Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jan 1, 2013, 11:57 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
NPD: Consumers Want Content, Not 'Smart' Features, on Their TVs




The Daily Mail is reporting that new NPD research has found that consumers want more access to online video services like HBO Go rather than "smart" features like social networking access on their TVs. The research comes a day after it was reported that Intel was planning to launch a TV service and set top box in 2013 that focused on content.

NPD said that a big problem is that TV owners are confused because too much choice is creating a complex user experience.
Quote:
'To counter this, OEMs and retailers need to focus less on new innovation in this space and more on simplification of the user experience and messaging if they want to drive additional, and new, behaviors on the TV."
Luke Peters, Editor of T3 Magazine, told MailOnline that Smart TVs will only become mainstream when they're as easy to use as changing a channel. Peters also notes that most Smart TV user interfaces are too complex for most people and that the content isn't good enough and that social networking doesn't make a lot of sense on TVs.

Apple has long been rumored to be interested in creating a TV that focuses on content as well in addition to features that could change human-to-TV interaction with Siri, Facetime and motion control. Apple was also rumored to be in talks with cable services like Comcast and Time Warner Cable in mid-2012, although no content deals have materialized yet.



Apple, like Intel, has largely had problems negotiating with content providers because of contractual limitations with cable providers, which may be why Apple's TV offering hasn't appeared yet. Although Intel's offering is set to debut January 7 at CES there's no telling if or when Apple's may debut, although recently it's been rumored that Foxconn is currently testing television set designs in the 50 - 55 inch range.

Article Link: NPD: Consumers Want Content, Not 'Smart' Features, on Their TVs
MacRumors is offline   0 Reply With Quote
Old Jan 1, 2013, 12:00 PM   #2
AirThis
macrumors 6502
 
Join Date: Mar 2012
Quote:
The Daily Mail is reporting that new NPD research has found that consumers want more access to online video services like HBO Go rather than "smart" features like social networking access on their TVs.
They've got my vote for that. I'm simply fed up of seeing social networking features being poured on top of apps like marmalade.
__________________
Mac Mini 2009 - Iphone 6 64GB - rMBP 2.6 - Time Capsule 2TB
AirThis is offline   27 Reply With Quote
Old Jan 1, 2013, 12:01 PM   #3
DakotaGuy
macrumors 68040
 
DakotaGuy's Avatar
 
Join Date: Jan 2002
Location: South Dakota, USA
If I want to "social network" I will get on my iMac or iPad or Droid. When I sit down to watch TV or a movie... I want to watch TV or a movie.
__________________
Mac: 21.5" iMac Core i5 2.5 Ghz "Sandy Bridge"
iPad Air 16 GB WiFi - iPod Classic 80GB - LG G3
DakotaGuy is offline   8 Reply With Quote
Old Jan 1, 2013, 12:07 PM   #4
Torrijos
macrumors 6502
 
Join Date: Jan 2006
This just in consumers want a faster horse!

Yeah you know want I mean!
Torrijos is offline   6 Reply With Quote
Old Jan 1, 2013, 12:09 PM   #5
tann
macrumors 65816
 
Join Date: Apr 2010
Location: Nottingham, England
Finally they will realise!

Content trumps all on the TV!
__________________
2013 13" MacBook Air i5/8GB/256GB || Silver 64GB iPhone 6 || 32GB Cellular Silver iPad rMini!
Follow me on Twitter!
tann is offline   0 Reply With Quote
Old Jan 1, 2013, 12:08 PM   #6
newdeal
macrumors 68000
 
Join Date: Oct 2009
...

Eventually Apple will get content, release a device and have massive success and then really **** over the other providers when they are begging to get on board. I am honestly surprised they aren't already all over this with DVRs, commercial skipping and internet that is now fast enough to download high def video easily (aka as fast as when people were stealing songs with dialup)
newdeal is offline   0 Reply With Quote
Old Jan 1, 2013, 12:10 PM   #7
gpat
macrumors 6502a
 
Join Date: Mar 2011
Location: Italy
Simple concept that the hardware companies failed to grasp. So users are not likely to input messages and websites using a TV remote? What a revelation!
__________________
13" MBA 2013, Nexus 7 2013, LG G2 (oh noes i automatically become an apple hater)
(Sorry for bad english, not my mother tongue!)
gpat is offline   1 Reply With Quote
Old Jan 1, 2013, 12:44 PM   #8
ProVideo
macrumors 6502
 
Join Date: Jun 2011
Quote:
Originally Posted by newdeal View Post
Eventually Apple will get content, release a device and have massive success and then really **** over the other providers when they are begging to get on board. I am honestly surprised they aren't already all over this with DVRs, commercial skipping and internet that is now fast enough to download high def video easily (aka as fast as when people were stealing songs with dialup)
This will be a true test for Tim Cook and has the potential to make or break him. Jobs would be fiercely negotiating with the media companies while having a with us or against us mentality to get the absolute best deal available for Apple's interests. The industry heads respected and feared Jobs to where they saw the potential in working with Apple while at the same time realized that going against them could spell future disaster.

Seeing how Cook handles this and what, if any, deal he gets will be interesting. The whole NBC/Comcast thing makes the whole situation that much more complicated for anyone looking to enter the business and compete with cable. Comcast doesn't want to help anyone out that is attempting to compete with traditional cable television. Yet, any service without the vast amount of channels and programs in NBC/Universal's catalog will look lacking and subpar.
ProVideo is offline   0 Reply With Quote
Old Jan 1, 2013, 12:48 PM   #9
krravi
macrumors 65816
 
Join Date: Nov 2010
Its like iTunes. Just like Steve negotiated 99c/song deal hoping people will buy the hardware.

All the fancy features and meagre content is a failure. See Google TV. There is only so much you can watch off Youtube.
__________________
Lots of Apple,Sony and other gadgets.
krravi is offline   3 Reply With Quote
Old Jan 1, 2013, 08:14 PM   #10
haruhiko
macrumors 68030
 
haruhiko's Avatar
 
Join Date: Sep 2009
Quote:
Originally Posted by newdeal View Post
Eventually Apple will get content, release a device and have massive success and then really **** over the other providers when they are begging to get on board. I am honestly surprised they aren't already all over this with DVRs, commercial skipping and internet that is now fast enough to download high def video easily (aka as fast as when people were stealing songs with dialup)
then Google will release a free Smart TV OS that is suddenly much easier to use than its current Google TV OS......
__________________
rMBP'12, iMac'08/24", Mini'09, MBP'10/15", MBA'11/13". iPhone: 6+/128/sg, 5s/64S 5/64B, 4S/64W, 4/32B, 3GS/16. iPT: 3G,1G. iPad: Air,Mini2,4,3/LTE/64 2/3G/32, 1/WiFi/16. ATV'12,'11, AEBS'09, TC'13/2TB
haruhiko is offline   1 Reply With Quote
Old Jan 2, 2013, 09:35 AM   #11
newdeal
macrumors 68000
 
Join Date: Oct 2009
Quote:
Originally Posted by haruhiko View Post
then Google will release a free Smart TV OS that is suddenly much easier to use than its current Google TV OS......
The problem with google anything is the "open" eco system. Apples locked down approach makes it much harder to steal content than googles and the providers will like that.
newdeal is offline   0 Reply With Quote
Old Jan 1, 2013, 12:12 PM   #12
baryon
macrumors 68030
 
baryon's Avatar
 
Join Date: Oct 2009
I think the problem of TV is that 99.9999999% of content is complete crap, and most people just watch TV to turn their brain off and don't care about what is actually happening. People can watch celebrities arguing, people who can't sing sining, or people talking about politics for hours.

I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?

People who grew up with TV are of course addicted to it, but those who grew up with the internet are less reliant on TV. I think and hope that TV will at some point become extinct and replaced by what is already there on computers.

As Daft Punk says, "Television rules the nation"
__________________
Sent from my iPod Shuffle
baryon is offline   22 Reply With Quote
Old Jan 1, 2013, 12:19 PM   #13
maxwelltech
macrumors 6502
 
Join Date: Dec 2011
Location: Irvine, CA, USA
Very, very true. I don't need a web browser and a Facebook client on a TV because I have my laptop and iPad for that. I use my TV for watching blockbuster films. Netflix is great, but their content is pretty bad. Hope Apple can turn the tide here and offer great selections of content.
__________________
Hackintosh w/ i7-4770K, 16GB RAM, 2x120GB SSDs, 1TB HDD, GTX 760; MacBook Pro 13 i7 (Mid 2012) w/ 240GB SSD; iPad 4 WiFi 32GB; HTC One 32GB AT&T
maxwelltech is offline   2 Reply With Quote
Old Jan 1, 2013, 12:28 PM   #14
mantan
macrumors 6502a
 
Join Date: Nov 2009
Location: By Grabthar's Hammer
The TV model is a tough nut to crack because right now the networks have all the incentive and make too much money to allow a la carte pricing. They've been hesitant to do it for networks...let alone first run content or movies.

Consumers, for as much as they complain about high prices, would likely not consume nearly as much content if they had to pay for what they watch.

Any viable model is going to be expected to come in around what people already spend for their cable/satellite bill. Otherwise neither the networks or consumers will bite.

Apple seems like they are wanting to model Apple TV after their success in the music industry. But that was a completely different situation. That industry was caught completely unprepared for the digital age. They were desperate.

Some would say the 'ad sales' driven model isn't sustainable in an age where more and more people watch taped shows on a DVR. But the industry is still making a ton of money.

Unless Apple can get cost effective first run content and live sports, it's a non-starter. And by live sports, specifically big money makers like the NFL, college football and postseason games in major sports. Those are sacred cows the networks (and in the case of the NFL satellite providers)are going to pay dearly to maintain exclusive rights.
mantan is offline   3 Reply With Quote
Old Jan 1, 2013, 12:45 PM   #15
firestarter
macrumors Demi-God
 
firestarter's Avatar
 
Join Date: Dec 2002
Location: Green and pleasant land
Quote:
Originally Posted by baryon View Post
I think the problem of TV is that 99.9999999% of content is complete crap, and most people just watch TV to turn their brain off and don't care about what is actually happening. People can watch celebrities arguing, people who can't sing sining, or people talking about politics for hours.

I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?
I'm now in my 6th year without a TV set...
firestarter is offline   2 Reply With Quote
Old Jan 1, 2013, 03:20 PM   #16
GermanyChris
Banned
 
Join Date: Jul 2011
Location: Here
Quote:
Originally Posted by firestarter View Post
I'm now in my 6th year without a TV set...
I'm a little further along..I gave up TV when the army broke mine in shipping in 2003..No I have a big Hi res display and all the netflix, Hulu, Youtube, Amazon instant, and ripped movies I want.
GermanyChris is offline   0 Reply With Quote
Old Jan 1, 2013, 01:27 PM   #17
a0me
macrumors 6502a
 
Join Date: Oct 2006
Location: Tokyo, Japan
Quote:
Originally Posted by baryon View Post
You can do everything on a computer that a TV could do, and much more, so why do you need a TV?
Everybody can use the basic functions of their TVs. TV sets are also very low maintenance (no updates, no viruses, no password, no driver issues, etc...) and have no boot time.
Most modern TVs also have a lot more AV I/O ports than PCs. You'll need them if you have an Apple TV, a couple of consoles and a sound system plugged in.
Quote:
Is it just for the big screen? Then why not just get a bigger computer monitor?
For one, I haven't seen a lot of 50"+ consumer monitors around. Apple's biggest displays are 27" now, and other manufacturers are about the same. Where are the "bigger computer monitors"?
__________________
iMac 24"; MacBook Pro 15"; iPhone 4; iPhone 5s; iPod touch; tv
a0me is offline   1 Reply With Quote
Old Jan 1, 2013, 04:59 PM   #18
baryon
macrumors 68030
 
baryon's Avatar
 
Join Date: Oct 2009
Quote:
Originally Posted by a0me View Post
Everybody can use the basic functions of their TVs. TV sets are also very low maintenance (no updates, no viruses, no password, no driver issues, etc...) and have no boot time.
Most modern TVs also have a lot more AV I/O ports than PCs. You'll need them if you have an Apple TV, a couple of consoles and a sound system plugged in.

For one, I haven't seen a lot of 50"+ consumer monitors around. Apple's biggest displays are 27" now, and other manufacturers are about the same. Where are the "bigger computer monitors"?
Yes, but perhaps the new Apple TV (or Samsung or whoever) will be just that: a huge but lower pixel multi-purpose screen that can be used for gaming, Apple TV, computer stuff, and "TV".

I think the problem with television is the entire concept of television itself, as it is now and as it ever was. Maybe TV could be to the new Apple TV a tiny bit like what the telephone is to the iPhone: one decreasingly important feature among a gazillion other more versatile features.
__________________
Sent from my iPod Shuffle
baryon is offline   0 Reply With Quote
Old Jan 1, 2013, 07:36 PM   #19
Felasco
Guest
 
Join Date: Oct 2012
Quote:
Originally Posted by a0me View Post
Where are the "bigger computer monitors"?
We just bought a 30 inch flatscreen TV for $200. Works great as a second screen for the laptop too.

Used laptop and 30 inch TV/monitor, total price $600.
Felasco is offline   0 Reply With Quote
Old Jan 1, 2013, 02:09 PM   #20
bungiefan89
macrumors 6502a
 
Join Date: Apr 2011
Quote:
Originally Posted by baryon View Post
I think the problem of TV is that 99.9999999% of content is complete crap, and most people just watch TV to turn their brain off and don't care about what is actually happening. People can watch celebrities arguing, people who can't sing sining, or people talking about politics for hours.

I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?

People who grew up with TV are of course addicted to it, but those who grew up with the internet are less reliant on TV. I think and hope that TV will at some point become extinct and replaced by what is already there on computers.

As Daft Punk says, "Television rules the nation"
SO true! I concluded over 2 years ago that the internet will one day replace TV as a medium. Books and newspapers are still around because they don't need electricity to use, radio is still around because it's crazy cheap and you can access it while you're driving your car, but the internet does almost everything TV does and does many of them better.

The only thing TV does better than the internet is provide content to huge audiences at once. During election night, news websites around the country were saturated with users and slow-loading pages due to the bandwidth demands, while the television continued to broadcast without difficulty.

All the same, thanks a lot for bringing this issue to light: more people need to realize how terrible TV and all its "content" really is.
__________________
27" 2011 iMac, 3.4 GHz, 12GB RAM, 2GB VRAM - Late 2009 Macbook, 2.26 GHz, 4GB RAM - iPod touch 32GB 4g
bungiefan89 is offline   1 Reply With Quote
Old Jan 1, 2013, 02:49 PM   #21
dampfnudel
macrumors 6502a
 
Join Date: Aug 2010
Location: Brooklyn, NY
Quote:
Originally Posted by AirThis View Post
They've got my vote for that. I'm simply fed up of seeing social networking features being poured on top of apps like marmalade.
So true. Let's hope 2013 is the year of moderation when it comes to the proliferation of social media.


Quote:
Originally Posted by baryon View Post
I think the problem of TV is that 99.9999999% of content is complete crap, and most people just watch TV to turn their brain off and don't care about what is actually happening. People can watch celebrities arguing, people who can't sing sining, or people talking about politics for hours.

I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?

People who grew up with TV are of course addicted to it, but those who grew up with the internet are less reliant on TV. I think and hope that TV will at some point become extinct and replaced by what is already there on computers.

As Daft Punk says, "Television rules the nation"
Yeah, but TV won't go out without a fight. Too many TV addicted people, too much money to be made and a lot of people in the business who don't want the money train to stop. Maybe it will take another 5 years before we get any serious changes that benefit the consumer and are in sync with the times.
__________________
iPhone 5s (64GB) | iPad Air (128GB)
dampfnudel is offline   0 Reply With Quote
Old Jan 1, 2013, 03:04 PM   #22
miknos
macrumors 6502
 
Join Date: Mar 2008
Quote:
Originally Posted by baryon View Post
I think the problem of TV is that 99.9999999% of content is complete crap, and most people just watch TV to turn their brain off and don't care about what is actually happening. People can watch celebrities arguing, people who can't sing sining, or people talking about politics for hours.

I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?

People who grew up with TV are of course addicted to it, but those who grew up with the internet are less reliant on TV. I think and hope that TV will at some point become extinct and replaced by what is already there on computers.

As Daft Punk says, "Television rules the nation"
Spot on,

I think the problem is that people are used to sit in front of the television and watch whatever crap is there just to spend time. It's hard to come up with decent content 24/7 the whole fricking year. That's why there's so much crap.
miknos is offline   0 Reply With Quote
Old Jan 1, 2013, 03:19 PM   #23
nickcliborne
macrumors regular
 
Join Date: Aug 2008
Location: Nut house
Quote:
Originally Posted by bungiefan89 View Post
The only thing TV does better than the internet is provide content to huge audiences at once. During election night, news websites around the country were saturated with users and slow-loading pages due to the bandwidth demands, while the television continued to broadcast without difficulty.
That's because they have a poor network engineering team. Content distribution is really not that hard to do on a massive scale.

Hopefully content providers will hire smart people like myself who can setup and maintain these solutions.
__________________
I have tons of Apple toys
nickcliborne is offline   0 Reply With Quote
Old Jan 2, 2013, 06:16 AM   #24
Dagless
macrumors Core
 
Dagless's Avatar
 
Join Date: Jan 2005
Location: Darkplace Hospital
Quote:
Originally Posted by baryon View Post
I think the problem of TV is that 99.9999999% of content is complete crap, and most people just watch TV to turn their brain off and don't care about what is actually happening. People can watch celebrities arguing, people who can't sing sining, or people talking about politics for hours.
To me that's rather telling of how you watch TV.

I love TV, but I only watch original content made on BBC, or a Channel 4 comedy, plus the annual Idiot Abroad on Sky One. Most of the time my TV is used for gaming or watching blurays, and rarely as an extension of my computer.

Quote:
I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?
Price of a 27" monitor=price of a 55" TV.


I find that TV's (and the devices attached) are all about convenience. A computer must be booted up and have their media centre app launched (why did Apple remove theirs?). TV's are easy to sit back with content playing, remote control in hand. I can't do that with my iMac, even though it's 27" I have to go up to the computer, find my media, press play and then sit back.
__________________
Maybe if everyone who'd ever been close to you had died, you'd be sarcastic, too.
Macrumors Steam Group
Dagless is offline   1 Reply With Quote
Old Jan 1, 2013, 12:15 PM   #25
zoozx
macrumors regular
 
Join Date: Jul 2002
Location: ca
TV service with no fine print, contracts and reasonable prices ( not what we have now, nothing close to what we have now ). Pay for what you want instead of 100 channels of crap.

A wireless TV and DVD player with a simple menu, that run off Siri and a single simple remote.

I don't need social networking on a tv, as a matter of fact, i don't need it at all.
zoozx is offline   3 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Is it possible that we will see Full Ultra HD TVs and Content in the near future mrmarts Apple TV and Home Theater 5 Sep 27, 2013 03:20 AM
two apple TVs on two separate TVs question maria122285 Apple TV and Home Theater 4 Aug 24, 2013 02:42 PM
Consumers Less Willing to Pay for Content as Free Apps Surge MacRumors MacRumors.com News Discussion 136 Jul 23, 2013 02:47 PM
YouTube App Updated with 'Send to TV' Feature, Now Pairs with Smart TVs and Consoles MacRumors iOS Blog Discussion 27 Mar 27, 2013 01:10 AM
Content on Mac Mini, XBMC/Plex streaming to Apple TVs/Roku? jshbckr Apple TV and Home Theater 1 Nov 13, 2012 01:19 PM

Forum Jump

All times are GMT -5. The time now is 02:12 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC