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Old Feb 17, 2013, 07:12 PM   #1
Silvereel
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Why doesn't Apple advertise iPod touch as a gaming device?

While I was waiting at a restraunt yesterday, I noticed one kid playing with a Nintendo DS, and 2 others with iPod touches. I've wondered for a while why Apple doesn't advertise these devices as gaming systems. iOS has a tremendous library of games, many of them high quality, serious titles, and a ton of casual games that would appeal to kids. Even though I'm also a Nintendo fan, the 3DS seems to only have a couple of good, original games, and those are of course first party titles. I would argue that iOS might offer a better value for most kids.

And yet Apple's advertising still focuses mainly on music. I realize that that's what iPods are mainly known for, but these devices are so much more! IIRC, they actually did run a commercial along these lines back around 2010. Ironically, the iPod touch really didn't have the gaming capabilities it does now back then.

Anyone else think Apple should maybe beef up the specs in the next generation and try selling it as a gaming device, mainly aimed at kids? Seems like a great market to conquer, since those kids then go on to demand iPads, iPhones, and Macs :P
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Old Feb 17, 2013, 07:14 PM   #2
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They did at one point but i agree sice the new iPod ad came out, its just about music.... iPod touch is so much more! So is the ipad but all they show are some photos and a piano... Come on!
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Old Feb 17, 2013, 07:26 PM   #3
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I'm not sure that I agree with your assessment that they don't advertise it as a gaming device.

Look at pages like:
http://www.apple.com/ipod-touch/from-the-app-store/

In fact, every page about the iPod Touch on the Apple site talks about gaming, often in multiple sections, and several of the screenshots and apps shown are games.
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Old Feb 17, 2013, 07:42 PM   #4
Irishman
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Quote:
Originally Posted by Silvereel View Post
While I was waiting at a restraunt yesterday, I noticed one kid playing with a Nintendo DS, and 2 others with iPod touches. I've wondered for a while why Apple doesn't advertise these devices as gaming systems. iOS has a tremendous library of games, many of them high quality, serious titles, and a ton of casual games that would appeal to kids. Even though I'm also a Nintendo fan, the 3DS seems to only have a couple of good, original games, and those are of course first party titles. I would argue that iOS might offer a better value for most kids.

And yet Apple's advertising still focuses mainly on music. I realize that that's what iPods are mainly known for, but these devices are so much more! IIRC, they actually did run a commercial along these lines back around 2010. Ironically, the iPod touch really didn't have the gaming capabilities it does now back then.

Anyone else think Apple should maybe beef up the specs in the next generation and try selling it as a gaming device, mainly aimed at kids? Seems like a great market to conquer, since those kids then go on to demand iPads, iPhones, and Macs :P
You know, beefing up the specs wouldn't be necessary, as the hardware inside it pushes more polys than the XBox 360! But, Apple does a piss-poor job getting that word out. I personally find the screen of it quite small for high-quality action gaming (Infinity Blade, NOVA, Dead Rising, Rage HD), because your fingers block the view of the gorgeousness! If EVER there was a case to be made for an Apple iDevice somewhere between the 4" size of the 5th gen iPod Touch and the 7.8" of the iPad Mini, it's a portable gaming device similar in screen dimensions to the Sony PS Vita's 5" OLED display.
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Old Feb 18, 2013, 02:58 AM   #5
Beeplance
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They do, and they are proud of it.

During the keynote, they have reiterated that the iPod Touch is the #1 mobile gaming device in the world for several years now, out-selling Nintendo and Sony combined (that's what they say...).
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Old Feb 18, 2013, 06:43 AM   #6
Irishman
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They do, and they are proud of it.

During the keynote, they have reiterated that the iPod Touch is the #1 mobile gaming device in the world for several years now, out-selling Nintendo and Sony combined (that's what they say...).
But who sees keynotes but us?

I think the OP means traditional print and TV advertising.

Last edited by Irishman; Feb 18, 2013 at 07:03 AM.
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Old Feb 18, 2013, 11:13 AM   #7
Silvereel
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Originally Posted by Irishman View Post
But who sees keynotes but us?

I think the OP means traditional print and TV advertising.
Yep. I'm sure that some people already buy them as gaming devices, but when someone goes out to actually buy a dedicated gaming device, is an iPod touch even in their mind? Generally, probably not, and I wish Apple would try and change that.
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Old Feb 18, 2013, 12:05 PM   #8
belllisa
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I agree

Absolutely the right question, I agree with you. probably they are playing.
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Old Feb 18, 2013, 01:36 PM   #9
617aircav
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its not a gaming device, it can play games.
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