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Why hasn't Apple replaced its iPad 2 billboards?

A

Adelphos33

macrumors 68000
Original poster
Mar 13, 2012
1,909
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I've been to three major cities the past two weeks... iPad 2 billboards still are up all over the place :confused:
 
Advertising spending is down in all segments. Perhaps the operator doesn't have a new ad to put up.
 
The billboards still work. Why bother switching them. Ipad 2 is still selling well with lower prices.
 
They haven't discontinued the iPad 2 (yet) and likely still have plenty of remaining inventory left to sell. Given all the hype surrounding the new iPad, its also likely they experienced a sales bump in iPad 2's as many people who were either holding onto the iPad 1 or hadn't purchased at all jumped in to take advantage of the discounting for the iPad 2.

Good 'slipstream' marketing strategy really.

For reference, there's a huge iPad 2 ad taking up most of the side of a large building at the Chicago Circle by the Loop. I pass it when moving from the Ike to the Kennedy.
 
ReallyBigFeet said:
For reference, there's a huge iPad 2 ad taking up most of the side of a large building at the Chicago Circle by the Loop. I pass it when moving from the Ike to the Kennedy.
Click to expand...

This may be one of the ads I am referring to - was in Chicago last weekend and noticed a huge iPad 2 ad.
 
There's an iPad 2 billboard on one of the main highways from Tokyo to Yokohama, it caught my eye for the same reason as the rest of you noting this.
 
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