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Old Dec 21, 2012, 09:30 PM   #1
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Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad




Apple has released a new television ad showcasing the iPad and the iPad mini with a young girl singing Bing Crosby's "I'll Be Home for Christmas" to her grandfather over FaceTime.

Quote:
I'll be home for Christmas. You can count on me. I'll be home for Christmas, if only in my dreams.
Last year, Apple released a holiday ad featuring Santa talking to the then-new Siri to get directions and weather.

Article Link: Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad
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Old Dec 21, 2012, 09:32 PM   #2
Avatarshark
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Man only Apple can get away with not describing their product in their ads.
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Old Dec 22, 2012, 06:50 AM   #3
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Quote:
Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
The ad shows:

What the product looks like.
How they are compared in size.
That they come in white.
How you would use it.
That the smaller one would be more appropriate for a teen.
What it can do.
That you can use both cameras for video conferencing.
That it's a good gift idea.
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Old Dec 22, 2012, 11:52 AM   #4
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All Apple has to do is to stoke the fire.

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Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
All Apple has to do is to stoke the fire.

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Originally Posted by trustme View Post
Apple makes the stupidest commercials. Not as bad as Samsung, though.
It isn't stupid if it makes Apple BILLIONS OF DOLLARS.
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Old Dec 22, 2012, 11:53 AM   #5
ptram
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Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
They are not selling a product. They are selling a desire.
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Old Dec 22, 2012, 12:48 PM   #6
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Quote:
Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
Let's see:

Show off user experience vs namedropping of tech terms and specs Average Joe has no clue of either way...

Seems like Apple's doing a lot more describing here than their competitors.

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Old Dec 23, 2012, 02:15 AM   #7
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Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
That's exactly what they did. A picture paints a thousand words.

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Originally Posted by HoopTrundler View Post
Plot twist: it's her husband.
It's her brother and her father.
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Old Dec 23, 2012, 05:43 PM   #8
newyorksole
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Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
damn right.
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Old Dec 29, 2012, 11:32 AM   #9
tbjohn
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Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
When I saw this first time, I thought they were picture frames, lol.
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Old Dec 21, 2012, 09:32 PM   #10
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Great commercial!


Quote:
Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
I believe Apple's blatantly advertising the ability for both iPad models to make FaceTime calls with either the front or rear camera.
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Old Dec 21, 2012, 09:34 PM   #11
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That girl's voice sounds extremely irritating
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Old Dec 21, 2012, 09:46 PM   #12
TimUSCA
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Quote:
Originally Posted by JS82712 View Post
That girl's voice sounds extremely irritating
I was thinking it was quite good.

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Quote:
Originally Posted by FSMBP View Post
How do we know it's her grandfather?
It's pretty implied given the age gap.

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Quote:
Originally Posted by Omacc View Post
Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard
Not creative... but they're trying too hard? The point here is the device is so well known that they only have to show it in action. That's a GOOD thing.
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Old Dec 21, 2012, 09:46 PM   #13
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This was nice
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Old Dec 21, 2012, 10:10 PM   #14
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Quote:
Originally Posted by JS82712 View Post
That girl's voice sounds extremely irritating
And you'll never forget it. Mission accomplished.

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Quote:
Originally Posted by trustme View Post
Apple makes the stupidest commercials. Not as bad as Samsung, though.
Do us a favor and...
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Old Dec 21, 2012, 10:17 PM   #15
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Originally Posted by coolfactor View Post
And you'll never forget it. Mission accomplished.

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Do us a favor and...
...grow up.
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Old Dec 21, 2012, 10:52 PM   #16
karsten
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of course it had to be a ukelele .
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Old Dec 21, 2012, 11:33 PM   #17
sbrhwkp3
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This commercial is awesome. All of their iPad mini commercials have been killing it.

Now, if they could get their iPhone 5 commercials ironed out...

----------

Quote:
Originally Posted by JS82712 View Post
That girl's voice sounds extremely irritating
Wrong. She has a beautiful voice. Phenomenal job.
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Old Dec 22, 2012, 10:21 AM   #18
AlexJaye
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Quote:
Originally Posted by sbrhwkp3 View Post
This commercial is awesome. All of their iPad mini commercials have been killing it.

Now, if they could get their iPhone 5 commercials ironed out...

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Wrong. She has a beautiful voice. Phenomenal job.
"beautiful" is a bit of a stretch.
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Old Dec 21, 2012, 11:38 PM   #19
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I'm having such a hard time finding a 16 or 32 GB Wi-Fi iPad mini. I wound up buying a 64 GB model, which will be WAY overkill for the intended recipient.

Does Apple even need to be advertising these right now? It's almost like rubbing salt in the wound.
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Old Dec 22, 2012, 12:57 AM   #20
gguerini
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If Apple was able to sell me one, I'd be happy. I've been trying to buy an iPad mini 16gb wifi for a few days and I can't find it in stock. Very disappointing...
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Old Dec 21, 2012, 11:51 PM   #21
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Should have the iPad and iPad Mini with Siri singing...

I'll arrive before Christmas. You can expect delivery. I'll arrive before Christmas... But only in your dreams!

Merry Christmas to all my fellow MacRumor friends and have a Candied Apple New Year!
/
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Old Dec 22, 2012, 01:46 AM   #22
JayJayAbels
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I heard this commercial as I was walking upstairs to my room today. First thing that I thought of was all the parents of those children at Sandy Hook Elementary. I think it's the lyrics and the little girls voice.

I dunno but yeah.
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Old Dec 22, 2012, 02:06 AM   #23
koban4max
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lame ad... they took simplicity to the whole new level.
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Old Dec 22, 2012, 02:09 AM   #24
eddieaus
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Cute ad, I love it!
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Old Dec 22, 2012, 02:39 AM   #25
gmanist1000
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Good commercial. Too bad it will get annoying after the thousandth time it's on.
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