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Old Nov 26, 2012, 12:26 PM   #1
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iTunes Digital Gift Cards Now Available Through Facebook




Facebook today announced that it has added iTunes Store digital gift cards to its Facebook Gifts platform, making it easier for users to send iTunes credit to their networks of Facebook friends.
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Starting today with Facebook Gifts, you can instantly gift your friends iTunes digital gifts and recommend albums, movies, games, apps, and more available on the iTunes Store.

Search for a specific song or album to recommend, or let your friend decide. iTunes digital gifts are available for $10, $15, $25, or $50.
AllThingsD notes that the partnership offers increased visibility for the iTunes Store and gives Facebook a part of what is currently estimated to be a $260 million business in iTunes Store gift cards for third-party retailers.
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Per Apple's last 10-K, the company generated $7.5 billion from the iTunes Store during fiscal year 2012. Industry sources say that more than $2 billion of that revenue comes directly from iTunes gift cards. Sources also tell us that existing retailers who sell iTunes gift cards (like Best Buy, Target and the like) usually keep around 13 percent of each gift-card dollar sold.

So that adds up to around, say, a $260 million-dollar market size for physical iTunes cards split among participating retailers, of which Facebook will now be an active participant. That pie is small compared to Facebook's overall revenue ($3.71 billion in 2011), but another digital product with less overhead and high demand is definitely a win for Facebook's Gifts department.
Apple and Facebook have had a bit of a rocky history, with the two companies having sparred over Apple's efforts to offer Facebook integration in its failed Ping social networking service for iTunes. The companies have, however, been working more closely together recently, with systemwide Facebook integration now included in iOS 6 and OS X Mountain Lion.

Article Link: iTunes Digital Gift Cards Now Available Through Facebook
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Old Nov 26, 2012, 12:29 PM   #2
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Wow, now I will buy more Itunes giftcards

Last edited by Cubeeless; Nov 26, 2012 at 05:49 PM.
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Old Nov 26, 2012, 12:32 PM   #3
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It's a Christmas miracle
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Old Nov 26, 2012, 12:32 PM   #4
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I'm surprised that you can't gift a specific song, movie or App - rather than a specific amount. Maybe that will be down the pike. Or maybe Apple doesn't want to give up a % of the revenue of people doing that via iTunes.
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Old Nov 26, 2012, 01:31 PM   #5
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Originally Posted by samcraig View Post
I'm surprised that you can't gift a specific song, movie or App - rather than a specific amount. Maybe that will be down the pike. Or maybe Apple doesn't want to give up a % of the revenue of people doing that via iTunes.
You can already do that as long as you know the other person's email address. I've used it with friends and family members before. Pretty handy.
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Old Nov 26, 2012, 01:32 PM   #6
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Originally Posted by mentaluproar View Post
You can already do that as long as you know the other person's email address. I've used it with friends and family members before. Pretty handy.
via facebook? I thought it was only via iTunes (on your computer, via web or iDevice)
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Old Nov 26, 2012, 01:35 PM   #7
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Originally Posted by samcraig View Post
via facebook? I thought it was only via iTunes (on your computer, via web or iDevice)
You mean by using your friends list rather than the email address? I see the appeal, but I can't see a clean way of doing that yet.
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Old Nov 26, 2012, 12:32 PM   #8
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I think we're 5 years out from store clerks asking "Visa, Mastercard, or iTunes?"

In all 3 cases you'll make the transaction using an app on your phone, but my point is that Apple will soon be seen equally as 'Device Maker,' 'Media Seller,' and 'Credit Card Company.'
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Old Nov 26, 2012, 12:33 PM   #9
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and this is more important than iTunes 11!?!?
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Old Nov 26, 2012, 12:37 PM   #10
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and this is more important than iTunes 11!?!?
Not necessarily but it should be easier to test and roll out !
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Old Nov 26, 2012, 12:45 PM   #11
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Originally Posted by Small White Car View Post
I think we're 5 years out from store clerks asking "Visa, Mastercard, or iTunes?"

In all 3 cases you'll make the transaction using an app on your phone, but my point is that Apple will soon be seen equally as 'Device Maker,' 'Media Seller,' and 'Credit Card Company.'
A) I hope not
B) They need to change the name of iTunes. Long overdue, no? They sell books, movies, apps, etc. iTunes is limiting.
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Old Nov 26, 2012, 12:46 PM   #12
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Old Nov 26, 2012, 12:48 PM   #13
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and this is more important than iTunes 11!?!?
Why do people act like the entire company only works on one thing at a time?

Every time there's news about something, people who don't like it inevitably make this kind of comment.

Apple has thousands of employees working on many different projects. Hardware engineers aren't taken away from the next MBP to litigate in court. iTunes developers are not dropping what they're working on to negotiate a partner ship with Facebook.
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Old Nov 26, 2012, 01:46 PM   #14
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Why do people act like the entire company only works on one thing at a time?

Every time there's news about something, people who don't like it inevitably make this kind of comment.

Apple has thousands of employees working on many different projects. Hardware engineers aren't taken away from the next MBP to litigate in court. iTunes developers are not dropping what they're working on to negotiate a partner ship with Facebook.
Apple, stop wasting your time on this and get back to the Mac Pros

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Old Nov 26, 2012, 12:59 PM   #15
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and this is more important than iTunes 11!?!?
It’s possible that different people have been working on iTunes 11 vs. working on Facebook’s cards. Apple has a lot of different people they hire.

I hope the people working on iTunes 11 take their time: a predicted timeframe, met or missed, means little to me vs. the quality of the product.
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Old Nov 26, 2012, 12:34 PM   #16
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Can I gift outside of Europe yet, like my UK account to someones Australian account?
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Old Nov 26, 2012, 12:58 PM   #17
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Originally Posted by Small White Car View Post
I think we're 5 years out from store clerks asking "Visa, Mastercard, or iTunes?"

In all 3 cases you'll make the transaction using an app on your phone, but my point is that Apple will soon be seen equally as 'Device Maker,' 'Media Seller,' and 'Credit Card Company.'
I sure hope not
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Old Nov 26, 2012, 02:32 PM   #18
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Originally Posted by Small White Car View Post
I think we're 5 years out from store clerks asking "Visa, Mastercard, or iTunes?"

In all 3 cases you'll make the transaction using an app on your phone, but my point is that Apple will soon be seen equally as 'Device Maker,' 'Media Seller,' and 'Credit Card Company.'
Other than the wholly overlooked fact that iTunes is linked to a "visa or mastercard"... Highly doubt that any retailer will want to pay apple a premium on top of the premium they are already paying to the card companies.
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Old Nov 26, 2012, 07:39 PM   #19
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[QUOTE=Small White Car;16366836]I think we're 5 years out from store clerks asking "Visa, Mastercard, or iTunes?"

You forgot Passbook in there (unless you mean for iTunes and Passbook to be two separate options
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Old Nov 26, 2012, 12:34 PM   #20
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I'm sure this will be a big hit and a great move for the companies.

As for me, not a fan - but that has to do with my personal facebook "issues".
Maybe I'll see the light one day.
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Old Nov 26, 2012, 12:36 PM   #21
apernett
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Kinda cool but not really

And that's because iTunes Store will be one year in about two or three weeks here in Latin America and no word on when the iTunes Gift Cards will arrive. Credit card usage here in this area is not strong. Debit card and prepaid methods are the kings here. Still waiting.
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Old Nov 26, 2012, 12:47 PM   #22
skadd
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holey moley, my heart skipped a beat when I entered the front page. I thought iTunes 11 was released.
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Old Nov 26, 2012, 12:49 PM   #23
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Unless they routinely go on sale for 15% to 20% off like Best Buy offers them, this is pointless.
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Old Nov 26, 2012, 03:04 PM   #24
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Unless they routinely go on sale for 15% to 20% off like Best Buy offers them, this is pointless.
At least they'll be able to sell them. Best Buy, although on sale periodically, have been sold out of digital gift cards for at least 6 months, as if they're discontinuing sale.
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Old Nov 26, 2012, 03:15 PM   #25
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At least they'll be able to sell them. Best Buy, although on sale periodically, have been sold out of digital gift cards for at least 6 months, as if they're discontinuing sale.
Doesn't matter, they still ship the physical ones, on sale, with free shipping.
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