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Old Sep 27, 2012, 09:09 AM   #1
majkom
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Apple's pricing in Europe

I am completely dissapointed by the way apple is setting prices in Europe this year... it all began with mb air 2012 introduction - in US prices fell down (base model 2012 cheaper than base model 2011), here in europe, prices rose... same happens now with iphone, in us prices are stable, here prices are rising.. probably same will happen with desktop line.. asking myself, does really apple think we are totally dumb here in Europe? Why are we being treated as second rate customers?
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Old Sep 27, 2012, 09:19 AM   #2
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Originally Posted by majkom View Post
I am completely dissapointed by the way apple is setting prices in Europe this year... it all began with mb air 2012 introduction - in US prices fell down (base model 2012 cheaper than base model 2011), here in europe, prices rose... same happens now with iphone, in us prices are stable, here prices are rising.. probably same will happen with desktop line.. asking myself, does really apple think we are totally dumb here in Europe? Why are we being treated as second rate customers?
Given Apple´s success here, it seems we are indeed dumb.
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Old Sep 27, 2012, 09:21 AM   #3
majkom
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Originally Posted by NunoBerny View Post
Given Apple´s success here, it seems we are indeed dumb.
wouldnt say, android is ruling europe... apple computers are minor in europe... apple does not care about europe
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Old Sep 27, 2012, 09:26 AM   #4
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The Euro has fallen against the dollar since the 2011 model was introduced. In dollar terms, they are priced more or less the same (net of taxes). When it comes to Macs, Apple doesn't really care about anyone. Its become a very small part of their business.
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Old Sep 27, 2012, 09:40 AM   #5
majkom
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Originally Posted by flopticalcube View Post
The Euro has fallen against the dollar since the 2011 model was introduced. In dollar terms, they are priced more or less the same (net of taxes). When it comes to Macs, Apple doesn't really care about anyone. Its become a very small part of their business.
excuse me? the pattern described in my post appeared just know, for two years we had some prices and then, out of the blue, they rised prices in europe, for your information, the chang in eur/usd is 1.6% in favour for eur, so please, no more eur/usd logic as there is none

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Originally Posted by gnasher729 View Post
20 percent or higher VAT, higher cost due to generous consumer rights in Europe, changes in exchange rates, all things that you keep forgetting.

And Apple computer sales are of course very strong in the UK, France, and Germany, so everywhere that counts. Especially remarkable in the UK, where one local PC maker after the other has bit the dust in the last two or three years.
I am not complaining about higher european price value in general, I am complaining about patterns, why new mb airs and 5th iphones hold the same price as their predecessors in US (conmparing US prices), but are being more expensive in europe (comparing EUR prices) - this is why I am pissed

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Originally Posted by gnasher729 View Post

And Apple computer sales are of course very strong in the UK, France, and Germany, so everywhere that counts. Especially remarkable in the UK, where one local PC maker after the other has bit the dust in the last two or three years.
Are you serious? Check this: http://www.electronista.com/articles....market.cited/

In Uk, Apple took small 6.2% share of all sales, in western Europe even smaller, same for France... no, apple is minor PC vendor here in Europe
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Old Sep 27, 2012, 09:53 AM   #6
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Originally Posted by majkom View Post
excuse me? the pattern described in my post appeared just know, for two years we had some prices and then, out of the blue, they rised prices in europe, for your information, the chang in eur/usd is 1.6% in favour for eur, so please, no more eur/usd logic as there is none
MacBook Air Mid-2011 model introduced July 20, 2011 EUR approx. 1.43 to the $

MacBook Air Mid-2012 model introduced June 20, 2012 EUR approx. 1.25 to the $

Apple sets prices at launch and generally ignores exchange volatility afterwards. Your rants are hollow.
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Old Nov 6, 2012, 03:50 PM   #7
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Quote:
Originally Posted by majkom View Post
Are you serious? Check this: http://www.electronista.com/articles....market.cited/

In Uk, Apple took small 6.2% share of all sales, in western Europe even smaller, same for France... no, apple is minor PC vendor here in Europe
6.2% share in unit sales. That means, counting the number of computers sold. However, Apple is selling almost exclusively in the high-end market. Where others sell a laptop for £349 (which is always "reduced for £599 for an enormous saving" if you believe it), Apple sells most of its laptops for over £1000. So 6.2% in unit sales, probably 18% to 22% in revenue. That's not a "minor PC vendor". And if you look at profits...
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Old Sep 27, 2012, 09:27 AM   #8
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Quote:
Originally Posted by majkom View Post
wouldnt say, android is ruling europe... apple computers are minor in europe... apple does not care about europe
20 percent or higher VAT, higher cost due to generous consumer rights in Europe, changes in exchange rates, all things that you keep forgetting.

And Apple computer sales are of course very strong in the UK, France, and Germany, so everywhere that counts. Especially remarkable in the UK, where one local PC maker after the other has bit the dust in the last two or three years.
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Old Sep 27, 2012, 11:47 AM   #9
NunoBerny
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Originally Posted by majkom View Post
wouldnt say, android is ruling europe... apple computers are minor in europe... apple does not care about europe
Well,I don't have the numbers and I never really thought much about it, but it seems everyone is talking about Apple. At least, in terms of iPhone.
And if the prices were a bit lower, it would probably double up.
This is what I feel as an average user, may be entirely wrong.
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Old Nov 6, 2012, 11:17 AM   #10
fatboyondiet
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Prices in Germany

I was surprised today when i realised that 13 MBP prices rose by 100€ in Germany compared to this time last year. It looks to me like the prices have gone up on all hardware. From Iphones to IMacs.

To me the argument that Apple doesn't care about Europe is pretty childish. They do care about the business that Europe represents. Here in Munich every other student owns a MBP. Every other person in the metro an Iphone. It also explains why Apple keeps opening new stores in Europe.

I looks like the Euro has lost value relative to both US and Chinese currencies. I guess that explains the trend. Both development (US) and manufacturing (China) have become more expensive in relation to our currency.

Sucks for us europeans in a way.
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Old Nov 7, 2012, 05:19 AM   #11
Erko
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At first I was astonished by the price hike as well, but then I did the math.
Lets take the entry level 13" Air.
In US its 1199$. Convert it to euro and its 934€.
Now in Estonia its 1279€(tax included). When I deduce the tax(20%) it's 1024€. When we take into account that the EU probably has some sort of taxing as well we can see that it isn't that different, besides we get it with a superior keyboard
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Old Nov 7, 2012, 05:47 AM   #12
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Quote:
Originally Posted by Erko View Post
At first I was astonished by the price hike as well, but then I did the math.
Lets take the entry level 13" Air.
In US its 1199$. Convert it to euro and its 934€.
Now in Estonia its 1279€(tax included). When I deduce the tax(20%) it's 1024€. When we take into account that the EU probably has some sort of taxing as well we can see that it isn't that different, besides we get it with a superior keyboard
Just for the sake of argument:

If you want to calculate the pretax price you need to divide your brutto price (1279€) by 1.2 (assuming 20% tax). That gives you a pre tax price of 1065.8€. Taxes are calculated on netto prices (that is prices without tax). So the 1065.8€ gets 20% of 1065.8 added to it which results in the final store price of 1279€.

Considering this the US-EURO difference is about 131€ which is still considerable.
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Old Nov 7, 2012, 06:45 AM   #13
Erko
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Originally Posted by fatboyondiet View Post
Just for the sake of argument:

If you want to calculate the pretax price you need to divide your brutto price (1279€) by 1.2 (assuming 20% tax). That gives you a pre tax price of 1065.8€. Taxes are calculated on netto prices (that is prices without tax). So the 1065.8€ gets 20% of 1065.8 added to it which results in the final store price of 1279€.

Considering this the US-EURO difference is about 131€ which is still considerable.
Right, my bad. Sometimes these things slip my mind in the heat of discussion
Still, does anyone know how if and how much do EU customs add to the price?
Another thing to take into consideration is that to me it seems EU customers seem to be more acceptive to rising prices whereas in the US such things cause much more trouble than its worth(and hey, the iMac price rose, we can only hope that the EU price will be on par, beacause otherwise it would rise 200€, which is tad too much).
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Old Nov 7, 2012, 06:19 AM   #14
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Quote:
Originally Posted by majkom View Post
I am completely dissapointed by the way apple is setting prices in Europe this year... it all began with mb air 2012 introduction - in US prices fell down (base model 2012 cheaper than base model 2011), here in europe, prices rose... same happens now with iphone, in us prices are stable, here prices are rising.. probably same will happen with desktop line.. asking myself, does really apple think we are totally dumb here in Europe? Why are we being treated as second rate customers?
Quote:
Originally Posted by geta View Post
lets say the tax are 10% in USA (based on what you said) :
MacMini 2.3 i7 = $799 +10% = $878.9 = €686.1
in Europe (Germany) MacMini cost €829
why should i pay €143 extra for the same machine...
and its nothing compare the difference for the 12 core MacPro (€637)...
Quote:
Originally Posted by MacPat333 View Post
I agree, Europe is being ripped off big time (especially in Germany).
Quote:
Originally Posted by Erko View Post
Lets take the entry level 13" Air.
In US its 1199$. Convert it to euro and its 934€.
Now in Estonia its 1279€(tax included). When I deduce the tax(20%) it's 1024€.
Quote:
Originally Posted by ikl View Post
The price of the cheapest entry level MBP 13 in the Finnish Apple Store is approximately the same as the price of the cheapest MBP 13 with retina screen in US store.
You don't have to buy at the official Apple store!

For example:

In Russian offical stores, Apple products cost up to 2x times more expensive than in USA!

But, in grey stores (unofficial stores: completely legal, but importing from USA without Apple's permission)
- just about 5%-15% more expensive (Apple tax deducted )
And this price difference is relatively small and acceptable - because these kind companies spend money
to deliver the products from USA, also on staff & storage & rent, and also need to make some profit.

The cheapest price* could be found with a local market prices online tool: market.yandex.ru
Type the model number, search, and you would be really glad to see the results!

Source: my personal experience.

* By "cheapest price", I mean "cheapest price from a store which has many (at least, 100) positive reviews
(4-5 stars from 5; of course, this rating does not include the reviews affected by delivery, because they are affected by a quality of delivery company service)


I believe, in every European country the situation is similar.
Just do some research, and you will save a lot!

Last edited by AppleMacFinder; Nov 7, 2012 at 06:29 AM.
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Old Nov 7, 2012, 06:48 AM   #15
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Amazon UK do it, just not with iPhones, but most macs can be bought from Amazon for about a 5% discount.
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Old Nov 7, 2012, 07:21 AM   #16
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Originally Posted by LaunchpadBS View Post
Amazon UK do it, just not with iPhones, but most macs can be bought from Amazon for about a 5% discount.
Call Apple and you'll probably get the same discount anyway - many employers have discount schemes so you may automatically get one if tell them who you work for.
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Old Nov 7, 2012, 07:49 AM   #17
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Call Apple and you'll probably get the same discount anyway - many employers have discount schemes so you may automatically get one if tell them who you work for.
I'm self employed
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Old Nov 7, 2012, 08:12 AM   #18
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I'm self employed
They don't check who you work for.
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Old Nov 7, 2012, 03:18 PM   #19
majkom
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Quote:
Originally Posted by AppleMacFinder View Post
You don't have to buy at the official Apple store!

For example:

In Russian offical stores, Apple products cost up to 2x times more expensive than in USA!

But, in grey stores (unofficial stores: completely legal, but importing from USA without Apple's permission)
- just about 5%-15% more expensive (Apple tax deducted )
And this price difference is relatively small and acceptable - because these kind companies spend money
to deliver the products from USA, also on staff & storage & rent, and also need to make some profit.

The cheapest price* could be found with a local market prices online tool: market.yandex.ru
Type the model number, search, and you would be really glad to see the results!

Source: my personal experience.

* By "cheapest price", I mean "cheapest price from a store which has many (at least, 100) positive reviews
(4-5 stars from 5; of course, this rating does not include the reviews affected by delivery, because they are affected by a quality of delivery company service)


I believe, in every European country the situation is similar.
Just do some research, and you will save a lot!
Sorry, but not here... maybe some unknown individuals I wont trust, but real shop or eshop with some history - no. We do have official online apple store and we do have apple resselers (and other stores selling apple products without being resellers - usually more expensive then resellers and apple store)

----------

Quote:
Originally Posted by gnasher729 View Post
6.2% share in unit sales. That means, counting the number of computers sold. However, Apple is selling almost exclusively in the high-end market. Where others sell a laptop for £349 (which is always "reduced for £599 for an enormous saving" if you believe it), Apple sells most of its laptops for over £1000. So 6.2% in unit sales, probably 18% to 22% in revenue. That's not a "minor PC vendor". And if you look at profits...
nope, I gave you real numbers... apple is minor vendor here in Europe.. it is probably important one in high end market, but in general, my statement is true... it is like saying Ferarri is major vendor because it sells only hgh end cars, but it is not ferarri but vw, audi, bmw, skoda and others that are major here in europe
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Old Nov 7, 2012, 03:25 PM   #20
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We are having the same 'effect' here in Brazil.

The macbook air had an increase of $400 dollars and it's sold now for R$3699 (~$1800) while in the US it's price tag is $999 + tax

The macbook pro 15' retina is sold here for R$9999 (~$5000)

We don't have the iPhone 5 yet, but when it comes out will be very expensive for sure... Just to you guys have an ideia, the iPhone 4 (4!!) is sold here for R$ 1499 (you can get it for R$899 with contract)
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Old Nov 8, 2012, 01:32 AM   #21
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Quote:
Originally Posted by majkom View Post
maybe some unknown individuals I wont trust, but real shop or eshop with some history - no.
Of course, I was talking about shops that have their own website and a lot of positive reviews
(unlike unknown individuals) Most of these stores are "physical", which is a good thing:
if you want to save on delivery, you visit their store and buy there.

While not approved by Apple, everything is fine and legal. And, in addition, you get two warranties: one from this shop,
and another is Apple's 1 year international warranty, which is valid of course: if there is a problem with your product,
you just go to official Apple store and tell that you bought this product during the trip*

*Previously, you need to visit Apple USA website and upload a scan of receipt as a proof of purchase -
so they can add to database the period of time when the warranty starts working and when it ends.


This way, you receive Apple premium service without paying a local Apple tax!
And also a shop warranty, which is a nice addition. Works perfectly!
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