Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Dec 28, 2012, 11:32 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple's Supply Chain to Work Through Chinese New Year Holiday Amid 'Insatiable Appetite' for iPad Mini in China




Brightwire summarizes a report [Google translation] from Taiwanese news site United Daily News claiming that Apple's supply chain partners will continue working through the traditional Chinese New Year holiday in order to keep up with demand for the popular iPad mini and iPhone 5. The holiday falls in mid-February in 2013, with many workers traditionally returning to their homes for two weeks or more in celebration.

The report comes as Apple continues to experience tight supplies of the iPad mini in particular, with the company's online stores around the world generally citing 1-2 week shipping estimates for new orders.

Demand for the iPad mini is also very strong in China, where the device launched on December 7, as highlighted in a new report from Topeka Capital Markets analyst Brian White. White cites "insatiable appetite" for the iPad mini in China and Hong Kong leading to stock shortages, with checks indicating that the iPad mini is more popular than the fourth-generation iPad.
Quote:
Our research is pointing to very strong demand for the iPad mini in China and this is leading to stock-outs this week. Similar to Hong Kong, we are being told by contacts in China that the iPad mini is already more popular than the fourth generation iPad. Prior to the China launch, we indicated that the iPad mini would be the "next big thing in China" and we believe this phenomenon is starting to develop. In our view, the smaller form factor and lower price point will allow Apple to sell the iPad mini in more meaningful volumes versus the regular-size iPad.
The report suggests that Apple is beginning to achieve some balance on the iPhone 5 in China, with walk-in purchases now starting to become more widely available two weeks after the device's debut. Evidence of the Apple catching up with iPhone 5 demand in the first waves of launch countries appeared earlier this month with the company's online stores shifting to immediate "in stock" availability of all models.

Article Link: Apple's Supply Chain to Work Through Chinese New Year Holiday Amid 'Insatiable Appetite' for iPad Mini in China
MacRumors is offline   0 Reply With Quote
Old Dec 28, 2012, 11:39 AM   #2
Rocketman
macrumors 603
 
Rocketman's Avatar
 
Join Date: Dec 2001
Location: Claremont, CA
The fact supply-demand balance is being achieved before the end of the quarter means they made huge quantities for release and the quarter should look pretty good.
__________________
Think Different-ly!
All 357 R or D House jobs bills over 4 years died in the D Senate, ordered by the D President. Buy a model rocket here: http://v-serv.com/usr/instaship-visual.htm Thanks.
Rocketman is offline   0 Reply With Quote
Old Dec 28, 2012, 11:54 AM   #3
iGrip
Banned
 
Join Date: Jul 2010
Send a message via ICQ to iGrip Send a message via AIM to iGrip Send a message via MSN to iGrip Send a message via Yahoo to iGrip Send a message via Skype™ to iGrip
Auld Lang Syne

Quote:
Originally Posted by MacRumors View Post

Demand for the iPad mini is also very strong in China, where the device launched on December 7, as highlighted in a new report from Topeka Capital Markets analyst Brian White. White cites "insatiable appetite" for the iPad mini in China and Hong Kong leading to stock shortages, with checks indicating that the iPad mini is more popular than the fourth-generation iPad.

Factory work in third world countries kind of sucks, eh? And somehow, I doubt that many of those factory workers are contributing to the current "insatiable appetite" in China for iPad Minis.
iGrip is offline   5 Reply With Quote
Old Dec 28, 2012, 11:56 AM   #4
Allenbf
macrumors 6502
 
Join Date: Jul 2012
Location: Tampa, FL
I thought us Americans drove the market for rampant consumerism. At least the Chinese won't have to wait long on shipping times, eh?

;-)
__________________
I'm broke because of my love for
Allenbf is offline   2 Reply With Quote
Old Dec 28, 2012, 12:14 PM   #5
Popeye206
macrumors 68030
 
Popeye206's Avatar
 
Join Date: Sep 2007
Location: NE PA USA
At least these indicators of brisk sales will drive the stock down even further!

Popeye206 is offline   2 Reply With Quote
Old Dec 28, 2012, 12:15 PM   #6
Danoc
macrumors regular
 
Join Date: Mar 2011
Location: Vladivostok
Completely understandable. I am using both and it's the best combo I've ever experienced.

Chinese people just start testing Apple drugs. They will be addict.
__________________
- iPad mini - iPhone 5 -
Danoc is offline   0 Reply With Quote
Old Dec 28, 2012, 12:28 PM   #7
Rogifan
macrumors G3
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Originally Posted by Danoc View Post
Completely understandable. I am using both and it's the best combo I've ever experienced.

Chinese people just start testing Apple drugs. They will be addict.
I couldn't justify buying the mini when I have a 3rd gen, but got one for my mother for Christmas and she can't put it down. And this is someone who is 71, never owned a smartphone and knows very little about multi touch devices. But she absolutely loves her mini.
__________________
"I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups." -- Steve Jobs , Wired interview
Rogifan is offline   7 Reply With Quote
Old Dec 28, 2012, 12:35 PM   #8
Rocketman
macrumors 603
 
Rocketman's Avatar
 
Join Date: Dec 2001
Location: Claremont, CA
My current plan of attack is to wait till the Mini refreshes to retina and other technical features, then give them as gifts or pay me later to all the folks that come to me whining about their computing experience. It will make my life a bunch less noisy for under $3500, some of which I'll get back.

The thing about workplace standards is they are rare and not mandated. They are voluntary. So any such effort is crazy that it happens at all, but makes those particular workers "luckier" than others. However as with any regulation, there is always a downside. Since these workers typically relocate for the work period, they WANT to work long hours, to maximize the money they make. Now someone is telling them they can't, and they cannot offset that by going home earlier each night. They are stuck. Unintended consequences. The story of regulation.

Rocketman
__________________
Think Different-ly!
All 357 R or D House jobs bills over 4 years died in the D Senate, ordered by the D President. Buy a model rocket here: http://v-serv.com/usr/instaship-visual.htm Thanks.

Last edited by Rocketman; Dec 28, 2012 at 12:53 PM.
Rocketman is offline   1 Reply With Quote
Old Dec 28, 2012, 12:40 PM   #9
PeterQVenkman
macrumors 68020
 
Join Date: Mar 2005
My sis got a mini. Makes my nexus feel like the cheap toy that it is.
PeterQVenkman is offline   16 Reply With Quote
Old Dec 28, 2012, 12:31 PM   #10
jayducharme
macrumors 68020
 
jayducharme's Avatar
 
Join Date: Jun 2006
Location: The thick of it
It amazes me how Apple can foresee these things. I assumed the iPad Mini would find a sort of niche, but I never expected it to be that much of a hit (especially with all the press focusing on the disappointment over a non-retina display). But once again, Apple seems to know what the public wants. It makes sense that they came out with the iPad 4 when they did, to keep the interest up in that device and prevent too much cannibalization. It seems that Apple might be aiming more toward an iPad (the Mini) and an iPad Pro lineup for the future.
jayducharme is offline   2 Reply With Quote
Old Dec 28, 2012, 05:04 PM   #11
wizard
macrumors 68040
 
Join Date: May 2003
I'm actually shocked that people would have thought that iPad Mini would fail. It is an excellent size for many use cases. Sure it could use a retina screen and faster processors but it is an excellent gen one device.

Now my preference lies with the original size but that is me and my use case. I will upgrade my iPad 3 when Apple ups the flash memory in each size. Right now flash memory is the weak link in Apple tablet line up.

Quote:
Originally Posted by jayducharme View Post
It amazes me how Apple can foresee these things. I assumed the iPad Mini would find a sort of niche, but I never expected it to be that much of a hit (especially with all the press focusing on the disappointment over a non-retina display). But once again, Apple seems to know what the public wants. It makes sense that they came out with the iPad 4 when they did, to keep the interest up in that device and prevent too much cannibalization. It seems that Apple might be aiming more toward an iPad (the Mini) and an iPad Pro lineup for the future.


----------

You don't know what you are talking about.

Quote:
Originally Posted by bedifferent View Post
Working through the Chinese New Year is a big deal, it's one of the most important holidays in their culture. Imagine if this occurred in the U.S., and thousands of minimum wage workers were forced to work through Christmas and the New Year? Oh, wait, that's already been happening, if they're lucky to find employment.

What is happening to this world? The next time I need another device, I'll think twice about how and where it is made; this is for Apple and any electronics company that works with Foxconn. It starts with all of us, our dollars do make a difference.
wizard is offline   1 Reply With Quote
Old Dec 28, 2012, 07:53 PM   #12
kdarling
macrumors G4
 
kdarling's Avatar
 
Join Date: Jun 2007
Location: Device engineer 30+ yrs, touchscreens 23+.
Quote:
Originally Posted by jayducharme View Post
It amazes me how Apple can foresee these things. I assumed the iPad Mini would find a sort of niche, but I never expected it to be that much of a hit (especially with all the press focusing on the disappointment over a non-retina display). But once again, Apple seems to know what the public wants.
It was Android 7" tablet owners who told everyone what a great size it was.

Steve Jobs claimed a smaller screen was unusable and most of his fans repeated his nonsense.

Then Eddie Cue, Apple's SVP for Internet Experience, tried a Samsung Galaxy 7" Tab and realized its users were right. After that, he worked to convince the Apple brass to bring out the iPad Mini.

Click image for larger version

Name:	7-inch-cue.png
Views:	96
Size:	99.0 KB
ID:	386446

(Email obtained from California trial evidence.)

Last edited by kdarling; Dec 28, 2012 at 08:05 PM.
kdarling is offline   3 Reply With Quote
Old Dec 28, 2012, 09:06 PM   #13
apple-win
macrumors regular
 
Join Date: Dec 2012
Quote:
Originally Posted by jayducharme View Post
It amazes me how Apple can foresee these things. I assumed the iPad Mini would find a sort of niche, but I never expected it to be that much of a hit (especially with all the press focusing on the disappointment over a non-retina display). But once again, Apple seems to know what the public wants. .....
Steve Jobs didn't like iPad mini .

Consumers want cheaper iPad , that's why Apple makes iPad mini.

If Apple matched big iPad price to mini iPad price at US$329 , do you think consumers would pick the mini one instead of the big one?
apple-win is offline   0 Reply With Quote
Old Dec 31, 2012, 05:06 PM   #14
ncaissie
macrumors 6502a
 
Join Date: Dec 2011
Quote:
Originally Posted by jayducharme View Post
It amazes me how Apple can foresee these things. I assumed the iPad Mini would find a sort of niche, but I never expected it to be that much of a hit (especially with all the press focusing on the disappointment over a non-retina display). But once again, Apple seems to know what the public wants. It makes sense that they came out with the iPad 4 when they did, to keep the interest up in that device and prevent too much cannibalization. It seems that Apple might be aiming more toward an iPad (the Mini) and an iPad Pro lineup for the future.
That's funny. As I recall Apple (Steve Jobs) was dead against the mini. but now that he is gone and Apple sees the sales of the other 7 inch tablets they came out with their own.
Although seeing it do so well being to generations behind its bigger brother is surprising me. I see no need for the 7 inch ipad 2 myself. I love my 10 inch is great.
__________________
2011 MacBook Pro iPod touch 2G iFone 5! iPad 2 ATV 2G
ncaissie is offline   0 Reply With Quote
Old Dec 28, 2012, 12:32 PM   #15
NOV
macrumors 6502
 
Join Date: Mar 2004
Location: The Netherlands
Quote:
Originally Posted by iGrip View Post
Factory work in third world countries kind of sucks, eh? And somehow, I doubt that many of those factory workers are contributing to the current "insatiable appetite" in China for iPad Minis.
The thing is that Foxconn is exploiting factory workers without any real outlook on any sort of progress. Foxconn will be still Foxconn in 20 years time exploiting next generations of factory workers. A company like Foxconn would be excusable if their would be any possible progress in the future, like what happened in South Korea. But in its present form it is simply a 21st century form of slave labor.
__________________
Personal website

Music website
NOV is offline   3 Reply With Quote
Old Dec 28, 2012, 12:34 PM   #16
Glideslope
macrumors 68020
 
Glideslope's Avatar
 
Join Date: Dec 2007
Location: NY
Buy now people. Last chance.
__________________
" A leader leads by example. Not by force." Sun Tzu
Glideslope is offline   0 Reply With Quote
Old Dec 28, 2012, 03:30 PM   #17
petsounds
macrumors 6502a
 
Join Date: Jun 2007
Quote:
Originally Posted by NOV View Post
The thing is that Foxconn is exploiting factory workers without any real outlook on any sort of progress. Foxconn will be still Foxconn in 20 years time exploiting next generations of factory workers. A company like Foxconn would be excusable if their would be any possible progress in the future, like what happened in South Korea. But in its present form it is simply a 21st century form of slave labor.
Well, IBM was helping the Nazis keep track of the millions of Jews in concentration camps during World War II. I doubt most people associate IBM with Hitler these days. Businesses tend to change due to outside forces just as much as internal choices. I think Foxconn will look vastly different in 20 years.
petsounds is offline   2 Reply With Quote
Old Dec 28, 2012, 03:35 PM   #18
thekev
macrumors 603
 
thekev's Avatar
 
Join Date: Aug 2010
Quote:
Originally Posted by jayducharme View Post
It amazes me how Apple can foresee these things. I assumed the iPad Mini would find a sort of niche, but I never expected it to be that much of a hit (especially with all the press focusing on the disappointment over a non-retina display). But once again, Apple seems to know what the public wants. It makes sense that they came out with the iPad 4 when they did, to keep the interest up in that device and prevent too much cannibalization. It seems that Apple might be aiming more toward an iPad (the Mini) and an iPad Pro lineup for the future.
Why would this surprise you? Other manufacturers have released 7" tablets, and this provided a lower set of price points to push continued growth. I'm curious if you're describing something beyond that. Is there something about the Mini that you find interesting relative to the standard iPad?
__________________
world's largest manufacturer of tin foil hats, none of that aluminum foil crap.
thekev is offline   0 Reply With Quote
Old Dec 28, 2012, 03:45 PM   #19
BornAgainMac
macrumors 601
 
BornAgainMac's Avatar
 
Join Date: Feb 2004
Location: Florida Resident
I never hear anything about the full size iPad that was released. Are people even buying it?
BornAgainMac is offline   0 Reply With Quote
Old Dec 28, 2012, 12:50 PM   #20
Laird Knox
macrumors 65816
 
Join Date: Jun 2010
Quote:
Originally Posted by iGrip View Post
Factory work in third world countries kind of sucks, eh? And somehow, I doubt that many of those factory workers are contributing to the current "insatiable appetite" in China for iPad Minis.
I worked at a well paying job in a large US corporation and we only had one paid holiday a year - Christmas Day. Even so we would not get the day off but would get double time if we worked it. What are Foxconn's policies? For all you know the workers might receive increased pay for the holiday. Not to mention it would be awesome if the US had a two week national holiday - dang sweatshop nation!

FYI: China is not a third world nation. China and the Soviet Union where the center of the second world.
Laird Knox is offline   3 Reply With Quote
Old Dec 28, 2012, 12:54 PM   #21
Eddie Bombay
macrumors 6502
 
Join Date: Aug 2011
#slavedrivers
__________________
Samsung Series 9 11.6" Notebook | Galaxy S III | Asus Transformer Prime
Apple TV 2nd Gen | iPod Touch 4th Gen
64GB iPad Mini | iPad 2 - 32GB AT&T
Eddie Bombay is offline   5 Reply With Quote
Old Dec 28, 2012, 01:01 PM   #22
neech7
macrumors newbie
 
Join Date: Jun 2011
Quote:
Originally Posted by Eddie Bombay View Post
#slavedrivers
It's voluntary.
neech7 is offline   12 Reply With Quote
Old Dec 28, 2012, 04:41 PM   #23
bobringer
macrumors member
 
Join Date: May 2004
Send a message via AIM to bobringer Send a message via MSN to bobringer Send a message via Yahoo to bobringer
Uh...

Chinese New Year is in February. Lets wait until then before we "confirm" this story from a source with no history of accuracy...
bobringer is offline   2 Reply With Quote
Old Dec 28, 2012, 04:56 PM   #24
entropys
macrumors regular
 
Join Date: Jan 2007
Location: Brisbane, Australia
Quote:
Originally Posted by bobringer View Post
Uh...

Chinese New Year is in February. Lets wait until then before we "confirm" this story from a source with no history of accuracy...
Quite so....
__________________
27 inch i7 imac 3.4 Ghz
entropys is offline   0 Reply With Quote
Old Dec 28, 2012, 11:29 PM   #25
macfacts
macrumors 6502
 
Join Date: Oct 2012
This is such a slap in the face to those workers. Walmart workers got Christmas day off.

There is a "superstition" among most chinese that if you work on new years day, it is your destiny to work your entire life (you'll never be rich or retire).
macfacts is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple to Launch Retina MacBook Air Later This Year, According to Supply Chain Sources MacRumors MacRumors.com News Discussion 238 Mar 31, 2014 04:55 AM
Supply Chain Performance Points to Blockbuster Holiday Quarter for Apple MacRumors MacRumors.com News Discussion 48 Dec 11, 2013 04:04 AM
Retina iPad Mini Shipping Times Lengthening at Major U.S. Carriers Amid Supply Constraints MacRumors MacRumors.com News Discussion 50 Nov 22, 2013 02:28 PM
Supply Chain Hints Suggest Retina iPad Mini Could Debut in Second Half of 2013 MacRumors MacRumors.com News Discussion 200 Mar 28, 2013 01:25 PM
Supply Chain Indicators Point to Poor February for Apple MacRumors MacRumors.com News Discussion 361 Mar 13, 2013 03:31 PM

Forum Jump

All times are GMT -5. The time now is 02:47 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC