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Apple Ranks Second in Mobile Shopping Satisfaction Behind Amazon

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macrumors bot
Original poster
Apr 12, 2001
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A customer satisfaction survey of mobile shoppers by analytics firm ForeSee (via BGR) puts Apple in joint-second place with QVC, scoring 83%, just behind the top scorer Amazon at 85%.

foresee.png
Overall consumer satisfaction with the mobile shopping experience increased slightly from 76% in 2011 to 78% in 2012.
The mobile platform is maturing much faster than the PC platform. We see it in the rate of consumer adoption, and fortunately we are seeing it in how well the top retailers are adapting to multichannel consumers who are embracing yet another powerful tool," said Larry Freed, president and CEO of ForeSee. "But retailers shouldn't get too comfortable because change is just about the only thing you can count on. Consumers expect retailers to provide a consistent and seamless experience, regardless of the channel.
Click to expand...
The survey was based on more than 6200 shoppers, conducted during the holiday shopping season between Thanksgiving and Christmas.

Article Link: Apple Ranks Second in Mobile Shopping Satisfaction Behind Amazon
 
Article Link
https://www.macrumors.com/2013/02/13/apple-ranks-second-in-mobile-shopping-satisfaction-behind-amazon/
S

Schmitty11

macrumors 6502
May 21, 2011
309
0
It's hard to beat Amazon. Most of the time, my two day shipments arrive the day after I place the order, although being 2.5 hours from a distribution center probably helps. But Amazon does not disappoint.
 
nagromme

nagromme

macrumors G5
May 2, 2002
12,546
1,196
I rank them a DISTANT second, when Amazon's store has a very nice native iPad app (two in fact), and Apple's Apple Store app is still iPhone-only :eek:
 
bandalay

bandalay

macrumors regular
Apr 19, 2010
123
92
Canada
Their online store is still a bloody noisy mess of crap. I only shop their when I can't anywhere else.

Have to take a peek at their iPad app.

No comparison with Apple's online store.
 
Hastings101

Hastings101

macrumors 68020
Jun 22, 2010
2,338
1,446
K
Nice, Amazon deserves #1. They have some of the best customer service I've ever experienced and their mobile apps are great.
 
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