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Old Jan 30, 2013, 08:09 AM   #1
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Apple Drops Out of Top 20 Most Trusted Companies for Privacy




Apple has dropped out of the Top 20 list in world's largest survey of consumer trust. Apple's 21st ranking in the Ponemon Institute's Most Trusted Companies for Privacy Study is its lowest ranking in three years. The survey asks consumers to name and rate organizations they believe are most committed to protecting the privacy of their personal information.

Apple fell from 8th place in 2009 to 12th in 2010, 14th in 2011 and 21st in 2012.*Apple was not the only major company to find itself having been knocked out of a top-20 place, being joined by both Google and Facebook.

The Ponemon Institute is careful to point out that the survey reflects consumer perceptions of privacy, rather than actual privacy practices. Apple Insider notes that Apple has tightened its privacy controls in a number of ways following revelations that the Path app was uploading users' address books without permission. Apple now requires apps to obtain explicit permission from users before contact information can be accessed. Apps also seek permission before using accessing location data.

Both Apple's App Store and Google's Android Market were criticised by the FTC in December for failing to disclose to parents ways in which data might be shared from children's apps.

Article Link: Apple Drops Out of Top 20 Most Trusted Companies for Privacy
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Old Jan 30, 2013, 08:14 AM   #2
turtlez
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oh shiiii better stop using my MAC! Someone might find out my first name then all hell is gonna break loose! I hope my neighbour who I dislike doesn't give away my address, phone number, DOB, visual description, likes/dislikes, biography, photos of my home, rock samples from my driveway!!!

You can start to see how Apple finding out that I visited Facebook, macrumors etc doesn't really matter if you take a step back and think like someone with intelligence. After all they are using the meaningless info to make our lives better so stop whining.

PS. Apple knows my first and last name as well as my address, phone number, credit card number etc because I ordered my mac online. So yeh.
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Old Jan 30, 2013, 09:23 AM   #3
ConsiderPhlebas
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Originally Posted by turtlez View Post
oh shiiii better stop using my MAC! Someone might find out my first name then all hell is gonna break loose! I hope my neighbour who I dislike doesn't give away my address, phone number, DOB, visual description, likes/dislikes, biography, photos of my home, rock samples from my driveway!!!

You can start to see how Apple finding out that I visited Facebook, macrumors etc doesn't really matter if you take a step back and think like someone with intelligence. After all they are using the meaningless info to make our lives better so stop whining.

PS. Apple knows my first and last name as well as my address, phone number, credit card number etc because I ordered my mac online. So yeh.
Its not the fact that Apple has this information, it's who the hell else they give or sell it to.
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Old Jan 30, 2013, 09:27 AM   #4
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Its not the fact that Apple has this information, it's who the hell else they give or sell it to.

Apple Cloud privacy is not an issue anymore, at least for government:

http://www.dailymail.co.uk/news/arti...=feeds-newsxml
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Old Jan 30, 2013, 08:31 AM   #5
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Anyone else first thought that institute's name was Pokemon?
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Old Jan 30, 2013, 08:33 AM   #6
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Anyone else first thought that institute's name was Pokemon?
Gotta Protect Them All!
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Old Jan 30, 2013, 08:34 AM   #7
toille4
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Anyone else first thought that institute's name was Pokemon?
This was the first thing I read too! Haha
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Old Jan 30, 2013, 08:38 AM   #8
HelveticaRoman
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If you want privacy, be private.
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Old Jan 30, 2013, 10:51 AM   #9
Macrolido
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Originally Posted by apfeljonas View Post
Anyone else first thought that institute's name was Pokemon?
I thougth it too.
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Old Jan 30, 2013, 08:38 AM   #10
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Google - a company who covertly gives away your information to anyone who's willing to pay them.
Google doesn't give away or sell any information

Last edited by Oletros; Jan 30, 2013 at 08:44 AM.
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Old Jan 30, 2013, 08:43 AM   #11
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Google doesn't give away any information
True, they charge for the information .
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Old Jan 30, 2013, 08:48 AM   #12
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And yet another thread will devolve into Apple vs Google.

I expect we'll see the quote that if you're not paying for a service, you're the product.

Google sells your personal information.

Google tracks everything you do without your permission

Google is evil

Apple doesn't sell your information

Android is riddled with ads

and so on...

Why people want to get bent out of shape because of this report is astounding.

Has anyone actually READ the report by the way? You know - instead of just reading the article on this site?

p.s. it must REALLY burn some people's butts that Microsoft is on the list...
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Old Jan 30, 2013, 11:36 AM   #13
Laird Knox
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And yet another thread will devolve into Apple vs Google.

[blah blah blah]

Why people want to get bent out of shape because of this report is astounding.
Just you. You have failed in your attempts to incite a rebellion.
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Old Jan 30, 2013, 11:40 AM   #14
samcraig
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Just you. You have failed in your attempts to incite a rebellion.
Wrong. Completely. Just look at this thread. I think it's hilarious actually. People are so bent out of shape because Apple isn't on this list. And rather than just say " so what" - they are trying to marginalize the research, say "but but google...but but facebook..."

Nonsense.
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Old Jan 30, 2013, 08:47 AM   #15
Tech198
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Google is an advertiser ........ that info is profitable ......

Most break privacy down in all sorts ........ one person may say "I don't want Google to know where i go go online", while others just say "i don't give out CC details to Google."

How do you think Google makes money ? This is why all their stuff (web dev tracking etc.. is free)
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Old Jan 30, 2013, 08:45 AM   #16
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Is the Ponemon Institute a widely respected/trusted institute? I've never head d them before.
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Old Jan 30, 2013, 08:55 AM   #17
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Originally Posted by Rogifan View Post
Is the Ponemon Institute a widely respected/trusted institute? I've never head d them before.
Everyones heard of Ponemon ;-)

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Last edited by MacRumorUser; Jan 30, 2013 at 09:02 AM.
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Old Jan 30, 2013, 09:34 AM   #18
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Lets see who IS on the "good" list

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Is the Ponemon Institute a widely respected/trusted institute? I've never head d them before.
from the report "...American Express (AMEX) continues to reign as the most trusted company for privacy among 217 organizations rated in our most trusted companies list....."

Are you kidding me. Amex? The credit card company that became a bank to scam money from the government "bank" bailout? The one that has records of every purchase I've made in the last 5 years?

Yikes. If AMEX is the "most trusted" then all is lost
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Old Jan 30, 2013, 09:01 AM   #19
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So stupid. I don't know why people fear anonymous data collection when it's used for targeted marketing. I'd rather see ads and content relevant to my interests and activities than generic crap like when I watch TV commercials. Amazon does this quite well.
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Old Jan 30, 2013, 10:58 AM   #20
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So stupid. I don't know why people fear anonymous data collection when it's used for targeted marketing. I'd rather see ads and content relevant to my interests and activities than generic crap like when I watch TV commercials. Amazon does this quite well.
A lot of people have different priorities than you.

Personally, I don't need targeted advertising to tell me what I want. I'm perfectly capable of deciding that for myself. When I want something I can search for it, and don't need it appearing on every website and email I see. Knowing that most or all of my information (even anonymous information) is kept private (or as close as possible) is well worth the small inconvenience of searching directly for what I already know I want.
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Old Jan 30, 2013, 11:24 AM   #21
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A lot of people have different priorities than you.

Personally, I don't need targeted advertising to tell me what I want. I'm perfectly capable of deciding that for myself. When I want something I can search for it, and don't need it appearing on every website and email I see. Knowing that most or all of my information (even anonymous information) is kept private (or as close as possible) is well worth the small inconvenience of searching directly for what I already know I want.
I know what I want to and would rather see ads relevant to things I like. You like irrelevant ads for stuff you don't have any interest in?

You information is anonymous and kept private within the companies who re-target you. If you do searches in Google, you are going to get ads on websites via AdWords (text and display) relevant to what you search on Google. You don't really have a choice to avoid re-targeting unless you are constantly going in and out of incognito-type windows and never signing into anything.
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Old Jan 30, 2013, 01:14 PM   #22
notjustjay
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Originally Posted by HMI View Post
Personally, I don't need targeted advertising to tell me what I want. I'm perfectly capable of deciding that for myself. When I want something I can search for it, and don't need it appearing on every website and email I see. Knowing that most or all of my information (even anonymous information) is kept private (or as close as possible) is well worth the small inconvenience of searching directly for what I already know I want.
Ultimately it's not about what you or I want, though. These big companies are marketing their services to other big companies. Whether or not you prefer to see targeted ads as compared to a completely random selection is one thing, but the companies that are funding the pockets of Google and Facebook are the ones interested in having their ads targeted toward people who they think are more inclined to respond to them.

For example, on Facebook, I run a page for a charity I volunteer with. Facebook is already starting to target ME with opportunities to spam other people. "For just $5, we can promote this post or status update! It will be sent out to your page fans and to all their friends who show similar interests."

Nowhere in my "regular user" Facebook settings is there an option to allow or disallow this from showing up on my feed.
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Old Jan 30, 2013, 09:05 AM   #23
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When has Facebook ever been known for privacy? How else do you think they make their money?
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Old Jan 30, 2013, 09:18 AM   #24
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If Facebook or Google were on that list is means nothing anyways
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Old Jan 30, 2013, 09:19 AM   #25
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If Facebook or Google were on that list is means nothing anyways
They aren't.

Are people looking at the actual PDF - or just chiming in?
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