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Old Feb 26, 2013, 07:47 PM   #1
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Apple Making Moves to Sell More iPhones in India




The Wall Street Journal reports on recent moves Apple has made to increase sales in India, one of the fastest growing markets in the world. Recently the company has launched the iTunes Store and the Apple TV there, and it was rumored that Apple Retail Stores were coming to the subcontinent as well.
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Apple is sidestepping wireless carriers to seize greater control over marketing in India and offering no-interest loans to lure lower-income consumers. The company has also boosted staff in India by 30% to 170 employees in the past six months. And it is ramping up the introduction of other products, with the Apple TV video-streaming gadget expected to reach stores in coming weeks, people familiar with the matter say.

The result is that Apple shipped more than 252,000 iPhones to India in the quarter through December, more than triple the number in the previous three months, according to research firm Canalys.
India has frequently been mentioned when talking about Apple's possible development of a lower-cost iPhone, because most smartphone users in India use postpaid plans and pay for their phones up front, instead of the subsidization model that is used in the West.

The Journal quotes a number of experts saying that Apple will have to come out with a more inexpensive phone to compete with other manufacturers -- Samsung sells Android phones that start at $100, while the cheapest iPhones sell for $500 and a new iPhone 5 is close to $850.

Article Link: Apple Making Moves to Sell More iPhones in India
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Old Feb 26, 2013, 07:53 PM   #2
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So few phones for such a big market. I for one am shocked. Big potential there.
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Old Feb 26, 2013, 07:55 PM   #3
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Apple, release the low-cost iPhone & watch sales rocket!
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Old Feb 26, 2013, 07:58 PM   #4
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Quote:
Originally Posted by Baklava View Post
Apple, release the low-cost iPhone & watch sales rocket!
And profit margins plunge! And investors sell! And stock price plummet!
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Old Feb 26, 2013, 07:58 PM   #5
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Originally Posted by Baklava View Post
Apple, release the low-cost iPhone & watch sales rocket!
Also watch the image of Apple possibly releasing high class products start to tank.

With division of class in India (yes I'm Indian), I'm sure they could appeal with their current prices as a high status item.

Now if the chaiwala has an iPhone...
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Old Feb 26, 2013, 08:40 PM   #6
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Now if the chaiwala has an iPhone...
Lol very funny. Don't forget about the subjiwala
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Old Feb 26, 2013, 08:42 PM   #7
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Lol very funny. Don't forget about the subjiwala
Doodhwala will like to have a word with you for mising him out
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Old Feb 27, 2013, 12:48 AM   #8
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Lol very funny. Don't forget about the subjiwala
Mm... I've seen a boatman with an iPhone 4s in china. That was before the release of 5. And I don't think he earns 200 usd in month. So, yea, some chaiwala will have iPhone
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Old Feb 26, 2013, 08:02 PM   #9
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The apple brand has such a huge cache in India,just a phone for even 350$ will send the sales through the roof.It will certainly take the major chunk of the mid-segment phone market. Go

----------

Quote:
Originally Posted by SAIRUS View Post
Also watch the image of Apple possibly releasing high class products start to tank.

With division of class in India (yes I'm Indian), I'm sure they could appeal with their current prices as a high status item.

Now if the chaiwala has an iPhone...
While I totally agree with the division of class and status symbol thing in India (Indian here as well) but even at 350$ (estimated) it will be fairly upper middle class-see how samsung has built a fan following for high class S3 and Note 2 despite them making dumb phones as well.

PS-Don't think people here will understand 'chaiwala' :P
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Last edited by AnorexicPig; Feb 26, 2013 at 08:15 PM.
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Old Feb 26, 2013, 08:27 PM   #10
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Originally Posted by AnorexicPig View Post
PS-Don't think people here will understand 'chaiwala'
I'd already dragged it into Wikipedia before I got to your post....

Although, you're right that many people are too lazy (or stupid) to spend a few seconds looking up an unfamiliar term, and instead will spend a few more seconds asking about it here.
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Old Feb 26, 2013, 08:30 PM   #11
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What does chaiwala mean?
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Old Feb 26, 2013, 08:03 PM   #12
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Originally Posted by Baklava View Post
Apple, release the low-cost iPhone & watch sales rocket!
Apple, release the low-cost iPhone & iWatch sales rocket!
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Old Feb 26, 2013, 08:17 PM   #13
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Old Feb 27, 2013, 12:17 AM   #14
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Quote:
Originally Posted by Baklava View Post
Apple, release the low-cost iPhone & watch sales rocket!
As far as I know, Indian's won't buy a low cost iPhone, even if it is priced at the equivalent of the most expensive android.

Reasoning is simple, over here people have to buy the flagship device. An expensive device, sold as a "low cost device", will still not make the cut.

That is why the GS3s sold like hot cakes before their recent price cut. After the price cut, online vendors have pointed out to a dip in sales.

To be successful in India, apple would have to place the "low cost iPhone" with some good marketing as targeting a different audience. They will probably do this too.

----------

Quote:
Originally Posted by carl0sian View Post
No clue! I've met several foreign born Indian people in the states who think iPhones are for "girls". Don't know why?
True, I have seen men with iPhones who have bought the slate version and "masculised" it by etching graffiti style logos on the back, and covering it with a plastic screen guard like thing. It looks good, but I hate the plastic feel.

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They can prove their liking for India, by launching the iPhone 5S at the same time as the launch in the US

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Quote:
Originally Posted by Applefanboy8153 View Post
India is the 2nd largest market, samsung's crappy note 2 which is priced at about 700 dollars sells twice the number as iphone 5s. Reasons?
Because people here have the psychological mindset that the price you pay must be justified by the size of the product.

This is exactly why India has lately seen a surge of SUV-styled cars (read bigger cars) that retail at the price of a normal car. Buyers don't seem to mind the cheap interiors or higher fuel consumption -- especially when fuel consumption is said to be the biggest deterrent for vehicle purchases.
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Old Feb 27, 2013, 12:36 AM   #15
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Originally Posted by carl0sian View Post
No clue! I've met several foreign born Indian people in the states who think iPhones are for "girls". Don't know why?
Quote:
Originally Posted by di1in View Post
As far as I know, Indian's won't buy a low cost iPhone, even if it is priced at the equivalent of the most expensive android.

Reasoning is simple, over here people have to buy the flagship device. An expensive device, sold as a "low cost device", will still not make the cut.

That is why the GS3s sold like hot cakes before their recent price cut. After the price cut, online vendors have pointed out to a dip in sales.

To be successful in India, apple would have to place the "low cost iPhone" with some good marketing as targeting a different audience. They will probably do this too.

----------



True, I have seen men with iPhones who have bought the slate version and "masculised" it by etching graffiti style logos on the back, and covering it with a plastic screen guard like thing. It looks good, but I hate the plastic feel.

----------

They can prove their liking for India, by launching the iPhone 5S at the same time as the launch in the US

----------



Because people here have the psychological mindset that the price you pay must be justified by the size of the product.

This is exactly why India has lately seen a surge of SUV-styled cars (read bigger cars) that retail at the price of a normal car. Buyers don't seem to mind the cheap interiors or higher fuel consumption -- especially when fuel consumption is said to be the biggest deterrent for vehicle purchases.
I don't think it's entirely true-many of my friends want an iPhone,but when a 4S is costlier than Note,and with samsung advertising the hell out of it's phones whereas Apple's presence is minute-there is bound to be a difference in sales.Just go to cricbuzz.com and see the crazy samsung marketing on a very simple site,samsung ads are everywhere on TV and newspapers.

You can't really compare SUV phenomenon with phones,with the road conditions,SUVs make a hell lot more sense and moreover are diesel so fuel efficiency aint any concern.
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Old Feb 27, 2013, 01:27 AM   #16
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As a Indian, I can definitely confirm they have upped the efforts. Yesterday only I was watching a Primetime News (9 PM) channel and in every single ad break there was iphone 5 Ad.

India is a country of people with money want to show off even though they really don't need of smart phone or have any true understanding of its potential.

iPhone would be a big status symbol here
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Old Feb 27, 2013, 09:41 AM   #17
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As a Indian, I can definitely confirm they have upped the efforts. Yesterday only I was watching a Primetime News (9 PM) channel and in every single ad break there was iphone 5 Ad.

India is a country of people with money want to show off even though they really don't need of smart phone or have any true understanding of its potential.

iPhone would be a big status symbol here
lol and i keep wondering why we are called cheap.
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Old Feb 27, 2013, 06:17 PM   #18
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So few phones for such a big market. I for one am shocked. Big potential there.
/agree. Huge potential
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Old Feb 26, 2013, 08:21 PM   #19
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But who will Indians call for customer service?

Do you think they get mad when they get transferred to customer service in another country?

Random indian customer "Bah, I hate when I get American customer support"
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Old Feb 26, 2013, 08:41 PM   #20
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Originally Posted by macguy360 View Post
But who will Indians call for customer service?

Do you think they get mad when they get transferred to customer service in another country?

Random indian customer "Bah, I hate when I get American customer support"
In Apple's case, you wait for 30 minutes for an American representative. Microsoft just hooks you up to India instantly. Indians better hope Apple does for them what MS does! XD

Apple customer support was wonderful until the iPhone came out. Now it's bogged down with every idiot out there asking how to open Internet Explorer.
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Old Feb 26, 2013, 09:57 PM   #21
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In Apple's case, you wait for 30 minutes for an American representative. Microsoft just hooks you up to India instantly. Indians better hope Apple does for them what MS does! XD

Apple customer support was wonderful until the iPhone came out. Now it's bogged down with every idiot out there asking how to open Internet Explorer.
Dell also hooks you up to India for support, but the support is honestly excellent. They speak English very well, a lot better then I can..
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Old Feb 27, 2013, 03:10 AM   #22
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Originally Posted by Fatalbert View Post
In Apple's case, you wait for 30 minutes for an American representative. Microsoft just hooks you up to India instantly. Indians better hope Apple does for them what MS does! XD

Apple customer support was wonderful until the iPhone came out. Now it's bogged down with every idiot out there asking how to open Internet Explorer.
Not my experience at all here in Canada at least. I get someone on support within two minutes, often less than one minute every time I call past couple of years.
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Old Feb 26, 2013, 08:53 PM   #23
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But who will Indians call for customer service?

Do you think they get mad when they get transferred to customer service in another country?

Random indian customer "Bah, I hate when I get American customer support"
I Lol'd at this.
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Old Feb 26, 2013, 10:16 PM   #24
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But who will Indians call for customer service?
They will get a customer service rep from America's Deep South. A lady with a heavy Southern drawl will answer, claiming: "Hello my name is Ajeeta Pradeshivalli, how may I assist you today?"
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Old Feb 26, 2013, 10:39 PM   #25
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Phones are almost always sold unlocked and unsubsidized in India. iPhone is sold unlocked at a premium. This is more so than Samsung, LG, Nokia, Sony and others.

If people in the US had to pay full price for an iPhone $740 + sales tax, sales would be very low in the US as well. Our US carriers are making money hand-over-fist because we allow them to. In the long run we pay more, but that is classic American.
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