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Old Feb 13, 2013, 10:17 AM   #1
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Apple Planning March Special Event to Introduce Developer Tools for TV?




Citing "channel checks", Jefferies analyst Peter Misek today reported in a research note that Apple appears to be preparing for a television-related product event next month. While Misek does not believe that Apple's rumored television set will be making an appearance at the event, he does suggest that Apple might begin setting the stage for the future product by launching developer tools that would presumably also allow the current Apple TV set-top box to gain third-party apps.
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Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction). We think a Sep/Oct iTV launch is being targeted.
Misek anticipates that Apple will launch its television set in the 42"-55" size range with prices starting around $1500.

Rumors about Apple's television set plans have slowed down in recent months after a flurry of reports at the end of 2012, but just today fresh rumors of a potential Apple acquisition of German television maker Loewe have brought renewed focus.

Apple has also gained regulatory approval for a tweaked Apple TV box, although the company claims that the update incorporates only minor internal changes and will be invisible to users.

With the Apple TV software being based on iOS, Steve Jobs noted at the time of the launch of the revamped box in late 2010 that an App Store for Apple TV could launch when the time is right, indicating that the company has indeed been looking at opening up the platform to third-party developers.

Update: The Loop's Jim Dalrymple has refuted Misek's claim of an event scheduled for next month.

Article Link: Apple Planning March Special Event to Introduce Developer Tools for TV?
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Old Feb 13, 2013, 10:19 AM   #2
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The Apple television needs to happen already.
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Old Feb 13, 2013, 10:23 AM   #3
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I can't see an event just to show new developer tools. That's what WWDC is for.

Something else will be shown. If there is an event.
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Old Feb 13, 2013, 10:24 AM   #4
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Sweet! Really excited about this!
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Old Feb 13, 2013, 10:25 AM   #5
samcraig
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Apps for Apple TV makes a lot of sense.

I'm not sure what an iTV would bring to the table - and at a particular price point that would be compelling.

No doubt these pundits are now resurfacing rumours given Intel's most recent announcement.
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Old Feb 13, 2013, 11:05 AM   #6
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Quote:
Originally Posted by Peace View Post
I can't see an event just to show new developer tools. That's what WWDC is for.

Something else will be shown. If there is an event.
Something like this?

TIM COOK: Introducing the new Apple TV! It plays all the channels of content!

NBC NEWS: What button do I click to do that?

TIM COOK: Not Yet! Just power up XCode and run getStream:(x)ForChannel:(channelName), and send playStream:(x) to your Apple TV. Simple!

CBS NEWS: What about games?

TIM COOK: Any app store game will work! Just power up XCode and run game = getCodeBaseFor:(gameName)At:(server), and send playGame(game) to your Apple TV. Simple!

Last edited by Nermal; Feb 13, 2013 at 01:38 PM. Reason: disabled smilies so that the "code" looks right
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Old Feb 13, 2013, 12:10 PM   #7
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Quote:
Originally Posted by Peace View Post
I can't see an event just to show new developer tools. That's what WWDC is for.

Something else will be shown. If there is an event.
Let's not be too quick to forget that the first 3 iOS software updates had their own events that preceded WWDC- and it was JUST an iOS preview.

With WWDCs keynotes dominated by OSX and iOS previews, and whatever hardware gets released, perhaps their thinking is that they need a special event for an entirely new platform; they just can't squeeze it all in to the WWDC presentation in June. And since presumably the existing hardware is ready for apps (channels), then having the preview early won't impact sales of any future product.
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Old Feb 13, 2013, 10:20 AM   #8
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55 inches is not big enough, Samsung do screens that go up to 85 inches.
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Old Feb 13, 2013, 10:22 AM   #9
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Originally Posted by Porco View Post
55 inches is not big enough, Samsung do screens that go up to 85 inches.

Some, not me, would argue samsung products are too big. (note 2)

----------

This should have been long ago. I hope it helps the product really take off like it should have done earlier.
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Old Feb 13, 2013, 10:24 AM   #10
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I could see Apple going back to old ways and introducing a developer preview of iOS in the spring. It would make sense if the rumoured iPhone 5S is coming in the summer and they want a polished version of iOS to go with it. A SDK for the Apple TV could possibly be one of the new features in iOS 7.
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Old Feb 13, 2013, 10:26 AM   #11
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Cool. But still not sure type of apps I would use on an apple tv.
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Old Feb 13, 2013, 10:28 AM   #12
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Apps on apple tv could open a competition with game consoles player.

Edit : many people were very excited with ouya on kickstarter, console player using android.
http://en.wikipedia.org/wiki/Ouya
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Old Feb 13, 2013, 10:28 AM   #13
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Cool. But where the heck are the new Mac Pros!
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Old Feb 13, 2013, 10:28 AM   #14
Jobsian
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I saw the start of the title of this thread on the front page and couldn't be more disappointed when I saw the rest
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Old Feb 13, 2013, 10:29 AM   #15
jowie
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Originally Posted by KdParker View Post
Cool. But still not sure type of apps I would use on an apple tv.
For me, it would be iPlayer, ITV Player, 4OD, Hulu, Sky Go, and maybe the odd game if they introduce a bluetooth game controller (unlikely).
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Old Feb 13, 2013, 10:40 AM   #16
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Originally Posted by KdParker View Post
Cool. But still not sure type of apps I would use on an apple tv.
Don't constrain your thinking to "apps" in the iPhone / iPad sense.

Think of apps as interactive TV channels. Each content provider / network would have an app that can be purchased a-la-carte or be free with a subscription model, that lives on your Apple TV homescreen and is akin to selecting a channel on your live TV (in fact many would have a 'live' mode as well as a stored content / catchup mode). Apple would force them to "hook" their content into a centralised search / guide system so that you could search all past (catch-up) and present / future (live-streamed) programmes in one centralised, seamless, Apple-designed interface and access it from there (rather than through the app).
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Old Feb 13, 2013, 10:51 AM   #17
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Originally Posted by Stuipdboy1000 View Post
I could see Apple going back to old ways and introducing a developer preview of iOS in the spring. It would make sense if the rumoured iPhone 5S is coming in the summer and they want a polished version of iOS to go with it. A SDK for the Apple TV could possibly be one of the new features in iOS 7.
This makes a ton of sense to me. If apps for TV come in the iOS 7 SDK, would the current version (3rd gen) be supported? My guess is yes, but I still wonder.
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Old Feb 13, 2013, 12:40 PM   #18
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Quote:
Originally Posted by charlieegan3 View Post
Some, not me, would argue samsung products are too big. (note 2)

----------

This should have been long ago. I hope it helps the product really take off like it should have done earlier.
love the screen size on my note ii. all it needs is ios on it. it fits in my pocket and i can use it with one hand! i love my 70 inch tv as well. 55 is too small
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Old Feb 13, 2013, 10:24 AM   #19
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Originally Posted by Porco View Post
55 inches is not big enough, Samsung do screens that go up to 85 inches.
They need a better interface though. Apple will release a new TV which will revolutionize the market and 3 months later Samsung will debut their new TV set
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Old Feb 13, 2013, 10:20 AM   #20
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Next month is definitely only refreshed Apple TV with A5X ...
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Old Feb 13, 2013, 10:23 AM   #21
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Next month is definitely only refreshed Apple TV with A5X ...
luckily I'm in the market to buy one
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Old Feb 13, 2013, 10:32 AM   #22
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Next month is definitely only refreshed Apple TV with A5X ...
I'm thinking this (as in developer tools. The Apple TV will be silent update.), plus a preview of 10.9, maybe a showing of iOS 7, possibly even the iWatch announced in March.
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Old Feb 13, 2013, 10:34 AM   #23
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iOS 7 "Sneak Peak" next month (like iOS 4 since it was arguably the one and only major update thus far) including support for TV Apps?
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Old Feb 13, 2013, 10:39 AM   #24
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An app store would be great! Especially if it meant that Amazon Prime and WatchESPN* would be available. Between those apps and what is currently available on the ATV, my wife and I'd be set.

*Yes, you can currently airplay, but a native app would be a much better solution IMO.
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Old Feb 13, 2013, 10:44 AM   #25
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Judging by the comments made by HBO's CEO yesterday, the handwriting is on the wall that they will be one of the first featured apps when Apple holds an event to unveil 3rd party support on the Apple TV.
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