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Old Feb 14, 2013, 08:59 PM   #1
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Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer




RetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple.

Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.

Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

Article Link: Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer
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Old Feb 14, 2013, 09:02 PM   #2
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Well he certainly looks pleased with himself there, so, congratulations, I guess.
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Old Feb 14, 2013, 09:03 PM   #3
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Don Johnson! It is Ron. Yikes.
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Old Feb 14, 2013, 09:17 PM   #4
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Don Johnson! It is Ron. Yikes.
Yeah, I thought that sounded wrong
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Old Feb 14, 2013, 09:28 PM   #5
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Don Johnson! It is Ron. Yikes.
That was good for some LULZ. Details... just not that important these days.
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Old Feb 14, 2013, 09:39 PM   #6
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It's amazing how clowns like this find jobs.
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Old Feb 14, 2013, 09:50 PM   #7
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I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.
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Old Feb 14, 2013, 09:52 PM   #8
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It's amazing how clowns like this find jobs.
Same can be said about Apple. Tim's comment about hiring him, and then they also manage to give him some stocks before they fired him. Well executed, indeed.
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Old Feb 14, 2013, 09:56 PM   #9
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Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".
Can someone say ironic?
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Old Feb 15, 2013, 07:48 AM   #10
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It's amazing how clowns like this find jobs.
Seriously. I guess once you convince a company like Apple to hire you, even failing at the job anyone will take you and offer you a VP position.
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Old Feb 14, 2013, 09:50 PM   #11
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Who cares? Why waste time discussing the trash after its already been carted off to the kerb?
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Old Feb 15, 2013, 04:12 AM   #12
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Who cares? Why waste time discussing the trash after its already been carted off to the kerb?
Thank you exactly what I was thinking!
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Old Feb 15, 2013, 04:14 AM   #13
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Next High Street Casualty then.

With all the retailers that have been closing in the UK recently and his track record it looks like monsoon will be on the casualty list soon.
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Old Feb 14, 2013, 11:38 PM   #14
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He should work at my local gym. It's gone to **** anyways. At least he can't **** that up..
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Old Feb 15, 2013, 12:46 AM   #15
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The guy isn't trash, he clearly knows what he's doing money-wise. The problem is that cost cutting isn't Apple's style. I think he'll fit it well at Accessorize. Which, BTW, I don't like. Claire's is about a million times better
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Old Feb 15, 2013, 01:25 AM   #16
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It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
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Old Feb 15, 2013, 02:56 AM   #17
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you the man JB

you the man
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Old Feb 15, 2013, 03:05 AM   #18
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Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop.
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Old Feb 15, 2013, 03:41 AM   #19
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It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
His main business philosophy is cutting spending by cutting hard-working, loyal employees. All he clearly cares about is his own career, his own stock options, and his own bonuses — which he gets at the expense of hundreds if not thousands of others.

From a working-class person's perspective, he is the epitome of trash.

Furthermore, he doesn't care about customers or the customer's experience.

So from an Apple fan and Apple Store shopper's perspective, he is a clown.
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Old Feb 15, 2013, 04:15 AM   #20
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I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.
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Old Feb 15, 2013, 05:00 AM   #21
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It's crazy how disrespectful some people on this forum are! The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
I agree. He took on Dixons Group when it was at a low point, and if anything it improved during his brief 3 year period there. Before that he was head of the online branch of Tesco, one of the UK's most successful retailers. Hardly clown territory.

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Originally Posted by moose.boy View Post
I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.
My shopping experiences there in recent years have been thoroughly pleasant. I wasn't buying exciting stuff (vacuum cleaner, dishwasher etc) but the staff seemed friendly and knowledgeable, and prices were roughly in line with elsewhere (or I wouldn't have gone there).

But yeah, his experience wasn't a fit for Apple.
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Old Feb 15, 2013, 05:17 AM   #22
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2 words: Goodbye Monsoon.

He worked at PC World because his management style suits pushing extended warranties, etc. You can't do that at a clothes retailer.

In 6 months time, you'll buy a blouse in monsoon and you'll have to remove your blouse's warranty, anti-stain protection and backup blouse plan when you get to the till.
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Old Feb 15, 2013, 06:14 AM   #23
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It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
Yeah the excess negativity surprised me too.
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Old Feb 15, 2013, 08:40 AM   #24
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Yeah the excess negativity surprised me too.
Really? You can argue whether it is justified or not but every MacRumours story with him mentioned has had comments dripping in negativity.
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Old Feb 15, 2013, 03:58 PM   #25
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Yeah the excess negativity surprised me too.
I would imagine most of the people being negative are Brits who are fed up with being ripped off and served poorly by the British retail industry. He is one of the prominent faces of that.

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Monsoon and Accessorize are a hotbed of passive-aggresivism.

It's fairly obvious any time you're in either of those places that the staff pretty much all hate each other. To be honest, Browett might end up being a blessing in disguise by sacking everyone that works there.
hahaha its not often I am in a place like that but any shop where the market is teenage girls and young women always seems to have that sort of horrible vibe.
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