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Old Jan 23, 2013, 04:37 PM   #1
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Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors




Tim Cook broadly addressed recent rumors that Apple may have cut iPhone 5 orders on weak demand. That particular rumor gained significant attention, resulting in a notable dip in Apple's stock price.

Cook was careful not to address any particular rumor, but warned against trying to interpret single data points, even if they happened to be accurate:
Quote:
Months of rumors about order cuts and so forth, so let me take a moment to comment on these. No comment on any particular rumor.

I suggest its good to question the accuracy of any kind of rumor about build plans. Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.
Cook made the comments during today's Q1 Results conference call.

Article Link: Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors
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Old Jan 23, 2013, 04:39 PM   #2
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Not easy to cover massive orders. Just saying
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Old Jan 23, 2013, 04:40 PM   #3
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Old Jan 23, 2013, 04:47 PM   #4
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Couldn't they get a better picture of the guy? He looks drunk.
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Old Jan 23, 2013, 05:16 PM   #5
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Old Jan 23, 2013, 04:41 PM   #6
applesith
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Analysts buy on rumors of unreal expectations.

WSJ picks up article by analysts with misinformation. Stock drops.

There is no accountability in the media anymore. It's a sham. The media chooses who they want to win regardless of the facts and what is actually happening.
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Old Jan 23, 2013, 04:42 PM   #7
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So Tim is doubling down on security on this one!
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Old Jan 23, 2013, 04:49 PM   #8
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Damage control isn't nearly as cool as insanely great.

Tim needs to get back to his old job interfacing with the UPS logisitics guy
and Apple needs to find somebody with some vision and passion.

Just sayin'.

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Old Jan 23, 2013, 04:51 PM   #9
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In other words... "Analysts are simply out to make a buck and just don't understand or care about understanding real business!!!!!"
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Old Jan 23, 2013, 05:22 PM   #10
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Quote:
Originally Posted by Bubba Satori View Post
Damage control isn't nearly as cool as insanely great.

Tim needs to get back to his old job interfacing with the UPS logisitics guy
and Apple needs to find somebody with some vision and passion.

Just sayin'.

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Pure nostalgia. As likable as Woz is, and as much as he enabled Steve to do all these great things in the early years, and as much passion as he may have, Woz wasn't the visionary part of the equation.
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Old Jan 23, 2013, 04:45 PM   #11
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Quote:
Tim Cook broadly addressed recent rumors that Apple may have cut iPhone 5 orders on weak demand. That particular rumor gained significant attention, resulting in a notable dip in Apple's stock price.
Quote:
Not easy to cover massive orders. Just saying
While I have seen reports on the total number of iPhones sold last quarter, I have yet to see a report of how many were sold of the different iPhones models. If they really want to make that rumor go away, releasing those numbers is all that's needed.

There is, after all, quite a difference between selling an iPhone 4 and selling an iPhone 5 when it comes to profit.

Edit: There were lots of reports in September about how many iPhone 5 were sold. None now.
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Old Jan 23, 2013, 04:47 PM   #12
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So basically he is asking the shareholders to maintain blind faith in the face of disappointing results.

There's no smoke without fire.
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Old Jan 23, 2013, 04:50 PM   #13
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investors ain't buying it, APPL is down 10% in after hours trading. it's going to be ugly tomorrow.
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Old Jan 23, 2013, 04:51 PM   #14
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investors ain't buying it, APPL is down 10% in after hours trading. it's going to be ugly tomorrow.
What does APPL have to do with this?
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Old Jan 23, 2013, 04:52 PM   #15
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Months of rumors about order cuts and so forth, so let me take a moment to comment on these. No comment on any particular rumor.
Uh oh, Tim said "order cuts." They must be cutting orders again!!! Apple is doooomed!!!!!
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Old Jan 23, 2013, 04:52 PM   #16
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Originally Posted by neiltc13 View Post
So basically he is asking the shareholders to maintain blind faith in the face of disappointing results.

There's no smoke without fire.
Disappointing results? Did you actually see the numbers or are you simply basing this statement off of some stock analyst's prediction?
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Old Jan 23, 2013, 04:53 PM   #17
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AAPL is down in after-hours trading due to "disappointing" earnings data. But it was higher than expected, as I've read... ???
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Old Jan 23, 2013, 05:00 PM   #18
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Quote:
Originally Posted by AaronEdwards View Post

While I have seen reports on the total number of iPhones sold last quarter, I have yet to see a report of how many were sold of the different iPhones models. If they really want to make that rumor go away, releasing those numbers is all that's needed.

There is, after all, quite a difference between selling an iPhone 4 and selling an iPhone 5 when it comes to profit.

Edit: There were lots of reports in September about how many iPhone 5 were sold. None now.
The last number I saw estimated that the iPhone 5 is 68% of iPhone sales... with the iPhone 4S and 4 at 32%

That's a huge drop in the percentage from a year ago... where the then-current iPhone 4S was 90% of sales... with the iPhone 4 and 3GS at 10%

Yeah... they generate less profit selling an iPhone 4. But thinking about it optimistically.... a sale is a sale. It's better than some other company getting that sale.

Apple's phones start at $450... which is a relatively high price across the globe. It's actually pretty remarkable that they sell so many phones despite that high starting price.
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Old Jan 23, 2013, 04:52 PM   #19
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Even the more reason to speculate now. Talk about fueling the fire.
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Old Jan 23, 2013, 09:52 PM   #20
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bottom line: why are we concern about apple's business? that's their business...
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Old Jan 23, 2013, 10:50 PM   #21
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Originally Posted by koban4max View Post
bottom line: why are we concern about apple's business? that's their business...
Good question!

There was a day we had to be concerned, because the fear was there'd be no Apple, and with no Apple it would have meant we all had to use Windows. Those days are long gone.
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Old Jan 23, 2013, 10:58 PM   #22
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Good question!

There was a day we had to be concerned, because the fear was there'd be no Apple, and with no Apple it would have meant we all had to use Windows. Those days are long gone.
if there is no more apple...then there is no more apple. Apple don't need knights of the shinny armors. They need peasants to pay up for some iconic trophies. ahem....
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Old Jan 24, 2013, 10:32 AM   #23
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Apple is more than just Tim Cook.

I like to think of Apple like I think of Rolls Royce. Apple are world class, Steve made them world class. Steve was Apple.

In my opinion, Tim Cook's still finding his feet. Just consider the responsibility that lies on this man's shoulders.

Tim's press release here does indeed read like a 'warning' The language is unlike we're used to hearing come out of Apple.
Quote:
There is an inordinate long list of things that can make any single data point not a great proxy for what is going on
This news about supply changes
Quote:
Yields can vary, supplier performance can vary
It's just unlike Apple. It's clear Tim's under immense pressure.
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Old Jan 25, 2013, 07:04 AM   #24
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Off Topic but

That guy holding the apple in that post above is hilarious!!
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