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Old Feb 8, 2013, 12:08 PM   #1
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Enterprise Information Workers Favor Microsoft Tablets and Apple Phones




Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).

For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.

Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.

The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.

Article Link: Enterprise Information Workers Favor Microsoft Tablets and Apple Phones
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Old Feb 8, 2013, 12:14 PM   #2
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Until we tested the MS tablet


Give us iPad please
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Old Feb 8, 2013, 12:23 PM   #3
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They will have to do better than the surface
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Old Feb 8, 2013, 12:27 PM   #4
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What are Enterprise Information Workers? Are these IT employees?
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Old Feb 8, 2013, 12:37 PM   #5
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What are Enterprise Information Workers? Are these IT employees?
They work for the website

www.startrek.com

releasing information about the enterprise, movies, actors, sequels etc.
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Old Feb 8, 2013, 12:52 PM   #6
AZREOSpecialist
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How could anyone in the "enterprise" say they want a Microsoft tablet when none in the enterprise have actually used one? Sounds like MS paid for this one...
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Old Feb 10, 2013, 03:44 AM   #7
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What are Enterprise Information Workers? Are these IT employees?
Enterprise Information Workers are workers who take part in any survey going.
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Old Feb 10, 2013, 11:46 PM   #8
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What are Enterprise Information Workers? Are these IT employees?
Yeah, IT staff, that's because they administer Windows servers. But the employees that actually do the grunt work want iPads, iPhones, and OS X laptops.

IF you look at various industries by sector, iPads are the only option for many people. Look at what software and hardware products are iOS only for things like creative arts professionals (music, video, graphics arts creation and production), those are basically iOS and OS X these days for the most part.

The Medical industry is going towards iOS devices.
Retail Stores and restaurants are more likely going to implement iPads, etc. than doing it manually, or using some expensive dedicated cash register. I see a lot of potential business from a lot of these industries over the next couple of years as these companies are surveying what is out on the market and the best practices for rolling out product. It wouldn't surprise me if more large retail stores start rolling out more iPads and iPad minis as cash registers. Heck, they can even use iPod Touches for that matter.
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Old Feb 8, 2013, 12:30 PM   #9
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For tablets, preferences were 36% Microsoft Surface
The chart shows 32%. Typo?
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Old Feb 8, 2013, 12:34 PM   #10
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Forrester can generally be counted on to be a Microsoft shill, but come on - how the heck are they defining "Information Workers"? That term means very little. It's certainly not synonymous with IT staff.
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Old Feb 8, 2013, 12:35 PM   #11
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The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.
How is it trying to be a laptop? They give you the option to use a physical keyboard and last I checked so did the ipad. It's a tablet.
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Old Feb 8, 2013, 12:54 PM   #12
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How is it trying to be a laptop? They give you the option to use a physical keyboard and last I checked so did the ipad. It's a tablet.
Primarily it's trying to be a laptop by running full Windows OS instead of the tablet version. And support use of Any Windows program not just apps on the store. Mouse use helps also.

The problem with this survey is the responder are the people managing the networks not the users. The users are indicating with their wallets they want iPads primarily. So regardless of what IT wants it will be the employees that choose the device. Unless corporate makes a decision to get rid of all computers and go with Surface Pros. Otherwise a Surface Pro is to expensive to justify as a companion to the laptops most office workers have now.
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Old Feb 8, 2013, 01:11 PM   #13
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I would classify my job as an "enterprise information worker." Basically, a paper pusher creating reports, getting documents approved, maintaining databases, etc.

I could see people in my world saying they would want a Microsoft tablet because all of us are trapped in the Windows world forced upon us by IT. People in this position most likely think "I want a tablet, but IT makes us use MS software, so we should probably get a MS tablet."

If MS ever did come out with Office for iPad, then iPad's would top this list.
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Old Feb 8, 2013, 01:15 PM   #14
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I think IT workers like the idea of being able to run MS Office apps on a tablet. They haven't actually seen now these apps run on Surface RT and Surface Pro devices.

This dynamic will change when/if MS offers a version of Office for the iPad.
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Old Feb 8, 2013, 01:17 PM   #15
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Quote:
Originally Posted by solarguy17 View Post
Primarily it's trying to be a laptop by running full Windows OS instead of the tablet version. And support use of Any Windows program not just apps on the store. Mouse use helps also.

The problem with this survey is the responder are the people managing the networks not the users. The users are indicating with their wallets they want iPads primarily. So regardless of what IT wants it will be the employees that choose the device. Unless corporate makes a decision to get rid of all computers and go with Surface Pros. Otherwise a Surface Pro is to expensive to justify as a companion to the laptops most office workers have now.
Again how it it trying to be a tablet but rather some people try to use it as a laptop. Running full Windows doesn't make it a laptop. It integrates with a PC better than Apple's ecosystem does.

Just because you are allowed option on how to use a device doesn't mean it's trying to fill two roles. I can put a receiver on a mustang doesn't mean it will replace a f-350. But at the same time doesn't mean it can't tow some little things. People saw it and thought laptop replacement while it's a tablet with options for expansion.

Guess that's why some of you choose Apple so they can tell (restrict) you how to use your devices. If you have options on how to use a device you decide it's not as good as the options at both ends of the spectrum.
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Old Feb 8, 2013, 01:23 PM   #16
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This is really pathetic. Have any of you used a Surface? I have and it's a joke. Even people who get them for free don't like them.
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Old Feb 8, 2013, 01:46 PM   #17
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Again how it it trying to be a tablet but rather some people try to use it as a laptop. Running full Windows doesn't make it a laptop.
You're right. Running full Windows doesn't make something a laptop. But that's also not why people say Surface is trying to be a laptop.

Here you go... An image of the Surface trying to be a laptop.


Note, the absolutely lousy interface for a touch-based tablet device. It's the same, exact interface used on laptops & desktops, so controls are spaced and sized poorly for touch, instead relying on one of the keyboard covers complete with it's dinky touch pad to control the mouse.

Office is Microsoft's *premier* reason to get a Surface or Surface Pro, but even on their premier touch-interface devices, you can't effectively use them without a keyboard & mouse.

Sadly, with the keyboard covers, you can't really use Surface on your lap, so Surface instead ends up trying to be a portable *desktop*.
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Old Feb 8, 2013, 11:08 PM   #18
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How is it trying to be a laptop? They give you the option to use a physical keyboard and last I checked so did the ipad. It's a tablet.
So most tablets have 4-4.5 hour batty life?
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Old Feb 11, 2013, 05:15 PM   #19
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So most tablets have 4-4.5 hour batty life?
Hahaha owned
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Old Feb 12, 2013, 02:01 AM   #20
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So most tablets have 4-4.5 hour batty life?
Bingo, you hit the nail on the head for the Surface Pro, IF Microsoft has somehow managed to get even 8hrs average battery life out of that thing it would have been a Killer device, Full days work on a device that runs ANY application i own for the desktop, full keyboard/trackpad support, and ability to add USB devices, but at the same time, metro UI (Sorry MODERN UI) for when im up and about and need quick access to touch screen apps would have been perfect, a killer device in fact, but 3hrs on average once the battery has aged and you start loading in proper apps and multitask, not good
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Old Feb 8, 2013, 02:42 PM   #21
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The chart shows 32%. Typo?
The writers don't necessarily read the comment chain. If you notice an error in a story, the best bet is to use the "Got a tip" button on the MR homepage and report the error that way. I did that with what you noted; the writers fixed it within nanoseconds.

[Posted as a comment here because you haven't configured your account to accept private messages.]
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Old Feb 8, 2013, 12:36 PM   #22
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Well I haven't used a surface yet . but the iPad has really helped me a lot in my line of work , iBooks ,keynote ,USB, pages, imediaplayer, ftpontheho, etc etc ... The only thing that would make it even better is cross app intergration which I'm hoping for in iOS 7 , I would just love to see an "open in" tab in every productivity app
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Old Feb 8, 2013, 01:09 PM   #23
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How can they know when the Microsoft tablet just came out?
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Old Feb 11, 2013, 11:48 AM   #24
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Uhhhh...

Clearly they haven't used a Surface yet.
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Old Feb 11, 2013, 12:37 PM   #25
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It's funny how all of you Apple sheep are bashing the Surface. It is, without a doubt, much more usable than an iPad in a business environment. Get your head out of the clouds.
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