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NBC Universal, ad agency to create product-centered programs

Thomas Veil

Thomas Veil

macrumors 68030
Original poster
Feb 14, 2004
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8,862
Much greener pastures
This can't be a good sign:

NBC Universal, ad agency to create product-centered programs
Friday April 18, 7:15 am ET
NBC Universal, ad agency Omnicom team up to create digital programs around products

BURBANK, Calif. (AP) -- A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products, the company said.

NBC Universal Digital Studio will work with a division of Omnicom Group Inc. to create programs that help advertisers sell their products, the entertainment giant announced in a statement Thursday. The programming will be broadcast on NBC Universal's digital properties, such as Web sites.

"We are proactively working with our clients, the advertisers, to deliver compelling content to our audiences, wherever they are," NBC entertainment chief Ben Silverman said in the statement.

Digital Studio's first productions, which will premiere this summer, are a science-fiction series starring Rosario Dawson called "Gemini Division" and a quirky comedy about a college-aged zombie called "Woke Up Dead," said NBC Universal, a unit of General Electric Co.

Intel Corp., Cisco Systems Inc. and Microsoft Corp. are among the first brands involved with the development of "Gemini Division," the statement said.

The collaboration between NBC and Omnicom offers "a unique way of giving brands a seat at the table with writers and producers in developing episodic programming that ties directly to brand needs," Omnicom Media Group Digital chief executive Matt Spiegel said.
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So...first we got more and more commercials, then we got promos that run annoyingly across the bottom of our screens throughout the program, and now we'll be getting not just product placement, but shows built around showing off products.

I realize, from the article, that they're not talking about actually broadcasting these yet over the air or on cable, but realistically, how long do you think it's gonna be till that happens?

And all the FCC is worried about is four-letter words and Janet Jackson's boobs. Christ. :mad:
 
Haha this reminds me of the movie Truman....pretty good movie too...:D
 
how is this a big deal. They did this in the past and it worked great. Go back to the 80's there are 2 shows I know of that where made for ONE reason and ONE reason a lone.

Those 2 shows where Transformers and G.I.Joes. The Cartoons where made to sell the toys. Yes the toys where planned first and the show made afterwards.
 
Various members of my family over the last year have shelled out on flat TV's and each time I thought "What a waste of money ... there's nothing on anyway!" Fast forward a little and I've got one. Why? Well I do like to give the good stuff a bit of respect!:) Sucker! There's F all on and with sh*t like this it's going to get even less use. I'm all for an active life outside of TV, reading, music, walking round the lanes ... but when the makers themselves are corrupt little wankers just trying to sell you something .. I despair. No one respects the image anymore. All the graphics boys writing all over the screen, logos through heads, so many shots ruined and now the image isn't going to be worth anything to start with. A perfect circle.
 
GSMiller said:
Wonder how long it is until there's one for :apple:?
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Just watch just about any show focused on people in their teens and twenties and you will see plenty of Apple.

If watching commercial television I pretty much just watch Discovery. There were actually some promising shows this season but I guess they have been canceled, Journeyman with Lucius Vorenus from HBO's Rome and Bionic Woman. So the only regular network shows I watch are Terminator and Scrubs. Obviously they will get canceled too.

Frankly HBO and Showtime offer and have offered the best programming and I am willing to pay the monthly fee for it. Sopranos, Rome, Band of Brothers, Dexter, Weeds, The Tudors, Penn and Teller, Six Feet Under and Entourage.

As for these new infomercials I will not watch them.
 
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