Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jan 27, 2013, 07:56 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Staples Appears Set to Begin Selling Apple Products in U.S.




Last week, MacRumors received word that office supply retailer Staples would soon begin offering Apple products for sale. While the company has offered Apple products in international markets for some time, it had long been unsuccessful in striking a deal for the U.S. market.

We were unable to confirm the claim at the time, but 9to5Mac now reports that Apple products have begun appearing on the Staples website in the United States as part of an Apple Mock Up section. The section includes a number of products, including the Apple TV (listed at a remarkably low price of $49.99) and iPad Smart Covers, all marked with "Test" in the item description.

While the products listed on the test pages are limited to accessories with the exception of the Apple TV, our original source had claimed that Apple's full lineup of Macs, iPads, and at least the iPhone 5 would be coming to Staples in the United States. No specific timeframe for an official launch of Apple's products at Staples beyond "in the coming months" has been shared.

Article Link: Staples Appears Set to Begin Selling Apple Products in U.S.
MacRumors is offline   0 Reply With Quote
Old Jan 27, 2013, 07:59 AM   #2
KieranDotW
macrumors 6502a
 
Join Date: Apr 2012
Location: California
Strange, Staples Canada's been selling iPads, iPods, and Macs for at least a couple years.
KieranDotW is offline   1 Reply With Quote
Old Jan 27, 2013, 08:00 AM   #3
Eduardo1971
macrumors 65816
 
Eduardo1971's Avatar
 
Join Date: Jun 2006
Location: Lost Angeles, Ca. usa
I' m sure that $49 on the site is surely also be a 'test'. I can not imagine Staples selling this at a loss.
Eduardo1971 is offline   1 Reply With Quote
Old Jan 27, 2013, 08:04 AM   #4
Glassed Silver
macrumors 6502a
 
Glassed Silver's Avatar
 
Join Date: Mar 2007
Location: Kassel, Germany
aTV for 50 bucks would be quite a deal to be honest...

Glassed Silver:mac
__________________
Discuss this
Last login: Sat May 5 22:52:51 on ttys000
Society-System:~ dumbnut$ rm -rf ~/Library/mind.db ~/Library/Frameworks/tolerance ~/Library/Frameworks/commonsense ~/integrity ~/individuality
Glassed Silver is offline   1 Reply With Quote
Old Jan 27, 2013, 08:04 AM   #5
maflynn
Moderator
 
maflynn's Avatar
 
Join Date: May 2009
Location: Boston
They seem to be moving into the consumer electronic arena lately so it makes sense.
__________________
~Mike Flynn
maflynn is offline   0 Reply With Quote
Old Jan 27, 2013, 08:06 AM   #6
chakdey
macrumors member
 
Join Date: Aug 2008
It shows its out of stock
chakdey is offline   1 Reply With Quote
Old Jan 27, 2013, 08:12 AM   #7
jouster
macrumors 65816
 
Join Date: Jan 2002
Location: Connecticut
It sells the Surface too.
jouster is offline   0 Reply With Quote
Old Jan 27, 2013, 08:36 AM   #8
DudeDad
macrumors 6502
 
Join Date: Jul 2009
Quote:
Originally Posted by jouster View Post
It sells the Surface too.
Actually, it carries the Surface. Not sure they are selling any....
DudeDad is offline   19 Reply With Quote
Old Jan 27, 2013, 08:37 AM   #9
cowpaintings
macrumors member
 
Join Date: Jun 2007
A lot of people forget, but Staples once sold Mac computers during the John Scully years and it was a mess. The salesmen had no idea what to do with them, and they were often put in a corner away from the other computers. Same with Sears. My first mac (power pc 6400) was purchased at staples.
cowpaintings is offline   2 Reply With Quote
Old Jan 27, 2013, 09:34 AM   #10
maxosx
macrumors 68020
 
Join Date: Dec 2012
Location: Southern California
Quote:
Originally Posted by jouster View Post
It sells the Surface too.
They do a great job selling the Nexus 7 & 10.

Having an excellent relationship with Google they always have a complete line in stock.
maxosx is offline   1 Reply With Quote
Old Jan 27, 2013, 08:46 PM   #11
Wicked1
macrumors 68040
 
Wicked1's Avatar
 
Join Date: Apr 2009
Location: New Jersey
Quote:
Originally Posted by maflynn View Post
They seem to be moving into the consumer electronic arena lately so it makes sense.
I think Apple sees what all the other PC MFG's like HP, Toshiba, Samsung, SONY all have been doing and they see an opportunity to get more exposure.

My thought is if all there products are all over the place, it may give them a few million more sales per year, because let's face it, sometimes Apple stores are a little hard to deal with because they are so crowded. As long as their prices stay competitive, they should do very well over time.
__________________
iPhone 5 16GB White
2012 MacBook Pro 13" 2.5/4GB/240GB SSD
Wicked1 is offline   0 Reply With Quote
Old Jan 27, 2013, 09:59 PM   #12
apple_iBoy
macrumors 6502
 
Join Date: Oct 2003
Location: Philadelphia, PA
I have a pretty low customer experience at this store.

The first time I walked into a staples was probably 15 years go when they built one near my hometown. What I remember is having to wait for chatty sales guys to finish a conversation amongst themselves so one of them could unlock a cabinet to get the printer cartridge I needed. Quite a few sales people on the floor, but all either talking amongst themselves or brisking walking without making eye contact with customers. No normal registers open, so you had to checkout at the customer service desk behind several people who wanted to make returns of open products with problems.

Strangely enough, almost every visit I've made to any Staples since that time has followed a similar pattern. It's almost like the stores are designed to be run that way.
apple_iBoy is online now   0 Reply With Quote
Old Jan 27, 2013, 08:51 AM   #13
Squilly
macrumors 68020
 
Squilly's Avatar
 
Join Date: Nov 2012
Location: PA
I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.
Squilly is offline   0 Reply With Quote
Old Jan 27, 2013, 09:18 AM   #14
Chuck-Norris
Banned
 
Join Date: Sep 2012
staples been selling aple stuff in canada for a while now, nothing new here LOL
Chuck-Norris is offline   1 Reply With Quote
Old Jan 27, 2013, 09:29 AM   #15
barkomatic
macrumors 68040
 
Join Date: Aug 2008
Location: Manhattan
Quote:
Originally Posted by Chuck-Norris View Post
staples been selling aple stuff in canada for a while now, nothing new here LOL
As the article states, U.S. Staples stores have not carried Apple products up to this point--so it is new. Though not terribly exciting.
barkomatic is offline   3 Reply With Quote
Old Jan 27, 2013, 10:43 AM   #16
GenesisST
macrumors 65816
 
GenesisST's Avatar
 
Join Date: Jan 2006
Location: Where I live
Quote:
Originally Posted by Chuck-Norris View Post
staples been selling aple stuff in canada for a while now, nothing new here LOL
Shhhh, don't tell anyone... We might stop getting things first (for once!)... :-D

Not that this is actually exciting... But it is convenient, as Staples is closer to the Apple Store or Best Best or Future Shop for me.
__________________
Kenmore microwave, Frigidaire oven, Fisher & Paykel fridge, LG washer & Dryer and Crane toilet
GenesisST is offline   0 Reply With Quote
Old Jan 27, 2013, 10:09 AM   #17
DudeDad
macrumors 6502
 
Join Date: Jul 2009
Quote:
Originally Posted by Squilly View Post
I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.
Something in any store is the least profitable....having electronics brings in customers, and in a store like Staples, once you are there, you find other things you didn't know you needed...it's a good move IMO...
DudeDad is offline   2 Reply With Quote
Old Jan 27, 2013, 10:26 AM   #18
rdowns
macrumors Penryn
 
rdowns's Avatar
 
Join Date: Jul 2003
Quote:
Originally Posted by Squilly View Post
I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.
They need them as loss leaders and to drive traffic. When was the last time your friends said, hey, let's go check out the cool manilla folders at Staples?
rdowns is offline   3 Reply With Quote
Old Jan 27, 2013, 03:34 PM   #19
alexwlchan
macrumors newbie
 
Join Date: May 2012
Quote:
Originally Posted by rdowns View Post
They need them as loss leaders and to drive traffic. When was the last time your friends said, hey, let's go check out the cool manilla folders at Staples?
Umů I may have said this once or twice, and followed it up with a trip to Staples to actually buy said folders. In pretty colours!

I might be a bit weird though. :P Your point still stands.
alexwlchan is offline   0 Reply With Quote
Old Jan 27, 2013, 04:30 PM   #20
G51989
In Time-Out
 
Join Date: Feb 2012
Location: NYC NY/Pittsburgh PA
Quote:
Originally Posted by rdowns View Post
They need them as loss leaders and to drive traffic. When was the last time your friends said, hey, let's go check out the cool manilla folders at Staples?
Staples is a store that mostly focuses on tools, not toys.

The only reason they even sell popular electronics is to bring you into the store, and then when you walk around, you realize " I could use a new chair....thats a nice desk....you know I'm almost out of printer paper.... ", get you in the door, then you buy the high profit items, its happened to me before when I go into a staples, which is good, because if I didn't I wouldn't have got this badass deal for the solid oak desk that I'm typing this on.
G51989 is offline   0 Reply With Quote
Old Jan 27, 2013, 04:42 PM   #21
rdowns
macrumors Penryn
 
rdowns's Avatar
 
Join Date: Jul 2003
Quote:
Originally Posted by G51989 View Post
Staples is a store that mostly focuses on tools, not toys.

The only reason they even sell popular electronics is to bring you into the store, and then when you walk around, you realize " I could use a new chair....thats a nice desk....you know I'm almost out of printer paper.... ", get you in the door, then you buy the high profit items, its happened to me before when I go into a staples, which is good, because if I didn't I wouldn't have got this badass deal for the solid oak desk that I'm typing this on.

Is that how they do it?
rdowns is offline   1 Reply With Quote
Old Jan 27, 2013, 04:55 PM   #22
G51989
In Time-Out
 
Join Date: Feb 2012
Location: NYC NY/Pittsburgh PA
Quote:
Originally Posted by rdowns View Post
Is that how they do it?
Well yeah, computers, cameras, ipads, ect, are very low profit items. But, office chairs, desks, paper, staples LOLZ, staplers, and office supplies are very high profit items.
G51989 is offline   0 Reply With Quote
Old Jan 27, 2013, 05:01 PM   #23
hipnetic
macrumors 6502a
 
Join Date: Oct 2010
Bring it on, I say. Near me (about 10 mins) I've got a Staples, a Best Buy, and a Walmart. The closest Apple store is about 30 mins. The Staples sells laptops and various tablet devices, but no Apple products. Welcome to the year 2013. The company I work for (granted, a small independently owned company) has probably a good 50% of the people using MacBooks. But I know that's becoming a bigger and bigger trend even among mid-sized companies. If Staples wants to be considered relevant for computer sales, the lack of Apple products makes them look silly.

----------

Oh, BTW...this $50 Apple TV price is most likely a fake price set up for test purposes, but there was actually a thread on slickdeals.net where several people printed it out and got Best Buy to price match. Oh boy...talk about speeding up Best Buy's already imminent demise.
hipnetic is offline   0 Reply With Quote
Old Jan 28, 2013, 06:11 AM   #24
unplugme71
macrumors 65816
 
Join Date: May 2011
Quote:
Originally Posted by Squilly View Post
I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.
Desktops and laptops are usually sold at a loss ($50) while on sale, and at cost when not on sale. This is why when you walk into Staples they try to sell you on accessories for your computer or software like MS Office. For them to break even or profit on a computer sale, they need to sell about $250-$300 in accessories and software or warranty. This is why some managers will step in on a computer sale to make it difficult to buy. Now Staples has changed their policy where they don't push all the accessories as hard because customers were giving 1-2 feedback scores.

Printers were marked up moderately, although most people will at least buy an extra toner cartridge or case of paper to help with being profitable.

If we ran the reports at end of day, we could see how good or bad we did on computer/printer profits by running a report and seeing what additional items were on the receipts when such device was purchased.
unplugme71 is offline   1 Reply With Quote
Old Jan 28, 2013, 08:24 AM   #25
c1phers
macrumors member
 
Join Date: Oct 2011
Wonder if stackable coupons will work for Apple products.
c1phers is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Staples May Begin Selling iPads and iPods on its Website Starting Next Month MacRumors MacRumors.com News Discussion 38 Sep 29, 2013 03:11 PM
U.S. Cellular to Begin Offering Apple Products Later This Year MacRumors MacRumors.com News Discussion 26 Sep 12, 2013 11:28 AM
Staples Executives Confirm Stores Will Begin Selling Apple Products in U.S. MacRumors MacRumors.com News Discussion 51 Jul 10, 2013 02:21 AM
Staples Begins Selling Apple Accessories in U.S. Online Store MacRumors MacRumors.com News Discussion 42 Feb 27, 2013 08:45 AM
T-Mobile USA to Begin Selling Apple Products in 2013 MacRumors MacRumors.com News Discussion 129 Dec 7, 2012 12:13 PM

Forum Jump

All times are GMT -5. The time now is 10:03 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC