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Old Nov 16, 2012, 10:22 AM   #1
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Apple Indeed Talking with Cable Operators About New TV Product, But Launch Not Imminent




Following up on yesterday's report suggesting that a launch of a new Apple television product may be "imminent" based on cable operators assessing infrastructure needs to support such a device, AllThingsD notes that Apple is indeed talking with cable operators but that characterizing any launch as "imminent" would be premature.
Quote:
For starters, Apple has already steered analysts away from the notion that it will have something to say about a TV solution soon. More important: If Apple were close to launching a new service, it would almost certainly be in touch with TV programmers about new arrangements, and we haven't heard anything along those lines.

In other words, there are still a lot of missing pieces here, and while a major cable provider running what-if scenarios on a rumored Apple product is certainly interesting, it's not necessarily a trumpet fanfare announcing its imminent arrival.
Apple continues to refer to its existing Apple TV set-top box business as a "hobby", even as sales doubled year-over-year to 5 million units in fiscal 2012. More ambitious plans for either a new set-top box supporting live television or an Internet-connected television set are reportedly being slowed by difficult content negotiations.

Article Link: Apple Indeed Talking with Cable Operators About New TV Product, But Launch Not Imminent
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Old Nov 16, 2012, 10:24 AM   #2
jdegid
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"Apple continues to refer to its existing Apple TV set-top box business as a "hobby", "

Nice to have a hobby when you can't deliver on your real job.

where's my iMac?
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Old Nov 16, 2012, 10:32 AM   #3
TXCherokee
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Quote:
Originally Posted by jdegid View Post
"Apple continues to refer to its existing Apple TV set-top box business as a "hobby", "

Nice to have a hobby when you can't deliver on your real job.

where's my iMac?
One could argue that they are delivering on thier real job, as iphones and ipads are where the revenue is.
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Old Nov 16, 2012, 11:08 AM   #4
Mike Valmike
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Quote:
Originally Posted by jdegid View Post
"Apple continues to refer to its existing Apple TV set-top box business as a "hobby", "

Nice to have a hobby when you can't deliver on your real job.

where's my iMac?
You are the wind beneath my wings.
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Old Nov 16, 2012, 03:41 PM   #5
selva
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You are the wind beneath my wings.
And you're the wind between my butt cheeks.
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Old Nov 16, 2012, 11:11 AM   #6
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Quote:
Originally Posted by jdegid View Post
"Apple continues to refer to its existing Apple TV set-top box business as a "hobby", "

Nice to have a hobby when you can't deliver on your real job.

where's my iMac?
They said November/December but never really specified what year!
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Old Nov 16, 2012, 03:44 PM   #7
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Originally Posted by jdegid View Post
Nice to have a hobby when you can't deliver on your real job.
...yeah, biggest tech company on the planet whos also doing mad profit quarter after quarter, year after year cant "deliver". ha ha. nice one.

Quote:
where's my iMac?
...ahh, it's all about the entitlement. nice. yeah, youre right, this company OWES you a new imac... me, i just bought last year's model and souped it up w/ 256gb SSD, 16gb RAM, 2gb VRAM...freakin screamer.
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Old Nov 16, 2012, 05:20 PM   #8
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Originally Posted by jdegid View Post
...where's my iMac?
In my hands.

;-)
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Old Nov 16, 2012, 10:25 AM   #9
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a launch will never be imminent without a prior announcement

Last edited by sputnikv; Nov 16, 2012 at 10:33 AM.
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Old Nov 16, 2012, 10:26 AM   #10
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Fixing Maps should become Apple's new hobby.
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Old Nov 16, 2012, 11:15 AM   #11
iThinkIt
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Originally Posted by gregwyattjr View Post
Fixing Maps should become Apple's new hobby.
right on... maps in my area have bodies of water listed wrong or*not listed.
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Old Nov 16, 2012, 11:22 AM   #12
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I wonder if the rumored cable provider is still Time Warner. I have them, so it'd be awesome if they collaborated on a set top box.

But imagine if they did come out with a TV though, how expensive it'd be and the many models that would come out every year
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Old Nov 16, 2012, 11:22 AM   #13
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It will be a giant iPad-shaped TV
It will run IOS and have a TV App
People will camp outside stores to buy one
Samsung will say they have enroached on a patent
Jony Ive will pontificate about it being the product of extremely advanced engineering and design that transcends everything that Apple has ever done before with his head cocked to one side, in a t-shirt
People will start to complain about the screen having slight imperfections while fanboys will berate them for being 'trolls'

It is all so predictable with Apple these days !
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Old Nov 16, 2012, 12:05 PM   #14
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Another slow news day
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Old Nov 16, 2012, 12:06 PM   #15
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My bet is on:

1) New AppleTV 4 box with built in digital cable decoder and DVR.
- Cable companies offer it as an option free to their subscribers for a 2 year term contract or $99 at the Apple Store on no contract.
- Cable companies continue to sell channel packages, Apple takes over the interface and gets to sell iTunes content.

2) New Thunderbolt display with AppleTV built in: 27" + 42" + 52" ($999/$1499/$1999).

3) iMac update with AppleTV built in (Fall 2013).
This.
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Old Nov 16, 2012, 12:07 PM   #16
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Wheres the proof that they are talking with cable operators other than "WE WANT IT TO BE TRUE"?

Not a shred of evidence to back these claims up.
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Old Nov 16, 2012, 12:10 PM   #17
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Quote:
Originally Posted by tctony View Post
Wheres the proof that they are talking with cable operators other than "WE WANT IT TO BE TRUE"?

Not a shred of evidence to back these claims up.
Actually, I do trust WSJ/AllThingsD. It is common knowledge that they typically receive their information directly from the source (Apple).
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Old Nov 16, 2012, 12:49 PM   #18
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Originally Posted by iThinkIt View Post
right on... maps in my area have bodies of water listed wrong or*not listed.
I hope you're not relying on your phone for maritime navigation.

----------

Quote:
Originally Posted by tdtran1025 View Post
Fix the USB to allow ext HD and Apple will see 5-fold increase in adoption. People have already bought many movies and stored them on HD to be denied. Turn on a Mac or a PC to stream those movies is a waste of energy.
Sorry, but I'm sure that's very low on the to do list. We're talking about Apple, if they can remove a port and call it a feature they will. They especially don't want to accommodate "ugly" (/s) setups with cables.
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Old Nov 16, 2012, 12:50 PM   #19
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In my living room, I have a Roku and an AppleTV. I was considering what to get for my second TV in the bedroom.

No competition, AppleTV. Roku has more channels, but they are generally very weak. A couple of them have trouble sending enough bandwidth to keep from stopping.

Love my ATV. Only like my Roku.
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Old Nov 16, 2012, 01:24 PM   #20
ifij775
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TV software

The hardware costs for TVs are quickly dropping, and sizes are maxing out. This is a perfect opportunity to bring value through software. This is where Apple can excel.
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Old Nov 16, 2012, 01:45 PM   #21
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This is not happening any time soon

There is no way in hell that the TV industry will allow Apple to do to their industry what Apple did to the recording industry. They are extremely wary of Apple's desire to control all content in a closed ecosystem.

Also, I'm not convinced that the TV industry 'needs' Apple. But I do think Apple 'needs' them.

We'll see.
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Old Nov 16, 2012, 02:05 PM   #22
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What's with the TV set obsession?

No company can expect people to change their TV set for their own. The problem with television is twofold:
1. Most TVs have incredibly bad interfaces
2. The current media distribution system is a mess requiring people to pay for things they don't want.

Problem #1 is fixed with the little, low-cost TV box.

Forget your DVR ideas, cable/satellite as we know it is dying. Any idea based around the concept of a DVR is like buying a new computer case because you hate the operating system.

Problem #2 is complex and nearly impossible to fix in the near future because of all the contracts currently in effect with the media producers and the media distributors.

However, with rumors that Microsoft might be buying Netflix I sure hope Apple is trying to work out deals with the media producers.

Microsoft already bought Skype so I can certainly see them buying Netflix. And I'm afraid of what will happen to Netflix on non-Microsoft devices if it ever happens.
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Old Nov 16, 2012, 02:01 PM   #23
Optheduim
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im so curious as to what it is. i know a lot of you want a TV. I really hope for a universal cable box. something that i can buy and hook up to my verizon fios wire ad and then later take it with me and use with directv... something with a touchscreen remote (or just use my iPhone)

AND WHATEVER THE HELL THIS DEVICE MAY BE PLEASE APPLE PLEASE PLEASE PLEASE design a better Guide.
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Old Nov 16, 2012, 02:04 PM   #24
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when Apple is Ready we be like or WTF
Simples
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Old Nov 16, 2012, 09:05 PM   #25
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apple is a 'hobby'

Quote:
Originally Posted by gregwyattjr View Post
Fixing Maps should become Apple's new hobby.
Its looking that way.


I'm surprised after all this time, Apple *still* refers to the Apple TV hockey puk as 'a hobby"

Would a hobby be bringing in most of Apple's streaming ?

Maybe its time to finally put a name to this ......... before they settle on an Apple television.... if this will also be "just a hobby", then they must have allot of free time on their hands.


I live on streaming ..... I have Netflix, iTunes, and stream 100% .....on the Apple TV.

I'm guess this this will all come together, and at the end of the day. these companies KNOW its a loosing battle.... It only a matter of time. as its heading that way already......

I'm not gonna spend $$ on an Apple Television, something 'hocky puk' does already that i need. New content only on the television ...... maybe....... but thats not very likely.. Apple can't even convince companies........

In much the same way the music industry is like this, weather they like it or not....... we're in that same era with content.

Or you can just say "STuff it.. i'm gonna do my own thing anyway..' which i do btw
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