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Old Dec 1, 2012, 12:23 AM   #1
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Apple Again Recognizes World AIDS Day Online and In-Store




Apple, not known for its partnerships with third-parties, is again recognizing December 1st as World AIDS Day at Apple Retail Stores and on its website. Apple did something similar last year.

Some stores, including several locations in New York City, have also colored their Apple logos red for the occasion. A MacRumors reader sent in this image from the Upper West Side outlet and noted that retail store staffers appear to have replaced the cases on all the products in the store with PRODUCT (RED) versions.

Apple sells a number of PRODUCT (RED) items where a percentage of the profits are donated to the Global Fund to fight AIDS in Africa. There are (RED) versions of the iPod shuffle, iPod nano, iPod touch, the iPad and iPad mini Smart Covers, the iPad Smart Case, and the iPhone 4S Bumper.
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The numbers don't lie: Every day more than 900 babies are born with HIV. By 2015 that number can be nearly zero. (RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT) RED has generated more than $190 million -- more than $50 million from Apple alone -- for the Global Fund. Now you can make an impact, too, by purchasing a (PRODUCT) RED iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, iPad Smart Case, or iPhone Bumper.
In addition to the retail store changes, Apple is placing a prominent link on the bottom of its homepage to (RED)'s World AIDS Day page.

Thanks Mark!

Article Link: Apple Again Recognizes World AIDS Day Online and In-Store
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Old Dec 1, 2012, 12:38 AM   #2
adildacoolset
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The thing is, why doesn't MacRumors show support? Heartless animals
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Old Dec 1, 2012, 12:54 AM   #3
speedbumpnv
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Stopped by the Sydney flagship store to check out the new iMacs and they had the apple done up in red, iPads outfitted with Product (RED) smart covers, and the seasonal iThing table only had Product (RED) items on it, no other colors.
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Old Dec 1, 2012, 01:14 AM   #4
TeachMeiOS.com
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Way to go Apple!

I have personally worked among people in East Africa who were born with the HIV/Aids Virus. It is an awful thing. But the Antiretroviral drugs (ARV's) are available and can help people live a relatively normal life. However, a ton of education and other resources are needed to get these drugs to the people who need it. That's why I think this is such a noble thing of Apple to do - ever dollar counts!
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Old Dec 2, 2012, 02:55 PM   #5
Cavalier777
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Quote:
Originally Posted by TeachMeiOS.com View Post
I have personally worked among people in East Africa who were born with the HIV/Aids Virus. It is an awful thing. But the Antiretroviral drugs (ARV's) are available and can help people live a relatively normal life. However, a ton of education and other resources are needed to get these drugs to the people who need it. That's why I think this is such a noble thing of Apple to do - ever dollar counts!
lol i was wondering how to stop HIV babies from being born... apart from not allowing HIV positive people to reproduce
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Old Dec 2, 2012, 03:02 PM   #6
bedifferent
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Originally Posted by Cavalier777 View Post
lol i was wondering how to stop HIV babies from being born... apart from not allowing HIV positive people to reproduce
The majority of those babies are born from women who were raped by HIV positive men. I recall ~85-90% of HIV positive babies were from women who were raped (and not simply claiming to be raped). Many, if not the majority, from Africa (Darfur/Sudan), the Middle East, and other patriarchal third world nations in which education and safety are near non-existent for women.

Either many are simply posting to inflame others or there is an abundance of ignorance in this thread. Do some honestly believe people are "bug chasers", rushing out to get infected? SMH
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Old Dec 1, 2012, 01:18 AM   #7
MOKHAN
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Originally Posted by adildacoolset View Post
The thing is, why doesn't MacRumors show support? Heartless animals
We're all heartless animals
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Old Dec 1, 2012, 01:40 AM   #8
adildacoolset
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Originally Posted by MOKHAN View Post
We're all heartless animals
True. But that doesn't give these guys an excuse to be heartless, especially when they own a very well known site and get cash from donations
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Old Dec 1, 2012, 02:10 AM   #9
irDigital0l
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Originally Posted by adildacoolset View Post
True. But that doesn't give these guys an excuse to be heartless, especially when they own a very well known site and get cash from donations
Was Macrumors asking for an excuse in the first place?
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Old Dec 1, 2012, 03:34 AM   #10
windels
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I'd actually like it if Apple could do something like this with their notebooks as well...
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Old Dec 1, 2012, 03:40 AM   #11
HarryKeogh
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Originally Posted by adildacoolset View Post
True. But that doesn't give these guys an excuse to be heartless, especially when they own a very well known site and get cash from donations
I'm pretty sure not throwing a red banner (or whatever the ribbon of the day is) up on your site makes you heartless.

And there will be critics of Apple who will say they should give more no matter how much they give.

My point? Stop judging or I will not think highly of you.
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Old Dec 1, 2012, 06:01 AM   #12
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This place looks like an airplane hangar.

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Old Dec 1, 2012, 08:55 AM   #13
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This is a good thing. I hate it when forum users use a story like this to start a fanboy war or Apple-bashing. Sometimes a corporation like Apple just does good things.
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Old Dec 1, 2012, 10:49 AM   #14
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http://www.duesberg.com/presentations/$bnAIDSQuiz.ppt
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Old Dec 1, 2012, 11:38 AM   #15
kryca
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What about a PRODUCT(FOXCONN) where you donate one dollar to the underpaid people at Apple's contractors?
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