Samsung Targets Apple Maps with New Promotional Display in Australia

[MacRumors]

Samsung is taking advantage of Apple's Australian Maps snafu, where several motorists became lost after Maps gave them the wrong directions to the city of Mildura, directing them instead to the middle of the Murray-Sunset national park.

To capitalize on Apple's mistake, Samsung released a new marketing campaign in Sydney, which was discovered by CNET Australia.

The display depicts a filthy, mud-covered white SUV alongside some camping equipment. A sign next to the car reads, "Oops, should have got a Samsung Galaxy S III. Get navigation you can trust."

On Monday, Apple repaired the Mildura mapping error, and it was discovered that the source information that Apple used from the Australian Gazeteer was inaccurate, which is what led to the issue.

Google Maps came under scrutiny today as well, after a Yahoo news report stated that police in Colac were concerned that similar problems in Google's maps were putting people's lives in danger along the Great Ocean Road and in the southern Otways.

Samsung's latest stunt is one of many ads and displays that aim to paint the iPhone in a negative light, like the ad that portrayed the iPhone as uncool, depicting a Galaxy S3 owner saving a spot in one of Apple's iconic lines for his parents.

Apple and Samsung have had an ongoing feud since Apple accused Samsung of imitating its products. Most recently, Samsung was*ordered to pay just over billion dollars at the conclusion of the U.S. trial, further souring the relationship between the two companies.

Article Link: Samsung Targets Apple Maps with New Promotional Display in Australia

[ToomeyND]

Thanks, Samsung. Hopefully you can get Apple Maps in gear, since us users cannot....

[OldSchoolMacGuy]

Originally Posted by ToomeyND

Thanks, Samsung. Hopefully you can get Apple Maps in gear, since us users cannot....

You don't think Apple is working on Maps? They haven't made that abundantly clear in plenty of statements and press releases?

[ToomeyND]

Originally Posted by OldSchoolMacGuy

You don't think Apple is working on Maps? They haven't made that abundantly clear in plenty of statements and press releases?

Not on any of the maps that anyone here has submitted as an error. I am sure they are working on it. Perhaps they are starting with locations in Madagascar.

[Alistair]

Originally Posted by ToomeyND

Not on any of the maps that anyone here has submitted as an error. I am sure they are working on it. Perhaps they are starting with locations in Madagascar.

I live in the UK. I used the Maps app to report some low quality images of a fairly rural location and they fixed it. Also, the maps of where I live are both higher quality and a number of years newer than Google's.

[kas23]

Originally Posted by OldSchoolMacGuy

You don't think Apple is working on Maps? They haven't made that abundantly clear in plenty of statements and press releases?

So, what exactly has Apple done to improve their maps? Please list the corrections.

[OldSchoolMacGuy]

Originally Posted by kas23

So, what exactly has Apple done to improve their maps? Please list the corrections.

Did I say they HAVE corrected the issues? I don't believe so. I said they are working to make things better. You do realize that there are dozens of other options including Google Maps for iOS users right?

[kas23]

Originally Posted by OldSchoolMacGuy

Did I say they HAVE corrected the issues? I don't believe so. I said they are working to make things better. You do realize that there are dozens of other options including Google Maps for iOS users right?

Well, the fact that they have not corrected any issues since it was introduced publicly about 3 months ago (5 months if you count its true release) leads me to believe they're not actually working too hard on it, despite all the rubbish they leak to the press.

[perealb]

LOL. I'm sure now that people are more attentive, that more Google Maps mistakes will be revealed.

[BRLawyer]

Originally Posted by ToomeyND

Thanks, Samsung. Hopefully you can get Apple Maps in gear, since us users cannot....

1 - Who the heck cares about an Australian backwater?

2 - Go thermonuclear, Apple; Samsung and that criminal Eric Schmidt absolutely deserve it.

[Lancer]

Originally Posted by BRLawyer

1 - Who the heck cares about an Australian backwater?

The possible millions of tourists who travel the area each year, more and more of then will rely on GPS maps in some form.

The worth that happen to me is (on my car GPS) I put in the street but wrong suburb and it took me 10 minutes to realize I was in the wrong area. Even with GPS you still really need some idea of the area you plan to travel and have suitable water/food and fuel for any road trip no matter how short, it's common sense!

[AppleScruff1]

Originally Posted by BRLawyer

1 - Who the heck cares about an Australian backwater?

Perhaps someone who lives in Australia and bought an iPhone?

[Sincci]

Originally Posted by BRLawyer

2 - Go thermonuclear, Apple; Samsung and that criminal Eric Schmidt absolutely deserve it.

Can you actually explain what crime did Eric Schmidt actually committed? And if Apple thinks he's a criminal, why haven't they sued him personally? Unless you can answer to these questions, I don't think you have ANY RIGHT to call this person a criminal, no matter how much you hate him and the company he represents (besides, what has this guy ever done to you to justify all this hate?)

[harlequinn]

Originally Posted by BRLawyer

1 - Who the heck cares about an Australian backwater?

2 - Go thermonuclear, Apple; Samsung and that criminal Eric Schmidt absolutely deserve it.

1. The 30000 people who live there, and the thousands of tourists who pass through each year.

2. If Eric Schmidt is a criminal then so is Tim Cook (Apple being guilty of trademark and patent infringement on many occasions, including under Tim's leadership).

[Dr McKay]

Originally Posted by BRLawyer

Same here in Switzerland - no problems whatsoever. But again, who the heck cares about a backwater area of Australia, which is little more than a mining colony for China?

Originally Posted by BRLawyer

1 - Who the heck cares about an Australian backwater?

I imagine the people that live there, and the people who are travelling there for a visit. I'm sure the Police who are having to rescue people out there care too.

Just because you don't care, doesn't mean everybody else doesn't too.

[cmChimera]

Originally Posted by apolloa

Comments like this make me wish the Nazi's won. Because they would shoot idiots like this!

Read your comment again, and try to think about how intelligent it is...

[daverso]

It's like watching 2 jocks fight for the cheerleader girl.

[OldSchoolMacGuy]

Samsung is trying way too hard.

[paul55br]

Google Maps had problems too...Buzz off Samsung, you're looking more childish everyday.

[saud0488]

Originally Posted by paul55br

Google Maps had problems too...Buzz off Samsung, you're looking more childish everyday.

Almost as childish as saying your phone doesn't have an antenna problem, then saying every phone has antenna problems, then giving out free cases for the antenna problem that doesn't exist?

[CapnJackGig]

Originally Posted by OldSchoolMacGuy

Samsung is trying way too hard.

I wish Apple tried this hard with their Maps, operating systems, and pretty much everything else they do.

[tdream]

Apple maps is becoming Vista

[Radio]

Originally Posted by OldSchoolMacGuy

Samsung is trying way too hard.

it's working actually.

im embarrassed to own an iphone 5

[OldSchoolMacGuy]

Originally Posted by Radio

it's working actually.

im embarrassed to own an iphone 5

Purely because of one app on the phone? Wow. And being embarrassed to own anything? That's just sad. Might want to think about seeking help.

[Taz Mangus]

Originally Posted by Radio

it's working actually.

im embarrassed to own an iphone 5

You might have to own a Windows or RIM phone because apparently Android phones have a very similar issue with their maps app. Have you had a lot of issues with the maps app on your iPhone 5?