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Old Jan 3, 2013, 07:46 AM   #1
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Microsoft Acquires Apple Target R2 Studios




In late December, it was*reported that Apple was one of three companies, with Google and Microsoft being the others, in talks to acquire home automation firm R2 Studios.*The Wall Street Journal is now*reporting that Microsoft has acquired the firm to beef up its Xbox unit.
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The company, id8 Group R2 Studios Inc., was created by entrepreneur Blake Krikorian in May 2011. Mr. Krikorian will be joining the Redmond, Wash., software giant with a small team. As part of the deal, Microsoft also acquired some patents owned by the startup related to controlling electronic devices.

The price of the deal couldn't be learned.
R2 has reportedly been working to expand its existing business focused on Android software to control Crestron home automation systems to develop technology for distributing digital media to television sets.

The report notes that Microsoft has been working hard to transform its Xbox platform into a digital media hub, striking deals with HBO, Netflix, YouTube, Comcast, and Time Warner for on-demand and Web video.

Apple is of course also rumored to be interested in the television market beyond its existing Apple TV set-top box. Apple has reportedly been working on both new set-top boxes and Internet-connected television sets as part of an effort to remake the television viewing experience, but progress has been slow due to complicated negotiations with content providers.

Article Link: Microsoft Acquires Apple Target R2 Studios
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Old Jan 3, 2013, 07:53 AM   #2
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I think this is a great win for M$, however as the article hints, I think the biggest target that Apple (or any of these companies) should focus on are content deals at this point, or, changing the landscape of how TV / Video is offered to the consumers.
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Old Jan 3, 2013, 07:53 AM   #3
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Microsoft should buy D2 and then merge both companies as a single name to corner the market.
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Old Jan 3, 2013, 07:59 AM   #4
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This is great news and it is cheaper than ever to get an XBox into most households.
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Old Jan 3, 2013, 07:59 AM   #5
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Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first.

"R2, get us out of here!"
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Old Jan 3, 2013, 08:13 AM   #6
Mike MA
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Originally Posted by Allenbf View Post
Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first.
..and now they don't know what to do with it.
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Old Jan 3, 2013, 08:28 AM   #7
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..and now they don't know what to do with it.
And they've displayed this how? I was under the impression this news just broke... Crystal ball?
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Old Jan 3, 2013, 08:55 AM   #8
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Originally Posted by Leonard1818 View Post
And they've displayed this how? I was under the impression this news just broke... Crystal ball?
I was more or less predicting something similar to happen like the latest $6.2 billion write-off M$ had to announce after acquiring aQuantive.
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Old Jan 3, 2013, 11:53 AM   #9
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..and now they don't know what to do with it.
Exactly! LMAO
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Old Jan 3, 2013, 08:14 AM   #10
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Quote:
Originally Posted by Allenbf View Post
Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first.

"R2, get us out of here!"
Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.
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Old Jan 3, 2013, 08:36 AM   #11
Allenbf
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Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.
?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.
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Old Jan 3, 2013, 08:42 AM   #12
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Old Jan 3, 2013, 08:46 AM   #13
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Quote:
Originally Posted by Allenbf View Post
?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.
I don't think that was it. This does fit with well MS's strategic goals (for xbox). In fact it seems like it's a better fit for MS than Apple, which is probably why MS valued R2 Studios higher than Apple did.
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Old Jan 3, 2013, 08:50 AM   #14
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Quote:
Originally Posted by Allenbf View Post
?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.
Do you have anything (cited references, friends/family that work for MS or R2) to support this claim?? If not, perhaps you're the one trying to bait folks. Or perhaps you just like to bash MS... if so, that's your prerogative but I think we can all see how biased you are. I guess the RDF is strong in you.
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Old Jan 3, 2013, 09:02 AM   #15
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Originally Posted by Allenbf View Post
?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.
MS doesn't know what to do with it? Really? The company with the largest foothold on the living room outside of cable companies don't know what to do with it? This is a natural expansion for them. They've wanted to control the home since the Xbox idea came to fruition and this puts them one step closer.
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Old Jan 3, 2013, 09:20 AM   #16
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Quote:
Originally Posted by Allenbf View Post
?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.
What Microsoft hit the "But it Now" button while Google and Apple were bidding?

Also really not sure what you mean by M$ not having it together???. W8 is ambitious and actually smells of innovation, and the same can be said about the Windows phone, an actual OS that was innovated, while Android is a copy of iOS and iOS is seriously dated. I dare to say the only ones actually innovating and taking risks atm are M$. Maybe they were the only ones of the big three that had a plan for R2, hence why they bought them and outbid G$$gle and A$$le.
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Old Jan 3, 2013, 12:41 PM   #17
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Quote:
Originally Posted by Allenbf View Post
?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.
What doesn't MS have together?
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Old Jan 3, 2013, 10:31 AM   #18
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Quote:
Originally Posted by Bubba Satori View Post
Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.
Knock knock...
Who's there...
Troll

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Verizon, you mean
You might be right. I yahooed that and got lots of mixed answers. I think the key is that Droid is only on Verizon and other OEMs have Droid phones besides Moto, such as HTC.
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Old Jan 3, 2013, 11:16 AM   #19
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Quote:
Originally Posted by Bubba Satori View Post
Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.
Why would you substitue a dollar symbol ($) for the letter "P"? If you don't like Google, do you also type "G$$gle"? It makes sense for Microsoft haters (I am not a lover, but I am also not a hater) to use M$ since the dollar sign resembles an "S", but your pathetic attempt at insulting Apple fans makes no sense. Try "Crapple" or something more clever next time! Sadness.
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Old Jan 3, 2013, 11:55 AM   #20
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Quote:
Originally Posted by Bubba Satori View Post
Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.
Steve Ballmer: Buying R2 and not doing anything with it is on the forefront of our minds!
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Old Jan 3, 2013, 08:02 AM   #21
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Microsoft should buy D2 and then merge both companies as a single name to corner the market.
Expect Apple to acquire C3 and P0 in response.
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Old Jan 3, 2013, 08:07 AM   #22
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I mean, it's not like apple doesn't have the money to outbid MSFT. I wonder why it felt it just wasn't worth it?
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Old Jan 3, 2013, 08:32 AM   #23
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I mean, it's not like apple doesn't have the money to outbid MSFT. I wonder why it felt it just wasn't worth it?
I imagine the R2 people floated "Apple" to some media outlets to spark interest. I doubt Apple even put a bid down.
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Old Jan 3, 2013, 08:35 AM   #24
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Title of this article is confusing. I read it like this
"Microsoft Acquires Apple, Target R2 Studios" .....
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Old Jan 3, 2013, 08:35 AM   #25
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first 3 words of the title of this article are misleading,

haha
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