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Old May 17, 2012, 12:45 AM   #1
Negritude
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Ron Johnson Is Destroying JCPenney

http://finance.yahoo.com/blogs/daily...160736591.html

"He's caused incalculable damage," Davidowitz says of Johnson, who joined J.C. Penney last year after running Apple's (AAPL) retail operations. "The customers are everything. They don't know what the hell he's doing."

"J.C. Penney didn't need a revolution, it needed an evolution," he says. "You can't take an old line company that's been operating the same way a very long time and throw everything out the window and say 'now we've reinvented the company.'"
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Old May 17, 2012, 01:31 AM   #2
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Old May 17, 2012, 09:18 AM   #3
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I won't hold my breath, but this is the first or second earnings call for JC. I will hold off for a few more to pass judgement. So far, from what I have seen the store I go to is a heck of a lot cleaner which is a plus in my book!
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Old May 17, 2012, 09:36 AM   #4
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I will say this.

I don't shop at JCP as the mall nearest me is more upscale and does not have one. I am not apt to go there, but it's a matter of connivence for me mostly, as I am not one inclined to go to the mall (except when I am visiting )

That said: I have seen these countless ads running on TV now for a couple of months and I recall thinking the other day when I viewed one again- WTF do these mean.

There seems to be no progression with the ads whatsoever. I thought they were going to tell a story at some point, but all I see is a glorified Target commercial/Old Navy, with a Box at the end showing JCP.

Honestly, nothing I have seen as a non-shopper has given me the slightest hint of actually traveling about 10 miles to my nearest one. (A different mall).

IDK, I hope they are rebranding themselves, but does anyone know what the end goal is? Are they trying to be compared with a Macy's? Are they upping the image to higher quality merchandise, or are they showing us whom do not shop there that there is a fresh new logo?

All in all as I have stated, I personally see no reason to go based on these ads.
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Old May 17, 2012, 04:42 PM   #5
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My wife and I are apparently the target audience for the "new" JCPenney. We can walk into the store (a new one here in Dallas) and both find something we like.

This wasn't the case with JCPenney in the past. They were almost like Sears is today: Drab colors, boring fashions, trying to cover the entire demographic. JCPenney is focusing on a younger demographic with bright colors and more up-to-date fashions.

Personally, I like the simplified pricing. I have something against $14.99 instead of $15. Now pricing in JCPenney is in whole numbers and they put little price stickers on everything in conspicuous places. I like that.

I hope they rebound from this because I like the "new" JCPenney.
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Old May 17, 2012, 04:57 PM   #6
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JC Penny certainly needed a revolution. Their current customer base will be dead in a decade or two. Just the typical ignorants thinking a turnaround happens in a quarter or two. I have no doubt Johnson will succeed. JCP will still be here when Sears/K-Mart is long dead.
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Old May 17, 2012, 05:00 PM   #7
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Quote:
Originally Posted by tigres View Post
I will say this.


All in all as I have stated, I personally see no reason to go based on these ads.
But as you mentioned, you don't like shopping. You're not their (pardon the pun) Target.

I've seen dozens of Victoria's Secret ads and I've never been even slightly tempted to start wearing lingerie!
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Old May 17, 2012, 06:27 PM   #8
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I've seen dozens of Victoria's Secret ads and I've never been even slightly tempted to start wearing lingerie!
Aren't you even bi-curious as to how it would feel on your booooooooody.
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Old May 17, 2012, 06:45 PM   #9
tigres
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Originally Posted by NewbieCanada View Post
But as you mentioned, you don't like shopping. You're not their (pardon the pun) Target.

I've seen dozens of Victoria's Secret ads and I've never been even slightly tempted to start wearing lingerie!
What do the ads represent? Why am I going to want to shop there? A swing set and nice mowed lawn are going to get me to go? There is not one mention of what the store even sells in an ad.
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