Iphone 6 + ordering messed up

I tried yesterday around 2:50 to order a phone that apple.com showed available and received that error message. Talked to the manager at the store to see what's up and she told me that they had been sold out since 11am. She also said that even if it shows available that it's not available to purchase online, it was a phone that was for a reservation that was given when they opened. For what it's worth, she went on to tell me it's going to be next to impossible to buy a 6/6+ through the online store/app, that I would need to come down and stand in line with everybody else. Could be bs or could just be the store in my town.