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Old Jan 11, 2013, 09:41 AM   #1
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Reuters Pulls Story on Phil Schiller's iPhone Comments Following 'Substantial Changes' to Source Article [Updated]




Yesterday, a report from the Shanghai Evening News including comments made by Apple marketing chief Phil Schiller about Apple's refusal to build "cheap" devices was widely re-reported throughout both the Apple-focused rumor scene and in mainstream media.

Schiller's comments were viewed by some as a direct rebuttal to recent rumors from The Wall Street Journal and Bloomberg that Apple is working on a less expensive iPhone for launch as soon as later this year, although he actually appeared to simply be noting that any product Apple releases would not sacrifice quality in order to grab market share at lower price points.

Reuters has now issued a brief statement retracting its re-reporting of the Shanghai Evening News piece, citing "substantial changes" to the source article. Reuters will not be publishing an amended version of its story.

It is unclear exactly what changes Reuters is referring to, as the online version [Google translation] of the Shanghai Evening News piece appears to be essentially the same as when it was first covered by English-language media.

Still, the retraction by Reuters casts significant uncertainty on the original report and raises questions about whether Schiller's comments were mistranslated or misinterpreted.

Update 12:30 PM: Reuters has now published an explanation for its retraction, citing the changes made to the original Shanghai Evening News article.
Quote:
[I]n a new version of the story published after the original, the Shanghai Evening News removed all references to cheaper smartphones, except for a mention of a "cheaper, low-end product." It also amended its original headline from "Apple will not push a cheaper smartphone for the sake of market share," to "Apple wants to provide the best products, will not blindly pursue market share."

Apple confirmed the interview had taken place and that it had contacted the Chinese newspaper about amending its original article, but had no further comment and declined to provide a transcript of the interview.
Article Link: Reuters Pulls Story on Phil Schiller's iPhone Comments Following 'Substantial Changes' to Source Article [Updated]
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Old Jan 11, 2013, 09:44 AM   #2
Eadfrith
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You're using google translate to verify the story?
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Old Jan 11, 2013, 09:51 AM   #3
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Originally Posted by Eadfrith View Post
You're using google translate to verify the story?
I know. should have used BabelFish.
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Old Jan 11, 2013, 09:59 AM   #4
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Quote:
Originally Posted by Eadfrith View Post
You're using google translate to verify the story?
No, our original article used a partial human translation provided by The Next Web. We're simply including a Google translation link so that readers can look for themselves and get a general idea of the piece if they're so inclined.

We simply don't see that anything much has changed since the original version of the article was published...a couple of minor additions and tweaks, but the basic text and Schiller's comments seem to be the same.
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Old Jan 11, 2013, 09:52 AM   #5
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Interesting that they are choosing not to reprint the article with the "changes." Surely Schiller/Apple didn't reach out to anyone on this?
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Old Jan 11, 2013, 09:56 AM   #6
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press charges -or- charge presses
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Old Jan 11, 2013, 09:58 AM   #7
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Why are people still talking about this?

No plastic. No more market share. That's it!
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Old Jan 11, 2013, 04:00 PM   #8
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Why are people still talking about this?

No plastic. No more market share. That's it!
Let's just hope he was NOT mistranslated - Apple should continue building the best devices and NOTHING else.

As far as Apple is concerned, the definition of a product through price is the fastest way to hell and, if true, further confirmation that the perfectionist paradigms previously set by SJ are in the dustbin of history - let's just hope that Phil has really meant it.
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Old Jan 11, 2013, 09:58 AM   #9
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The original quotes seemed very heavy on the profit margains, not product quality.
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Old Jan 11, 2013, 09:59 AM   #10
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I want to know what Digitimes has to say about this...
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Old Jan 11, 2013, 09:59 AM   #11
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They got Schiller'd
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Old Jan 11, 2013, 10:00 AM   #12
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Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
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Old Jan 11, 2013, 10:02 AM   #13
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Apple got angry as it seems.
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Old Jan 11, 2013, 10:07 AM   #14
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This is why I laugh when I read quotes from "old media" journalists at established news organizations whining that bloggers and online news isn't true journalism. I can't tell the difference. In both instances it seems to be publish first, fact check later. Simple case of pot calling kettle black.
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Old Jan 11, 2013, 10:07 AM   #15
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Originally Posted by paulold View Post
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
Did they lower the price by not using a "retina display"? The next generation may have it but I would bet a lot of money that the price will not go up. That is not an example of Apple making a "cheaper product" in order to lower the price.

In fact the iPad mini could have been made more cheaply by simply making a smaller version of the iPad2, but they spent money designing an all new device that is just based on the iPad (when they could have just shrunk it and saved money on R&D)
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Old Jan 11, 2013, 10:10 AM   #16
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To me this confirms it

A lower cost version of the iPhone is coming.

Probably now 'lower end market', more like 'mid range'
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Old Jan 11, 2013, 10:15 AM   #17
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Quote:
Originally Posted by paulold View Post
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
Yes and no. The margins are still pretty high, and the build quality is definitely up to snuff. I think the black iPad Mini I have is more durable and less susceptible to scratching than the white iPhone 5.

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Quote:
Originally Posted by Tiger8 View Post
A lower cost version of the iPhone is coming.

Probably now 'lower end market', more like 'mid range'
Perhaps. I don't see Apple putting out a cheap piece of plastic. However, a 3.5" mid-range version might help in markets where there aren't subsidies. Two possibilities are a 4S shell with iPhone5 internals, or perhaps even a 4" version with 4S internals and a 5 shell to reduce costs.
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Old Jan 11, 2013, 10:15 AM   #18
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those type of web news are bunch of fat, lying...lazy azz, not doing their homework.
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Old Jan 11, 2013, 10:19 AM   #19
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Originally Posted by paulold View Post
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
No. It was a functional issue. A retina display would have required a larger battery making it heavier and thicker thus violating the concept of "mini". The draw of the Mini for me at least is in no small part due to its thinness and light weight.
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Old Jan 11, 2013, 10:25 AM   #20
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Does anyone have an educated guess - would liquid metal be a cheaper manufacture process than say, the current iPhone 5 (milled aluminum) or even the glass front/back of the iP4/4s?

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No. It was a functional issue. A retina display would have required a larger battery making it heavier and thicker thus violating the concept of "mini". The draw of the Mini for me at least is in no small part due to its thinness and light weight.
No to mention, yields on retina displays. Apple's suppliers have only recently caught up with demands.

btw, hello from across the Bay. :-)
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Old Jan 11, 2013, 10:40 AM   #21
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Quote:
Originally Posted by paulold View Post
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
I thought releasing mini without retina was so the tablet could be thin and light with great battery life.
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Old Jan 11, 2013, 10:43 AM   #22
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No Surprise

Somehow, there always seems to be some juicy Apple rumor the week of CES.

Funny that.
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Old Jan 11, 2013, 11:02 AM   #23
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Originally Posted by paulold View Post
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
Yes, but only if the Mini were actually sold at a lower price point. Selling it at $329 when your competitors have comparable products at $199 means that Apple is sacrificing quality at higher price points. That is a bad combination.
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Old Jan 11, 2013, 11:31 AM   #24
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Originally Posted by AZREOSpecialist View Post
Yes, but only if the Mini were actually sold at a lower price point. Selling it at $329 when your competitors have comparable products at $199 means that Apple is sacrificing quality at higher price points. That is a bad combination.
Have you actually looked at an iPad mini? I have one and it is built really well. Do not take my word for it, read the reviews.

Apple has made a number of products without a retina display even after they introduced it with iPhone 4. The iPad 2 (132 ppi) came out after iPhone 4 (326 ppi), no one complained about sacrificing quality, some just wanted higher resolution as many wanted with the iPad mini (163 ppi) There is a big difference between reduced quality and not including a retina display.
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Old Jan 11, 2013, 11:36 AM   #25
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Originally Posted by AZREOSpecialist View Post
Yes, but only if the Mini were actually sold at a lower price point. Selling it at $329 when your competitors have comparable products at $199 means that Apple is sacrificing quality at higher price points. That is a bad combination.
The mini is far from a scarifice in quality. Its a different device than the full ipad. It has different specs. That's <> sacrifice in quality. I think the build of the mini is better than the full ipad. And I bet the next ipad will move toward the mini design.

Thats as bad as saying the ipod touch is a sacrifice in quality because it doesn't have LTE built in. Or the iphone 5 is a sacrifice in quality because it does not have a 9.7" screen that the ipad has.
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