The Apple of 2012

Macdude2010 · 04:48 PM

Hello everyone,
I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback!

Short Version:

Tikatika · Dec 19, 2012, 12:55 PM

Love it! Thanks for the

this morning!

macsrcool1234 · Dec 19, 2012, 01:34 PM

The amount of ass kissing in the video made me vomit but the video itself was well done and the song is great.

SnowLeopard OSX · Dec 19, 2012, 02:23 PM

Quote:

Originally Posted by Macdude2010

Hello everyone,
I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback!

This is excellent! Thanks for posting this

overanalyzer · Dec 19, 2012, 01:05 PM

I like the pacing and music choice a lot. The cuts feel well-timed and clean, and the shot sequence mostly feels very fluid (i.e. it doesn't seem visually jumpy to me). I personally think the shots of the iPhone 5 rotating get repetitive. It somehow feels like there are a lot of them. It also feels a little long by the end. You might try a 60-90 second version to address both the overall length and remove some of the visual repetition. I really like the product and logo flip at the end, by the way.

Macdude2010 · Dec 19, 2012, 02:25 PM

Thanks for the input, I kind of felt the same about the iPhone 5, but it was what I had the most clips of, I also was trying to fill up an entire song, so, I can see why you would say it is a bit long

omenatarhuri · Dec 19, 2012, 03:08 PM

Too long, sorry. I think it would be most punchy with 30-60s length. Afterall... Apple has very few products. Overall I like the idea and the video overall. Well done!

orbital~debris · Dec 19, 2012, 03:16 PM

I think this is really really good! I'm very impressed how well the music and the visuals go together.
It's handy that Apple's advertising and videos tend to use a white background (or black on occasion), as it helps a project like this gel much more easily.
I really like the song choice, but I do agree that it could have the last third knocked off - although i mean that in a time sense; not necessarily what's contained in the last third.

I love the retrospective concept you came up with.
I like that the products - with no descriptive text or captions - speak for themselves.
The whole project seems very fluid and snappy.
I can imagine it playing on a loop at an Apple exhibition area after a keynote, like they used to have at Apple Expos here in Europe (and I'm sure they still do in the USA).
Well done

Macdude2010 · Dec 19, 2012, 03:28 PM

Due to what everyone is telling me, I am working on a shortened version!

Renzatic · Dec 19, 2012, 05:00 PM

Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.

overanalyzer · Dec 19, 2012, 09:25 PM

Quote:

Originally Posted by Renzatic

Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.

I think the 1 minute version is a definite improvement. I agree with this comment about trying to end on a straight cut of the music instead of a fade out, though. I think the original version with Apple as text after the logos was a little punchier, too. Nicely done, though!

Dec 19, 2012, 12:50 PM	#1
Macdude2010 macrumors 6502a Join Date: Mar 2010 Location: The Apple Store	The Apple of 2012 Hello everyone, I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback! Short Version: __________________ rMBP 2.8/16/768 6 PowerPC's: 5 iPods iPhone 5 64GB BLK:iPad 4th Gen 64GB+LTE BLK Posted from my Mac, iPad or iPhone Last edited by Macdude2010; Dec 19, 2012 at 04:48 PM.
	1

Dec 19, 2012, 01:05 PM	#5
overanalyzer macrumors 6502a Join Date: Sep 2007 Location: Boston, MA USA	I like the pacing and music choice a lot. The cuts feel well-timed and clean, and the shot sequence mostly feels very fluid (i.e. it doesn't seem visually jumpy to me). I personally think the shots of the iPhone 5 rotating get repetitive. It somehow feels like there are a lot of them. It also feels a little long by the end. You might try a 60-90 second version to address both the overall length and remove some of the visual repetition. I really like the product and logo flip at the end, by the way. __________________ 15" MacBook Pro Retina (2.6GHz/512GB/16GB) / 27" Thunderbolt Display / iPad 3 / iPhone 5 / G4 Mac Mini / Apple TV 3
	1

Dec 19, 2012, 03:28 PM	#9
Macdude2010 Thread Starter macrumors 6502a Join Date: Mar 2010 Location: The Apple Store	Due to what everyone is telling me, I am working on a shortened version! __________________ rMBP 2.8/16/768 6 PowerPC's: 5 iPods iPhone 5 64GB BLK:iPad 4th Gen 64GB+LTE BLK Posted from my Mac, iPad or iPhone
	0

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Dec 19, 2012, 12:55 PM	#2
Tikatika macrumors regular Join Date: Mar 2012 Location: Northern California	Love it! Thanks for the this morning!
	0

Dec 19, 2012, 01:34 PM	#3
macsrcool1234 macrumors 6502a Join Date: Oct 2010	The amount of ass kissing in the video made me vomit but the video itself was well done and the song is great.
	1

Dec 19, 2012, 02:25 PM	#6
Macdude2010 Thread Starter macrumors 6502a Join Date: Mar 2010 Location: The Apple Store	Thanks for the input, I kind of felt the same about the iPhone 5, but it was what I had the most clips of, I also was trying to fill up an entire song, so, I can see why you would say it is a bit long
	0

Dec 19, 2012, 03:08 PM	#7
omenatarhuri macrumors regular Join Date: Feb 2010	Too long, sorry. I think it would be most punchy with 30-60s length. Afterall... Apple has very few products. Overall I like the idea and the video overall. Well done!
	0

Dec 19, 2012, 03:16 PM	#8
orbital~debris macrumors regular Join Date: Mar 2004 Location: England	I think this is really really good! I'm very impressed how well the music and the visuals go together. It's handy that Apple's advertising and videos tend to use a white background (or black on occasion), as it helps a project like this gel much more easily. I really like the song choice, but I do agree that it could have the last third knocked off - although i mean that in a time sense; not necessarily what's contained in the last third. I love the retrospective concept you came up with. I like that the products - with no descriptive text or captions - speak for themselves. The whole project seems very fluid and snappy. I can imagine it playing on a loop at an Apple exhibition area after a keynote, like they used to have at Apple Expos here in Europe (and I'm sure they still do in the USA). Well done
	0

Dec 19, 2012, 05:00 PM	#10
Renzatic macrumors 601 Join Date: Aug 2011 Location: Android Fone Spy	Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.
	1


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