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Old Feb 5, 2013, 02:29 PM   #1
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Apple's Public Relations Department Opening Up Under Tim Cook




For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives and loaner units to a few select reporters and columnists, and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company millions of dollars in free marketing with news outlets writing about every bit of information they can find.

These days, according to the Wall Street Journal, Apple's public relations department is a little more proactive. Last week, Apple issued a press release to announce iOS 6.1, a comparatively minor software release.
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At the same time, Apple communications staff have recently sent reporters more favorable third-party reports about the company, including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today. Apple, and indeed virtually all its competitors, send reporters favorable studies from time to time. But the five reports Apple has sent since the start of the year, mostly related to mobile market share, represent more than recent months.
The Journal says the PR efforts "represent a recognition that competition is heating up", according to a WSJ source, with a caveat that it wasn't a big shift in protocol.

Of course, even when Apple PR is more forthcoming, it can still rely on the press to cover every move it makes.

Article Link: Apple's Public Relations Department Opening Up Under Tim Cook
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Old Feb 5, 2013, 02:34 PM   #2
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Of course, even when Apple PR is more forthcoming, it can still rely on the press to cover every move it makes.
Could've fooled me.
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Old Feb 5, 2013, 02:35 PM   #3
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About time. This would be good for the company.
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Old Feb 5, 2013, 02:35 PM   #4
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Old Feb 5, 2013, 02:35 PM   #5
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Another interesting step in the new era at Apple.

Hopefully One that will have a positive impact.
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Old Feb 5, 2013, 02:37 PM   #6
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Old Feb 5, 2013, 02:38 PM   #7
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Old Feb 5, 2013, 02:41 PM   #8
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I don't know.. this guy Cook.. this guy blows.. Double downing on secrecy.. oh wow.. All the moves he makes, looks very very shaky and doubtful..
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Old Feb 5, 2013, 02:47 PM   #9
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I wonder when spending on advertising will follow. Samsung is now spending about 14X what Apple is on advertising, and it is having an effect. You almost literally cannot watch a commercial block anywhere on tv without seeing a Samsung ad.
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Old Feb 5, 2013, 02:49 PM   #10
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I don't know.. this guy Cook.. this guy blows.. Double downing on secrecy.. oh wow.. All the moves he makes, looks very very shaky and doubtful..
I feel the same way about your punctuation.
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Old Feb 5, 2013, 02:54 PM   #11
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Exclamation point on the end of the Jobs Era. The fact Apple needs an entire department to do what one one of many areas Jobs handled solo is telling indeed. Sad day.
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Old Feb 5, 2013, 04:32 PM   #12
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I feel the same way about your punctuation.
Kinda of a childish comeback. Guess that's expected here when someone questions Apple or Mr. Cook's abilities.
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Old Feb 5, 2013, 02:58 PM   #13
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Originally Posted by jvmxtra View Post
I don't know.. this guy Cook.. this guy blows.. Double downing on secrecy.. oh wow.. All the moves he makes, looks very very shaky and doubtful..
What.

Making press releases when you decide to make them doesn't impact secrecy in any way. They make the announcements when the products have been released! The difference is that they may just be more willing to make them now. I can't see how that in any way is a bad thing.

----------

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Exclamation point on the end of the Jobs Era. The fact Apple needs an entire department to do what one one of many areas Jobs handled solo is telling indeed. Sad day.
Jobs wrote all press releases?
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Old Feb 5, 2013, 03:16 PM   #14
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Originally Posted by jvmxtra View Post
I don't know.. this guy Cook.. this guy blows.. Double downing on secrecy.. oh wow.. All the moves he makes, looks very very shaky and doubtful..
Quote:
Originally Posted by Fresh Pie View Post
I feel the same way about your punctuation.
And phraseology
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Old Feb 5, 2013, 03:17 PM   #15
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What.


Jobs wrote all press releases?
Press releases are not the sum of PR. In fact it's a minor bit. It's something to give interns and new hires something to do. Real PR is the stuff of Edward Bernays. He didn't sit around all day and write press releases that no one reads except Advertorial writers. Good PR is changing people's hearts and minds w/o them knowing they've been manipulated. A press release doesn't do that. Sorry.
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Old Feb 5, 2013, 03:15 PM   #16
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I don't know.. this guy Cook.. this guy blows.. Double downing on secrecy.. oh wow.. All the moves he makes, looks very very shaky and doubtful..
Lol, well he could be trying to be sarcastic. Here's a troll face wallpaper anyway.
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Old Feb 5, 2013, 02:38 PM   #17
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"a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today."
Ooh, I love fantasy novels!
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Old Feb 5, 2013, 03:24 PM   #18
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Wow?

Amazing, a post about how PR works? Slow news period?
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Old Feb 5, 2013, 03:51 PM   #19
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Wow.

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Originally Posted by malexandria View Post
Amazing, a post about how PR works? Slow news period?
Amazing, a post about slow news periods? Slow comment period?
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Old Feb 12, 2014, 10:49 AM   #20
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I wonder when investing on marketing will adhere to. New samsung is now investing about 14X what The apple company is on marketing, and it is having an impact. You almost basically cannot observe a professional prevent anywhere on tv without seeing a New samsung ad.
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Old Feb 5, 2013, 03:26 PM   #21
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"...including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today."


So let me get this straight...within 10 months:

1)Apple software (what software?) will be as accepted as MS SQL Server or MS Office or MS Windows.

2)Apple Macs will be as accepted as Windows-based machines in the corporate world (we've been hearing similar stories for 25+ years). Even though there are no business Support contracts by Apple...you know...those corporate contracts about supporting hardware, upgrades, pricing, implementation teams, development teams, escalation/dedicated teams, etc. And where are the hundreds of thousands of Mac/Apple IT people to even do the work at Company X?

3)Apple iPads will be as accepted as MS tablets (you know, the one MS just released a few months ago which has no traction). This would be a true statement, but it's sure not saying much! Why not say that Apple will be as popular as nuns handing out cigarettes to children at bus stops?


Apple has a very, VERY long road to any kind of corporate acceptance. The very basics (regardless of how good a product(s) you think Apple has) are entirely missing from Apple: technical support, roadmapping, open-ness, pricing. Not to mention the fact that Apple has a very my-way-or-the-highway approach.

Apple is consumer-focused...plain and simple. Which is fine. Comparing phones and MP3 players to core hardware/software that RUNS businesses is abdsurd.
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Old Feb 5, 2013, 04:42 PM   #22
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Quote:
Originally Posted by ericinboston View Post
"

2)Apple Macs will be as accepted as Windows-based machines in the corporate world (we've been hearing similar stories for 25+ years).
Macs far outsold Windows just 20 years ago. That's about the time Microsoft screwed Apple in the courtroom to get their Mac GUI because of a poorly written paragraph in the Office for Mac contract. The contract failed to clearly limit the use of the Mac GUI to Office, which at the time was the biggest selling software package on the Mac and by far the biggest seller for Microsoft. Microsoft used that court win to create Windows.
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Old Feb 5, 2013, 04:46 PM   #23
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Old Feb 5, 2013, 04:50 PM   #24
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Macs far outsold Windows just 20 years ago. That's about the time Microsoft screwed Apple in the courtroom to get their Mac GUI because of a poorly written paragraph in the Office for Mac contract. The contract failed to clearly limit the use of the Mac GUI to Office, which at the time was the biggest selling software package on the Mac and by far the biggest seller for Microsoft. Microsoft used that court win to create Windows.
Read up on your tech history again. That contract loophole was only a small part of a much greater whole that ended up costing Apple the rights to the GUI.

The major part was that Apple didn't invent the GUI to begin with, and couldn't claim ownership of something someone else had already done beforehand.
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Old Feb 5, 2013, 05:51 PM   #25
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Originally Posted by ericinboston View Post
"...including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today."


So let me get this straight...within 10 months:

1)Apple software (what software?) will be as accepted as MS SQL Server or MS Office or MS Windows.

2)Apple Macs will be as accepted as Windows-based machines in the corporate world (we've been hearing similar stories for 25+ years). Even though there are no business Support contracts by Apple...you know...those corporate contracts about supporting hardware, upgrades, pricing, implementation teams, development teams, escalation/dedicated teams, etc. And where are the hundreds of thousands of Mac/Apple IT people to even do the work at Company X?

3)Apple iPads will be as accepted as MS tablets (you know, the one MS just released a few months ago which has no traction). This would be a true statement, but it's sure not saying much! Why not say that Apple will be as popular as nuns handing out cigarettes to children at bus stops?


Apple has a very, VERY long road to any kind of corporate acceptance. The very basics (regardless of how good a product(s) you think Apple has) are entirely missing from Apple: technical support, roadmapping, open-ness, pricing. Not to mention the fact that Apple has a very my-way-or-the-highway approach.

Apple is consumer-focused...plain and simple. Which is fine. Comparing phones and MP3 players to core hardware/software that RUNS businesses is abdsurd.
I think the new imac even started to rub consumers in the wrong way. Apple will never be accepted into the corporate world until they have something like the dell optiplex and dimension desktop lines as well as offering onsite support and all the enterprise stuff that goes with it.
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