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Old Jan 30, 2013, 12:05 PM   #1
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RIM Launches Next-Generation BlackBerry Z10, Announces Corporate Rebranding




Research in Motion today announced its next-generation smartphone, the Z10. RIM also announced a corporate rebranding, officially changing the name of the company to BlackBerry.

All four U.S. carriers are expected to carry the Z10, shipping in March and starting at $199 with a two-year contract. Walt Mossberg, reviewing the Z10 for the Wall Street Journal, notes that a physical keyboard-equipped Q10 model is due in April as well. He notes that in "moderate to heavy use", the battery didn't last as long as a charge on an iPhone 5 in similar usage, but he did have some praise for the device.

BlackBerry has always leaned heavily on its physical keyboard, and, according to Mossberg, the virtual keyboard on the Z10 shines as well:
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The Z10 keyboard is the best and fastest out-of-the-box virtual keyboard I've used. Master BlackBerry thumb typists might not find it as fast as the traditional physical keyboard, but, for a one-finger typist like me, it was faster and more accurate than either the native keyboards on the iPhone or Android. This is partly because it features predictive typing. It displays words that are likely to come next right above the rows of letters, and lets you flick these words upward into the text you're composing. It learns what mistakes you typically make in hitting letters, and adjusts. And it learns words and abbreviations you frequently use, even proper names.
The company promises 70,000 apps at launch, including staples like Facebook, Twitter, Angry Birds, MLB, and more. Many notable apps are missing however, including Pandora, Spotify and Netflix.

The Z10 comes with a 4.2" 1280x768 display, giving it a higher pixel density than the iPhone 5; an 8 megapixel rear camera; 16GB capacity only, but includes a card slot for storage upgrades; available in white or black; a removable battery; and LTE support, though Mossberg got extremely poor data speeds on AT&T and RIM couldn't explain why.

Article Link: RIM Launches Next-Generation BlackBerry Z10, Announces Corporate Rebranding
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Old Jan 30, 2013, 12:06 PM   #2
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Too little too late RIM
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Old Jan 30, 2013, 12:07 PM   #3
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Awesome. Glad they are making a comeback. The more competition, the BETTER our iOS devices.
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Old Jan 30, 2013, 12:09 PM   #4
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So no more Rim Jobs???!! (SFW - goes to Boy Genius Reports)
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Old Jan 30, 2013, 02:14 PM   #5
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So no more Rim Jobs???!! (SFW - goes to Boy Genius Reports)
That made me chuckle.

A lot.
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Old Jan 30, 2013, 12:09 PM   #6
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That "double persona" feature is a nice one. I was imagining that on an iPhone for years now.

Overall, it will be us the consumer will benefit on this! Awesome!
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Old Jan 30, 2013, 12:10 PM   #7
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I actually want one to play with. always open to trying new/reinvented platforms. Glad its coming out tomorrow in the UK.
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Old Jan 30, 2013, 12:10 PM   #8
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This doesn't look that bad, but way too late. RIM, err I mean Blackberry, are pretty much out of the game at this point.

I hope they can keep it up.
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Old Jan 30, 2013, 12:11 PM   #9
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Looks fantastic and has some real innovative features it seems.
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Old Jan 30, 2013, 12:14 PM   #10
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Ahh, 4.2" screen - exactly what would have been better on the iPhone 5, the ideal size for modern use, especially with 3:2 ratio so you can actually read web pages vertically without zooming in. 16:9 is stupid for a phone - It's a video resolution, my phone isn't primarily used for video even nowadays, it is however used for surfing the web where horizontally the field of view is too small and vertically too narrow. Apple have started to become sheep rather than sticking to their guns.

Just wanted to put that rant out there. I didn't even mention the pissy yellow tinted screen again...
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Old Jan 30, 2013, 12:15 PM   #11
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c'mon guys at least they are trying
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Old Jan 30, 2013, 12:19 PM   #12
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Originally Posted by Jimrod View Post
Ahh, 4.2" screen - exactly what would have been better on the iPhone 5, the ideal size for modern use, especially with 3:2 ratio so you can actually read web pages vertically without zooming in. 16:9 is stupid for a phone - It's a video resolution, my phone isn't primarily used for video even nowadays, it is however used for surfing the web where horizontally the field of view is too small and vertically too narrow. Apple have started to become sheep rather than sticking to their guns.

Just wanted to put that rant out there. I didn't even mention the pissy yellow tinted screen again...
It's not 3:2, close to 16:10
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Old Jan 30, 2013, 02:12 PM   #13
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Originally Posted by Jimrod View Post
Ahh, 4.2" screen - exactly what would have been better on the iPhone 5, the ideal size for modern use, especially with 3:2 ratio so you can actually read web pages vertically without zooming in. 16:9 is stupid for a phone - It's a video resolution, my phone isn't primarily used for video even nowadays, it is however used for surfing the web where horizontally the field of view is too small and vertically too narrow. Apple have started to become sheep rather than sticking to their guns.

Just wanted to put that rant out there. I didn't even mention the pissy yellow tinted screen again...
In your opinion...
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Old Jan 30, 2013, 09:52 PM   #14
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Originally Posted by Jimrod View Post
Ahh, 4.2" screen - exactly what would have been better on the iPhone 5, the ideal size for modern use, especially with 3:2 ratio so you can actually read web pages vertically without zooming in. 16:9 is stupid for a phone - It's a video resolution, my phone isn't primarily used for video even nowadays, it is however used for surfing the web where horizontally the field of view is too small and vertically too narrow. Apple have started to become sheep rather than sticking to their guns.

Just wanted to put that rant out there. I didn't even mention the pissy yellow tinted screen again...
So you're mixing design and manufacturing flaws together as the same thing, and you get 17+ votes? And Apple sticks to their guns more than most companies, I would reckon. Slow, steady, consistent and clean product roll-outs.
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Old Jan 30, 2013, 12:16 PM   #15
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What a name changer!
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Old Jan 30, 2013, 12:27 PM   #16
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Too little too late RIM
Who knows, maybe they can grab the third spot. Windows Phone (ugh) isn't taking the world by storm, so RIM (er, BlackBerry) may actually have a chance here. Thorsten Heinz seems smart enough to have realistic goals, and said that they are shooting for third.
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Old Jan 31, 2013, 02:54 AM   #17
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what a name changer!
ftw
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Old Jan 30, 2013, 12:40 PM   #18
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That "double persona" feature is a nice one. I was imagining that on an iPhone for years now.

Overall, it will be us the consumer will benefit on this! Awesome!
You're right, if the creators of the product don't have any competition nor are they worried about their consumers buying elsewhere, there is absolutely no reason for them to put a lot of effort into improving the product.

On the other hand, keeping up with the status quo is risky too because it leaves little room for innovation. RIM aka BlackBerry took a big risk in waiting so long without putting out anything new, but you can tell that a lot of the features are things that an average consumer said 'hey, I wish my phone did that'.

Now it's time to anxiously wait and see what Apple responds with
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Old Jan 30, 2013, 12:21 PM   #19
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Awesome. Glad they are making a comeback. The more competition, the BETTER our iOS devices.
You don't even get it. What competition? There's not one single "trump card" feature that would make people switch back to Blackberry or force Apple to up their game. In fact all it looks to be is a fusion of iOS, Windows Phone 8 and Android. It's "OKAY" but not exactly a dealmaker.
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Old Jan 30, 2013, 02:23 PM   #20
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You don't even get it. What competition? There's not one single "trump card" feature that would make people switch back to Blackberry or force Apple to up their game. In fact all it looks to be is a fusion of iOS, Windows Phone 8 and Android. It's "OKAY" but not exactly a dealmaker.
True, but for those already on a BlackBerry, like my mother (who's had one since day one), it might be enough to keep her. She loves her iMac and iPad, but has been watching the declined of RIM with dread. I'll be curious to see how the Z/Q10 looks/acts and if these are enough to save BlackBerry as a platform.

While on the one hand, having an iPhone will allow her phone to better fit her "electronic life" since it will integrate better with her iMac and iPad (duh). On the other, she has always loved her BlackBerrys. Especially the keyboard - and always loathed the virtual keyboards of iOS/Android. Including her iPad's keyboard. She has mostly used the original Apple keyboard/dock as her principle data entry medium.

She has discovered a few slide-out keyboard/cases for iPhone, so I'll be interested to see which way she goes with her next phone.
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Old Jan 30, 2013, 02:52 PM   #21
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True, but for those already on a BlackBerry, like my mother (who's had one since day one), it might be enough to keep her. She loves her iMac and iPad, but has been watching the declined of RIM with dread. I'll be curious to see how the Z/Q10 looks/acts and if these are enough to save BlackBerry as a platform.

While on the one hand, having an iPhone will allow her phone to better fit her "electronic life" since it will integrate better with her iMac and iPad (duh). On the other, she has always loved her BlackBerrys. Especially the keyboard - and always loathed the virtual keyboards of iOS/Android. Including her iPad's keyboard. She has mostly used the original Apple keyboard/dock as her principle data entry medium.

She has discovered a few slide-out keyboard/cases for iPhone, so I'll be interested to see which way she goes with her next phone.
I agree. It is all about the physical keys. That market has been nearly entirely abandoned. If Blackberry can get the Q10 out and it is as solid as I suspect it will be, they will have a niche. And a niche in a market the size of smartphones is darn significant. I mean half of Apple's revenue comes from the iPhone and that is based on just 20% of the global smartphone market. If RIM can stop the bleeding and hold 10% of new smartphone sales, that will be huge (and easily justify their current stock price).

My Mom isn't buying any Apps on her hand me down iPhone 4. And she certainly isn't enjoying the virtual keyboard. But will she ever go back to a dumb phone? I doubt it. She might really like the Q10. So there isn't just the current blackberry users to consider. There is potential to increase the user base as the smartphone market increases deeper and deeper into society (and farther from technical folks like us).
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Old Jan 30, 2013, 07:01 PM   #22
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You don't even get it. What competition? There's not one single "trump card" feature that would make people switch back to Blackberry or force Apple to up their game. In fact all it looks to be is a fusion of iOS, Windows Phone 8 and Android. It's "OKAY" but not exactly a dealmaker.
Blackberry is known for having the most secure email encryption.
When you are an IT Manager in a large corporate company, trust me you will want the highest security for your emails as you would be the person to blame if anything is stolen or intercepted.

This is their core market, all the other additions such as good camera, apps and so on is just to compete with current competitors.

They developed a new security protocol that is built on top of Active Sync, so no more complicated BESR Servers.
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Old Jan 30, 2013, 07:17 PM   #23
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Blackberry is known for having the most secure email encryption.
When you are an IT Manager in a large corporate company, trust me you will want the highest security for your emails as you would be the person to blame if anything is stolen or intercepted.

This is their core market, all the other additions such as good camera, apps and so on is just to compete with current competitors.

They developed a new security protocol that is built on top of Active Sync, so no more complicated BESR Servers.
But none of this is necessarily considered "competition" because Apple has never really geared any of their products towards the business market so if BB is able to shoehorn it's way back into the industry the business market would be most of their geared clientele and that's a small market because not every business user is going to want to give up their iPhone or Android just because BB is back. It's not like it's easy as snapping your fingers and you can change phones, most people are on contracts. And with the lack security these days and cameras everywhere you look (and don't look) you truly don't have validation that all of your private information is 100% iron clad secure.
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Old Jan 31, 2013, 12:01 AM   #24
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You don't even get it. What competition? There's not one single "trump card" feature that would make people switch back to Blackberry or force Apple to up their game. In fact all it looks to be is a fusion of iOS, Windows Phone 8 and Android. It's "OKAY" but not exactly a dealmaker.
You might want to read Pogue's NYT review. There are several features that will be "trump cards" for certain users. The predictive typing he describes is certainly quite attractive to me. The only question is how many users will choose this. My guess is that BB10 will be sufficiently popular among financial and legal professionals (and other similar-profile users) to put this in the #3 position behind Android and iPhone within a year. After that, time will tell.
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Old Jan 30, 2013, 12:43 PM   #25
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Awesome. Glad they are making a comeback. The more competition, the BETTER our iOS devices.
except that ios has hardly changed since its first release, and android already holds a bigger share of the smartphone market.
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