Need Honest Opinions

[Squilly]

I'm trying to get into graphics design (not professionally, just as a hobby). That being said, I'm in the midst of making my brother a banner for his business: eCommerce-based. I whipped up a few renders and need some honest opinions, without the trolls on other forums. What do you guys think?






If it helps, here's what the old one looked like, also still in use:

[Ddyracer]

Originally Posted by Squilly

I'm trying to get into graphics design (not professionally, just as a hobby). That being said, I'm in the midst of making my brother a banner for his business: eCommerce-based. I whipped up a few renders and need some honest opinions, without the trolls on other forums. What do you guys think?






If it helps, here's what the old one looked like, also still in use:

I don't do graphic design but in my taste it looks too messy. Clean up some of the icons, get rid of the rainbow for something more informal and neat. And write AC Electronic Outlet once, not thrice looks amateur.

EDIT: Sorry i see you wrote it only once i'm really sorry. it looked like was three times but i guess the pic is actually three shots.

[balamw]

Don't use Apple's logo without permission!

Overall I agree with Ddyracer. Too busy. Not easy enough to read/memorable enough.

The original definitely had that going for it. It was easy to read good contrast and was cute with the AC plug forming the A. The C and rest of it seemed tacked on though.

B

[Squilly]

Originally Posted by balamw

Don't use Apple's logo without permission!

Overall I agree with Ddyracer. Too busy. Not easy enough to read/memorable enough.

The original definitely had that going for it. It was easy to read good contrast and was cute with the AC plug forming the A. The C and rest of it seemed tacked on though.

B

Do you think getting rid of the spectrum would help? Or different font?

[balamw]

Originally Posted by Squilly

Do you think getting rid of the spectrum would help? Or different font?

You might try a different font and color for the text so that it sticks out a bit more. Of the three variations I think the middle one without the shadows is probably best.

B

[mobilehaathi]

Not a fan, I can't read anything!

[kevinfulton.ca]

Originally Posted by Squilly

I'm trying to get into graphics design (not professionally, just as a hobby). That being said, I'm in the midst of making my brother a banner for his business: eCommerce-based. I whipped up a few renders and need some honest opinions, without the trolls on other forums. What do you guys think?






If it helps, here's what the old one looked like, also still in use:

The font is very dated and does not say "technology" to the viewer (try helvetica or something similar) and the waves behind it distracts from the message, making it hard to read. Also, it needs more contrast. Black letters over a black background doesn't work even with the wave behind it. Either try white text or black text on a white background. White backgrounds draw the eye to ads better. Hope this helps.

[ZMacintosh]

keeping it simple is the way to go. Try not to incorporate the logo as part of the word or text.
Use simpler, modern fonts that dont have too much to look at and are easily noticeable and readable.

I spent all of 5 minutes creating a mock up. in no way am i a designer but this may be a new direction to take inspiration from



something that can be easily rendered onto business cards, handout flyers, etc is the best way to go, you dont want to have to print an all black image with a goofy spectrum.
if you want a spectrum make sure it looks good on white. but you dont want to send too many messages with the logo.
Something to the point and easily for people to say 'Oh, okay i get that' or 'Yeah, that looks interesting, let me find out more'.

Less is more, and leads to more. you dont want to put all your eggs in one basket as they say. let the logo identify a solution for the business and let your business do all the work.

its tough with design and branding, but once you get a feel for it, youll understand it more.