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Old Dec 20, 2012, 10:25 AM   #1
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Passbook Proving Popular for Developers and Retailers




Passbook was one of the major features to debut in iOS 6, allowing companies to deliver items like tickets, loyalty cards, coupons, and gift cards to a centralized digital wallet for the iPhone and iPod touch. While the feature is a welcome addition that incorporates handy time and location awareness to help users gain access to their Passbook passes when needed, it falls short of a true digital wallet such as could be accomplished with hardware advances like near field communications (NFC).

Despite the limits on Passbook's utility so far, Wired reports that it is proving very popular with developers and retailers, many of whom are seeing significantly increased activity from their users due to the feature.
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"We were amazed at the high uptake," Phil Easter, American Airlines' director of mobile apps said. "Apple has allowed an app developer like us is to put features right in front of the user where before, that space was off limits."
The report notes that American Airlines is now seeing 1.5 million active users of Passbook, with 20,000 passes being delivered to flyers every day.

Cosmetics chain Sephora is also seeing strong Passbook adoption among its customers, with 375,000 users having added their rewards cards to the digital wallet app and others taking advantage of digital gift cards through Passbook.
Quote:
"From a gift card standpoint it's very seamless," Julie Bornstein, senior vice president of Sephora Digital, told Wired. "You can send a gift card to a friend, they accept it, hit a link to add to their Passbook, and then they have their gift card right there." Customers also can scan a code on their conventional gift cards so they can add them to Passbook.
Some users are still experiencing difficulty getting familiar with Passbook, as in many cases they have to download a separate app to access their account with a given company and then push their rewards card, passes, or coupons over to Passbook, a process that isn't always intuitive.

Apple has long been rumored to be interested in integrating NFC technology into the iPhone, with patents and mainstream news sources providing strong evidence for the company's interest in it. But Apple has been taking a "go-slow approach" for the time being, opting to push Passbook as a middle ground while it watches to see how mobile payments evolve over time.

Article Link: Passbook Proving Popular for Developers and Retailers
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Old Dec 20, 2012, 10:27 AM   #2
Jsameds
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If I'm honest I've never even opened the app, I'm sure it's great in areas where it's more widely supported though.
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Old Dec 20, 2012, 10:30 AM   #3
prowlmedia
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UK has 5 Apps... whooo.

Starbucks
iHotel
United Airlines
American Airline
Lufthansa

Odeon cinema did a one hit thing from their site for a free ticket... the only time I used it.


*edit* - http://www.odeon.co.uk/film30/ Oddly and pointlessly still there - ran out in October.
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Old Dec 20, 2012, 10:31 AM   #4
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These numbers are pretty surprising.
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Old Dec 20, 2012, 10:32 AM   #5
Cubeeless
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Passbook app is full of bugs.
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Old Dec 20, 2012, 10:35 AM   #6
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Quote:
Originally Posted by prowlmedia View Post
UK has 5 Apps... whooo.

Starbucks
iHotel
United Airlines
American Airline
Lufthansa

Odeon cinema did a one hit thing from their site for a free ticket... the only time I used it.


*edit* - http://www.odeon.co.uk/film30/ Oddly and pointlessly still there - ran out in October.
I'm flying with Virgin Airlines in January and apparently if you check in online up to 24 hours before your flight, you're given the option to add a passbook which is sent to you via email. But it does not use its own app. So that's an extra one in the UK.
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Old Dec 20, 2012, 11:59 AM   #7
prowlmedia
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Originally Posted by EpicKris View Post
I'm flying with Virgin Airlines in January and apparently if you check in online up to 24 hours before your flight, you're given the option to add a passbook which is sent to you via email. But it does not use its own app. So that's an extra one in the UK.
Typically I am flying with them... on Saturday.. but perhaps on the way back on the 6th Jan
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Old Dec 20, 2012, 10:50 AM   #8
viacavour
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Quote:
Originally Posted by prowlmedia View Post
UK has 5 Apps... whooo.

Starbucks
iHotel
United Airlines
American Airline
Lufthansa

Odeon cinema did a one hit thing from their site for a free ticket... the only time I used it.


*edit* - http://www.odeon.co.uk/film30/ Oddly and pointlessly still there - ran out in October.
London Heathrow Airport is supposed to have some sort of Passbook integration with their WorldPoint loyalty system.
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Old Dec 20, 2012, 11:29 AM   #9
mariana888
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Quote:
Originally Posted by prowlmedia View Post
UK has 5 Apps... whooo.

Starbucks
iHotel
United Airlines
American Airline
Lufthansa

Odeon cinema did a one hit thing from their site for a free ticket... the only time I used it.


*edit* - http://www.odeon.co.uk/film30/ Oddly and pointlessly still there - ran out in October.


I've downloaded the Starbucks app but it doesn't appear "inside" passbook, so it is like having another app, thought the whole idea of wallet was to keep it all in one place.
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Old Dec 20, 2012, 11:35 AM   #10
viacavour
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Originally Posted by mariana888 View Post
I've downloaded the Starbucks app but it doesn't appear "inside" passbook, so it is like having another app, thought the whole idea of wallet was to keep it all in one place.
Passbook keeps all the passes together. The apps are just vessels carrying the passes to the Passbook app. You can also get Passbook passes in Email and from a website.
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Old Dec 20, 2012, 12:12 PM   #11
mariana888
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Passbook keeps all the passes together. The apps are just vessels carrying the passes to the Passbook app. You can also get Passbook passes in Email and from a website.
I must be doing something wrong then. I opened passbook, I clicked App Store, selected Starbucks and downloaded the app, it appeared on the screen ascanybother app, even when I did all the log in at my Starbucks account :-(
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Old Dec 20, 2012, 04:37 PM   #12
mdelvecchio
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Originally Posted by mariana888 View Post
I've downloaded the Starbucks app but it doesn't appear "inside" passbook, so it is like having another app, thought the whole idea of wallet was to keep it all in one place.
the various developer apps are separate than Passbook. you can use a serive provider's app (say, TicketMaster) to buy something. then, you can have the service provider place the virtual goods in Passbook -- in this example, the tickets. and if they do it right the tickets will popup when you walk to the physical venue location.

so PB is merely a unified storage location for virtual passes/coupons/tickets. it does not replace the service provider's app, nor is it used to acquire services.
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Old Dec 20, 2012, 05:34 PM   #13
danfoy
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As wonderful as I'm sure using Passbook is, in the UK there are still only 5 passbook apps available. And two of them are for US-based airlines. And one of them is for a German airline. And another is for booking hotels. So, unless you're a Starbucks fanatic - which isn't particularly likely in the UK, especially when they're being trashed in the media for tax evasion - or live in the UK and work overseas, then it's not something that anyone over here would ever use.

Which is a shame really, because it would make an awesome loyalty card if UK companies bothered to write apps for it.
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Old Dec 20, 2012, 10:31 AM   #14
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Still waiting for Delta Airlines to finally update their app to include passbook functionality. It's funny because they were one of the major demos at the announcement.
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Old Dec 20, 2012, 11:12 AM   #15
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Still waiting for Delta Airlines to finally update their app to include passbook functionality. It's funny because they were one of the major demos at the announcement.
Ahh, is that what is going on. I was wondering why Delta is in the picture but not in my passbook and I've got a flight next week. I was thinking maybe they don't issue the boarding pass until closer to the flight.

So far the only passbook I've used in for Starbucks. I do like it though and I have high hopes for it.
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Old Dec 20, 2012, 11:20 AM   #16
ctdonath
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I just "discovered" Passbook yesterday. Am intrigued, as I look at how many cards are in my wallet. Sounds like the issues are normal to a serious chicken-and-egg situation: needs to push this out there despite lack of on-board businesses and lots of technical snafus 'cuz that's the reality of how new or extended ecosystems start.
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Old Dec 20, 2012, 11:24 AM   #17
musio
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What!?

in the UK there are 5 apps I can see with 2 of them being american and united airlines. What major retails are using it? The only that that i can see when i open up passbook is starbucks. So if you're using passbook and don't drink coffee NO retailer is using it.

I take it the USA has a load more passbook apps (i.e., more than 5 and more retailers opposed to travel)
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Old Dec 20, 2012, 11:29 AM   #18
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Quote:
Originally Posted by ctdonath View Post
I just "discovered" Passbook yesterday. Am intrigued, as I look at how many cards are in my wallet. Sounds like the issues are normal to a serious chicken-and-egg situation: needs to push this out there despite lack of on-board businesses and lots of technical snafus 'cuz that's the reality of how new or extended ecosystems start.
There are 2 ways to start using Passbook right now.

1) Sign up with a participating retailer or deal aggregator.

2) Start with your preferred payment mechanism. Square just launched their gift card program a couple of weeks ago. they also handle Starbucks transactions. For straight credit card use, only Discover, AMEX, and Singapore's DBS bank has Passbook integration to my knowledge.

----------

Quote:
Originally Posted by musio View Post
What!?

in the UK there are 5 apps I can see with 2 of them being american and united airlines. What major retails are using it? The only that that i can see when i open up passbook is starbucks. So if you're using passbook and don't drink coffee NO retailer is using it.

I take it the USA has a load more passbook apps (i.e., more than 5 and more retailers opposed to travel)
See here for more Passbook services:
http://en.wikipedia.org/wiki/Passbook_(application)

It's still missing 10-12 apps.
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Old Dec 20, 2012, 11:45 AM   #19
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Originally Posted by ctdonath View Post
I just "discovered" Passbook yesterday. Am intrigued, as I look at how many cards are in my wallet. Sounds like the issues are normal to a serious chicken-and-egg situation: needs to push this out there despite lack of on-board businesses and lots of technical snafus 'cuz that's the reality of how new or extended ecosystems start.
Let's face it the service in what 2 months old? It's the middle of the holiday shopping season AND Apples development team that handles Apps will be on vacation all next week - closed -- so who or what company would dare launch a redemption app at this point of the year - I mean a major company or air carrier?

Why is everything Apples fault? Anyone here realize that the technology on the retailer side is NOT always there or ready -- Doh!

Um NFC on Google suffers the same fate - growth issues. Since a more secure fingerprint oriented version is headed to Apple stop crying.
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Old Dec 20, 2012, 12:44 PM   #20
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Still waiting for Delta Airlines to finally update their app to include passbook functionality. It's funny because they were one of the major demos at the announcement.

Come on Delta, "Get on board".

Pun intended.
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Old Dec 20, 2012, 02:27 PM   #21
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Still waiting for Delta Airlines to finally update their app to include passbook functionality. It's funny because they were one of the major demos at the announcement.
that was when Forstall was still with Apple.
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Old Dec 20, 2012, 10:31 AM   #22
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Here in the UK the only app i can use with it is Starbucks but i don't particulary like their coffee.
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Old Dec 20, 2012, 10:37 AM   #23
Jyby
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I don't get peoples affinity towards NFC.... For one bluetooth has the radios to emulate it quite well... Apple just doesn't think its a good idea, period! If they did we'd have it.

What they need to do to make Passbook more popular, is create a passStore!
Not a new app but a way to purchase tickets and such in-app.... Developers submit their scheme and apple handles the data and monetary transaction.
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Old Dec 20, 2012, 11:38 AM   #24
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I don't get peoples affinity towards NFC.... For one bluetooth has the radios to emulate it quite well...
The discover/pairing process required for BT is just too cumbersome for some applications (eg Tap to Pay.)
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Old Dec 20, 2012, 12:22 PM   #25
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I don't get peoples affinity towards NFC.... For one bluetooth has the radios to emulate it quite well... Apple just doesn't think its a good idea, period! If they did we'd have it.
Yes when master says it is a good idea then it will be a GRAND idea!




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