I've tried omnidirectional vs. rotor and the former seems to work "good enough" only if you are reasonably close to the towers (while very subjective, if OP is not about 20-25 miles away from all of his towers, I'd give less consideration to the omni models (though I'm sure there's going to be a few guys who have omnis working with towers 30-40 miles away). While omindirectionals can work well in certain situations, they also amp up the multi-path issues in other situations. After experimenting with both, I settled in on the rotor setup, then used it to find the optimal angle between towers both south and northwest of me so that I could get a fairly strong signal from all towers. I don't hardly ever rotate it now, except during some bad storms when I need to strengthen one of the signals that I'm watching at the moment.
And OP, don't be suckered by the "miles reach" marketing on the boxes or descriptions. Those claims are much like wifi or USB claims (theoretical max in perfect conditions vs. the realities of actual installations). If your towers are 30 miles away (I'm just picking a number there) and the description says 35 miles and another is rated for 60 miles, you probably need the latter. I suggest applying the divide-by-2 guideline: milage claim divided by two equals the signal lock consistency you actually seek.
Also, don't be too quick to fool yourself into believing the minimal "get by" antenna plus a signal booster will be better than a modestly overkill antenna without the booster. Again, depending on the situation, a booster can help... but they can also hurt. They can boost a signal but they also boost multi-path. I went through a number of trials with various power levels of boost before arriving at not using a booster for my own installation. The non-boost signals- while weaker rated- ended up delivering every channel in my area. The modestly boosted signal made a few channels fail to consistently lock. Too much signal is just as problematic as too little signal.
If you use a good signal testing approach, don't do those tests on very cloudy days. TV signals bounce off clouds. On a very cloudy day, I can sometimes lock in channels from upwards of 200+ miles away (I've even had a 300 miles away lock at one point) but they only last while the clouds are in just the right spots. If you are doing your testing on a very cloudy day, you can get fooled into thinking everything is great. Then the atmosphere evolves and the signals start failing. It's not necessarily just clouds right over your head either; it's often clouds about mid-way between the towers and your antenna. Certain other atmospheric conditions (like ice crystals way up there) can bounce TV signals too.
When you get it down to a favorite or two and you want to try the prettier one over the uglier one (that you think you probably need), buy local so you can more easily return the prettier one if it doesn't work out. Beware online orders with "restocking fees" as shipping it back and restocking can end up costing as much as some of these antennas. And use quality cable. And you'll want to test signals in bad weather conditions before believing you chose the perfect antenna (signal strengths seem to fluctuate in sunny & clear vs. torrential rain conditions). A minimal "get by" choice on a rainy SAT or SUN can lead to missing parts of the games. Did your team score or not? Sometimes you don't find out until after the game is over.
Best advice of all:
BE CAREFUL. Falls off roofs can kill you
http://www.youtube.com/watch?v=ruhs5dAm4-k&feature=player_embedded . Electrical lines around your roof and a metal antenna in hand can kill you if the two accidentally bump together. Don't be working on your roof on gusty days or when lightning is looking for a fool holding a metal lightning magnet at a high point in his neighborhood (see approx 1:30 on
http://www.youtube.com/watch?v=8A3M-d_eIqo#t=17 ). Wet roofs (after a rain) are water slides with bad endings. Snow or ice-covered roofs are ABC Wide World of Sports "and the agony of defeat" scenarios waiting to happen:
http://www.youtube.com/watch?v=P2AZH4FeGsc A unseen wasp or hornets nest in the wrong spot can lead to you flailing about on a dangerous slope with at least a 10ft plunge at the bottom (or a 20ft or 30ft plunge off the side). Be sure to ground the thing correctly (so one lightning strike down the road doesn't toast your AV setup and potentially set your house on fire). And so on.