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Old Dec 6, 2012, 08:38 AM   #1
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Tim Cook: Management Shakeup Indeed Driven by Desire for Increased Collaboration




In his lengthy interview with Bloomberg Businessweek, Apple CEO Tim Cook discusses the recent management shakeup that saw iOS chief Scott Forstall relieved of his duties and retail boss John Browett out of a job just months after arriving at Apple. In line with comments in the press release announcing the changes, Cook elaborates on his belief in high levels of collaboration and that executive changes were needed in order to take that effort to the next level.
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So the changes--it's not a matter of going from no collaboration to collaboration. We have an enormous level of collaboration in Apple, but it's a matter of taking it to another level. You look at what we are great at. There are many things. But the one thing we do, which I think no one else does, is integrate hardware, software, and services in such a way that most consumers begin to not differentiate anymore. They just care that the experience is fantastic.

So how do we keep doing that and keep taking it to an even higher level? You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new level of collaboration.
Cook goes on to highlight Eddy Cue's expertise in services, Jony Ive's design skills, Bob Mansfield's experience with silicon and wireless, and Craig Federighi's history of overseeing the underpinnings of both OS X and iOS. Cook is careful to note, however, that this increased collaboration is not working toward a merger of iOS and OS X as some have speculated.
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We don't subscribe to the vision that the OS for iPhones and iPads should be the same as Mac. As you know, iOS and Mac OS are built on the same base. And Craig has always managed the common elements. And so this is a logical extension. Customers want iOS and Mac OS X to work together seamlessly, not to be the same, but to work together seamlessly.
Forstall had been seen as a polarizing figure at Apple, wearing his ambition on his sleeve while some said that he was quick to take credit for accomplishments but deflecting blame for missteps. Forstall reportedly also refused to sign an open letter from Cook apologizing for shortcomings in Apple's new Maps app for iOS 6, sealing his fate.

Article Link: Tim Cook: Management Shakeup Indeed Driven by Desire for Increased Collaboration
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Old Dec 6, 2012, 08:39 AM   #2
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Looks like Bob Mansfield is the odd one out now.

Has he not discovered Apple's gym?
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Old Dec 6, 2012, 08:44 AM   #3
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Ive looks none too happy.
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Old Dec 6, 2012, 08:46 AM   #4
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So who is in charge of the manufacturing quality control?
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Old Dec 6, 2012, 09:34 AM   #5
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So who is in charge of the manufacturing quality control?
Looks like china is.
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Old Dec 7, 2012, 07:53 AM   #6
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Theory: Mansfield came back to work on wireless charging.

Cook continues to refer to Mansfield's area as "Silicone and Wireless". Do we really think he came out of retirement and is rededicating his life to screw around with chips and wireless radios?
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Old Dec 6, 2012, 08:49 AM   #7
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Ive looks none too happy.
He's going for a Hardcore industrial look
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Old Dec 6, 2012, 09:35 AM   #8
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He's going for a Hardcore industrial look
He going for that chiseled thin look... aiming for 5mm!
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Old Dec 6, 2012, 08:53 AM   #9
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Ive looks none too happy.
The day Ive regularly starts looking happy, I'll start to worry.
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Old Dec 6, 2012, 08:57 AM   #10
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Ive is staring me into submission. I almost feel obligated to go buy an Apple product now.
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Old Dec 6, 2012, 08:58 AM   #11
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We don't subscribe to the vision that the OS for iPhones and iPads should be the same as Mac. As you know, iOS and Mac OS are built on the same base. And Craig has always managed the common elements. And so this is a logical extension. Customers want iOS and Mac OS X to work together seamlessly, not to be the same, but to work together seamlessly.
I like this.

Last edited by OllyW; Dec 6, 2012 at 08:59 AM. Reason: fixed quote tags
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Old Dec 6, 2012, 09:58 AM   #12
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Ive is staring me into submission. I almost feel obligated to go buy an Apple product now.
It's the same stare the guy who founded wikipedia gives every so often when asking for donations.
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Old Dec 6, 2012, 08:58 AM   #13
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Unusual to hear an Apple CEO be this open about internal company affairs and people being forced to leave the company. But I assume it's to give that extra nudge to Apple stock. Apple usually doesn't comment on these kind of matters if it doesn't help them. But if there's one thing the stock market dislikes, it's uncertainty surrounding major moves within a company. I don't doubt that some of the recent stock tumbles are effects of questions being raised in the wake of the recent shakeup. A bit like "Oh, wow... OK. So now what will happen?" So while I may be biased here, I do think this interview is a smart move by Cook, and probably calculated.
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Old Dec 6, 2012, 09:31 AM   #14
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Unusual to hear an Apple CEO be this open about internal company affairs and people being forced to leave the company. But I assume it's to give that extra nudge to Apple stock. Apple usually doesn't comment on these kind of matters if it doesn't help them. But if there's one thing the stock market dislikes, it's uncertainty surrounding major moves within a company. I don't doubt that some of the recent stock tumbles are effects of questions being raised in the wake of the recent shakeup. A bit like "Oh, wow... OK. So now what will happen?" So while I may be biased here, I do think this interview is a smart move by Cook, and probably calculated.
No question about it and frankly does it not make you feel better as a stock holder to have the belief that the company is on the right path for more success. Both on a PR front and a management front this is a very good move. You want senior leaders to collaborate as a team and NOT some dictatorship with the head guy just pushing folks buttons on his beliefs. Not one of these 4 guys at the leadership can do all 4 jobs effectively. So collaboration as a team with the same goals in mind are what it takes to succeed. Now since they did that than use it as good PR as well. Frankly pretty damn smart.
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Old Dec 6, 2012, 10:55 AM   #15
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Ive looks none too happy.
That's the "I'm a designer" look... don't you know.
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Old Dec 6, 2012, 04:26 PM   #16
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Ive looks . . .

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Originally Posted by solaris7 View Post
Ive looks none too happy.
Ivy looks deep into my soul, finds me wanting, and fills me with a sense of underachievement and foreboding. He knows, he knows, and he understands. He sees the rough edges of my life and dreams, the unconnected items, the wrongly-patterned desires and hopes. And he explodes them. The only way to fill the aching emptyness he rips open? Buy the new iMac 27" with friction-stir welding!
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Old Dec 6, 2012, 09:41 PM   #17
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Originally Posted by PatrickCocoa View Post
Ivy looks deep into my soul, finds me wanting, and fills me with a sense of underachievement and foreboding. He knows, he knows, and he understands. He sees the rough edges of my life and dreams, the unconnected items, the wrongly-patterned desires and hopes. And he explodes them. The only way to fill the aching emptyness he rips open? Buy the new iMac 27" with friction-stir welding!
Nice
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Old Dec 6, 2012, 04:51 PM   #18
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Ive looks none too happy.
He's never been known as "Mr. Smiley". He's a very serious guy.
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Old Dec 6, 2012, 09:17 PM   #19
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Ive looks none too happy.
He looks intense, filled with purpose.
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Old Dec 6, 2012, 08:51 AM   #20
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Looks like Bob Mansfield is the odd one out now.

Has he not discovered Apple's gym?
It's brains what Apple wants, not sportsmen.
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Old Dec 6, 2012, 08:55 AM   #21
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If you have a problem, if no one else can help, and if you can find them, maybe you can hire the -Team

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Old Dec 6, 2012, 09:27 AM   #22
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If you have a problem, if no one else can help, and if you can find them, maybe you can hire the -Team

And if you can afford them.
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Old Dec 6, 2012, 09:38 AM   #23
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If you have a problem, if no one else can help, and if you can find them, maybe you can hire the -Team

I logged in just to + this...
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Old Dec 6, 2012, 09:41 AM   #24
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If you have a problem, if no one else can help, and if you can find them, maybe you can hire the -Team

"The iTeam", surely?
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Old Dec 6, 2012, 02:22 PM   #25
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It's brains what Apple wants, not sportsmen.
Healthy body, healthy mind.
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