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Old Feb 13, 2013, 07:49 AM   #1
MacRumors
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Apple Updates Retina MacBook Pro with New Processors, Drops Pricing on 13-Inch Models and High-End MacBook Air




Apple today announced that it has updated its Retina MacBook Pro lineup with new processors, also moving to lower pricing across the board on the 13-inch models.
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The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory.
The high-end 15-inch stock configuration now has the twice the amount of RAM that it had previously and the new 13-inch Retina MacBook Pro prices are $200 and $300 cheaper than their predecessor models, respectively. Apple has also lowered pricing on SSD upgrades across the Retina MacBook Pro lineup, with the bump from 256 GB to 512 GB now costing $300 instead of $500 and the additional bump to 768 GB costing $400 instead of $500.

In addition to the Retina MacBook Pro updates, Apple has also lowered the price of the 256 GB 13-inch MacBook Air by $100, now starting at $1399.

Update: Apple has also eliminated the high-end stock configuration of the non-Retina 15-inch MacBook Pro, leaving only the base model starting at $1799. Customers can still configure the low-end model with all available options, meaning that the previous high-end configuration is still available, but it is no longer being promoted separately as a stock machine.

Article Link: Apple Updates Retina MacBook Pro with New Processors, Drops Pricing on 13-Inch Models and High-End MacBook Air
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Old Feb 13, 2013, 07:51 AM   #2
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No love for 15 rMBP?
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Old Feb 13, 2013, 07:53 AM   #3
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Originally Posted by sevimli View Post
No love for 15 rMBP?
Look again...

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The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory.
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Old Feb 13, 2013, 10:36 AM   #4
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Originally Posted by sevimli View Post
No love for 15 rMBP?
And that's what I was waiting for....
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Old Feb 13, 2013, 10:44 AM   #5
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For me it's now become a battle between the 13" 256GB Air or the 13" rMBP with 128GB.

I'd be able to manage with 128GB if I put my music collection on an SDXC card or a USB 3 stick.

Performance wise I'd be losing 4GB Ram, 0.7Ghz and TurboBoost - that may affect rendering - what sort of rendering will I get out of an Intel 4000?
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Old Feb 13, 2013, 10:55 AM   #6
entropi
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Wow, great new prices! Much cheaper SSD-bto too! My future mba 11" just got approx. 635 $ cheaper! (in sweden, that is)

Now, wasn't I supposed to pay off all my student debt this year instead...?
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Old Feb 13, 2013, 11:00 AM   #7
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are you able to upgrade the ssd on 13" rmbp with something from Mac Sales?
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Old Feb 14, 2013, 01:21 PM   #8
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Originally Posted by sevimli View Post
No love for 15 rMBP?
I love my rMBP, got it the week it was announced, best machine I've ever owned.
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Old Feb 14, 2013, 01:42 PM   #9
superman23
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Is it worth waiting for Haswell for the 15-inch rMBP, or is the benefit more on the 13-inch for its weaker gfx and smaller battery?

my 2008 core 2 duo macbook is just dying for an upgrade..
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Old Feb 14, 2013, 01:43 PM   #10
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Is it worth waiting for Haswell for the 15-inch rMBP, or is the benefit more on the 13-inch for its weaker gfx and smaller battery?

my 2008 core 2 duo macbook is just dying for an upgrade..
I too would love to get an answer to this. Truth is, no-one can say for definite
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Old Feb 13, 2013, 07:51 AM   #11
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will be interesting to see these benchmark tests... still not the Pro announcement I've been waiting for, though
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Old Feb 13, 2013, 07:52 AM   #12
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So nobody was buying them...
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Old Feb 13, 2013, 07:53 AM   #13
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So nobody was buying them...
Hah. Walk around a college campus, ANY college campus and see how long you can hold onto that thought. Nice try though.
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Old Feb 13, 2013, 07:54 AM   #14
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still waiting for the retina Air's to come out
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Old Feb 13, 2013, 07:57 AM   #15
Zandros
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Very nice. Much more reasonable price for the 13" rMBP. Let's hope this gets reflected internationally soon.

Incidentally, it seems like there's only one cMBP now?
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Old Feb 13, 2013, 08:19 AM   #16
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Originally Posted by pnoyblazed View Post
still waiting for the retina Air's to come out
Hate to say it, but I don't think they'll come out with retina airs. I just don't believe that form factor will allow a big enough battery to compensate for the retina display. Plus, what would differentiate it from the pro model?

My opinion though.
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Old Feb 13, 2013, 08:25 AM   #17
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Originally Posted by pnoyblazed View Post
still waiting for the retina Air's to come out
This is what i'm waiting for.
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Old Feb 13, 2013, 07:54 AM   #18
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Originally Posted by willmtaylor View Post
Hah. Walk around a college campus, ANY college campus and see how long you can hold onto that thought. Nice try though.
All the college kids have Retina MacBook Pros?
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Old Feb 13, 2013, 08:00 AM   #19
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All the college kids have Retina MacBook Pros?
You would be surprised to see just how many are on the campus where I work. The majority of students have macbook/pro/air (more than windows laptops) and many of them are retina based.
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Old Feb 13, 2013, 08:48 AM   #20
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Originally Posted by Sky Blue View Post
All the college kids have Retina MacBook Pros?
I am a workstation/server manager for the law school of a major university. I can say with confidence that the Mac to PC laptop ratio amongst the law school students is about 75/25.

An anecdotal example.
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Old Feb 13, 2013, 09:00 AM   #21
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All the college kids have Retina MacBook Pros?
Not that I've experienced on my campus. The most popular by far seems to be the 13 inch classic version. I would honestly put it at 60% of all laptops that I see.
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Old Feb 13, 2013, 10:20 AM   #22
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All the college kids have Retina MacBook Pros?
Dont you know? College kids have money to spend buying mbps every year.
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Old Feb 13, 2013, 03:10 PM   #23
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All the college kids have Retina MacBook Pros?
He's mistaking iPads for them.

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Old Feb 13, 2013, 03:16 PM   #24
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All the college kids have Retina MacBook Pros?
Including myself, I know of two people on my campus with 15" rMBPs. But then again, most of the people at my university aren't media-oriented majors.
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Old Feb 13, 2013, 08:01 AM   #25
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Originally Posted by willmtaylor View Post
Hah. Walk around a college campus, ANY college campus and see how long you can hold onto that thought. Nice try though.
I think the comment is more lined up on the fact that Apple is not selling as many as it used to, or if you want it in another words... people are not replacing their laptops as often they used to

And I am one of those who won't replace the mac for a very long time. I have a MBP from 2011... and it serves all my needs (the retina display is appealing but for my use I prefer a good external monitor, and I don't want to pay for a new laptop when I don't need it).

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Originally Posted by mbarriault View Post
Undoubtably people going to blame this on "decreased sales" and "Apple's end is here" etc. I think it's more likely that it's a step towards the Retina models replacing the non-Retina, which they can't do so long as they are more expensive. Time passes, component prices go down, and they can decrement the price at a good pace, rather than wait and wait and wait and BOOM their halo laptop line goes down by $500 each, upsetting the profits, supply chains, and people who recently bought the non-Retina models.
Apple's end is a fact. Regardless of the cost of the parts... innovation is something that Apple did in the past (and more than innovation it should be named as challenging the competitors by including technologies from others in their devices), and now is just a manufacturer of laptops and phones.
Its competition has taken over, and the revolution is over. Now it is time to share the market with the competitors who actually compete on both technology and price, the latter being something Apple still thinks is not worth fighting for (but we'll see how that changes as sales get hurt over time
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