Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 27, 2013, 07:11 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Pandora Limits Free Mobile Listening to 40 Hours Per Month




Pandora will begin limiting mobile listeners to 40 hours of free listening per month, the company revealed in a blog post today. The change was made in response to a rise in the royalty rates that the company must pay to record companies.

Users who wish to listen to more than 40 hours per month can subscribe to the Pandora One service and get unlimited listening, as well as no advertising -- or pay a one-time $0.99 fee to listen as long as they like for the rest of the month. Desktop users can continue to listen to unlimited music.

Quote:
Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora's per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.
Pandora may come under increasing pressure from competitors over the next year -- Google and Apple are both rumored to be working on subscription-based music services, and Spotify is reportedly working to bring its free product to mobile devices.

Article Link: Pandora Limits Free Mobile Listening to 40 Hours Per Month
MacRumors is offline   0 Reply With Quote
Old Feb 27, 2013, 07:13 PM   #2
BigJohno
macrumors 65816
 
Join Date: Jan 2007
Location: San Francisco
So im paying for something and I can't listen to it unlimited... Looks like i'm not going to reup my payment.
__________________
Late 2013 RMBP, iPhone 6, iPad air
Flickr
500px
BigJohno is offline   4 Reply With Quote
Old Feb 27, 2013, 07:13 PM   #3
GuitarDTO
macrumors 6502a
 
Join Date: Feb 2011
The writing is on the wall. Too much (better) competition.
GuitarDTO is offline   3 Reply With Quote
Old Feb 27, 2013, 07:15 PM   #4
britboyj
macrumors 6502
 
Join Date: Apr 2009
Quote:
Originally Posted by BigJohno View Post
So im paying for something and I can't listen to it unlimited... Looks like i'm not going to reup my payment.
THE ANSWER IS IN THE HEADLINE.

Christ...
__________________
"No raindrop believes it is responsible for the flood."
 iMac 27" 2.8 Ghz Core i5 Quad-Core 12GB RAM  MacBook Pro 15" Retina 2.0Ghz i7 8GB RAM  16GB Wifi iPad 2  16GB Black Verizon iPhone "5"
britboyj is offline   39 Reply With Quote
Old Feb 27, 2013, 07:17 PM   #5
alchemistmuffin
macrumors 6502
 
Join Date: Dec 2007
Apple will probably have the streaming service free of charge, because it'll probably going to be part of iCloud, which is free.
__________________
Are you F#%*@!& KIDDING ME!?!?!?! (Fill in the blanks) STOP TROLLING, OR I'M TELLING MOM!!!!!
alchemistmuffin is offline   0 Reply With Quote
Old Feb 27, 2013, 07:20 PM   #6
Small White Car
macrumors G4
 
Small White Car's Avatar
 
Join Date: Aug 2006
Location: Washington DC
Completely reasonable pricing.
Small White Car is offline   7 Reply With Quote
Old Feb 27, 2013, 07:48 PM   #7
TallManNY
macrumors 68000
 
TallManNY's Avatar
 
Join Date: Nov 2007
Quote:
Originally Posted by Small White Car View Post
Completely reasonable pricing.
I get your point, that this is a bargain price if you are using Pandora more than 40 hours per month. But actually, this is ridiculously low pricing that Pandora can't possibly make any money on. And that is even with the royalty fees that it is paying are pathetically small. Yes, they've gone up. But when you take a song and deliver it as something like a custom product to a customer, you should pay a royalty. And currently those royalties are super small.

Pandora has no way to make money. And it has to compete against other competitors that also give away the product basically for free.
__________________
Mid-2011 3.1GHz i5 iMac (6970m); HP Spectre (Win 8.1)
BBRY Q10; iPhone 6; iPad Mini-R
Apple Stockholder (a nice dividend, stock buybacks and cutting edge innovation? yes please!)
TallManNY is offline   0 Reply With Quote
Old Feb 27, 2013, 07:20 PM   #8
xkmxkmxlmx
macrumors 6502a
 
xkmxkmxlmx's Avatar
 
Join Date: Apr 2011
can't you just login to a different account? or is it one account per device sort of deal.
xkmxkmxlmx is offline   2 Reply With Quote
Old Feb 27, 2013, 07:23 PM   #9
eawmp1
macrumors 601
 
eawmp1's Avatar
 
Join Date: Feb 2008
Location: FL
Cheaper cost vs. increased limits.
Cost usually wins with consumers.
eawmp1 is offline   1 Reply With Quote
Old Feb 27, 2013, 07:27 PM   #10
rorschach
macrumors 68000
 
Join Date: Jul 2003
Quote:
Originally Posted by alchemistmuffin View Post
Apple will probably have the streaming service free of charge, because it'll probably going to be part of iCloud, which is free.
More likely it'll be part of iTunes Match. "Stream all the songs you already own -- and now any song in the iTunes catalog."
__________________
MacBook Air 13-inch (Mid 2012), iPhone 6
rorschach is offline   0 Reply With Quote
Old Feb 28, 2013, 04:30 AM   #11
the8thark
macrumors 68040
 
the8thark's Avatar
 
Join Date: Apr 2011
Quote:
Originally Posted by alchemistmuffin View Post
Apple will probably have the streaming service free of charge, because it'll probably going to be part of iCloud, which is free.
The use of iCloud is not free. it's 100% subsidised within Apple hardware purchases. You buy a Mac or iPad etc and a small % of that cost goes to the upkeep of the iCloud servers. Apple has actually stated this a while back. I forget exactly where though.
__________________
Congress shall make no law . . . prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press.
the8thark is offline   0 Reply With Quote
Old Feb 27, 2013, 07:25 PM   #12
BigJohno
macrumors 65816
 
Join Date: Jan 2007
Location: San Francisco
Quote:
Originally Posted by britboyj View Post
THE ANSWER IS IN THE HEADLINE.

Christ...
jeez sorry didn't read it fully.
__________________
Late 2013 RMBP, iPhone 6, iPad air
Flickr
500px
BigJohno is offline   1 Reply With Quote
Old Feb 28, 2013, 08:13 AM   #13
GenesisST
macrumors 65816
 
GenesisST's Avatar
 
Join Date: Jan 2006
Location: Where I live
Quote:
Originally Posted by BigJohno View Post
jeez sorry didn't read it fully.
Don't worry about the holier than thou crowd...

I have been guilty of misreading or readying too fast. On the other hand, I have never been diagnosed, but I suspect I have mild dyslexia.
__________________
Kenmore microwave, Frigidaire oven, Fisher & Paykel fridge, LG washer & Dryer and Crane toilet
GenesisST is offline   1 Reply With Quote
Old Feb 27, 2013, 07:49 PM   #14
troy14
macrumors 6502a
 
Join Date: Mar 2008
Location: Rochester Hills, MI
No one has answered the question yet - I wonder how they would enforce this? If it's by account, maybe we could set up multiple accounts. If it's by device hardware somehow then hrmm..

But I also don't see myself listening to over 40 hours of music a month via pandora!

I shall not worry!
troy14 is offline   0 Reply With Quote
Old Feb 27, 2013, 07:37 PM   #15
tech4all
macrumors 68040
 
tech4all's Avatar
 
Join Date: Jun 2004
Location: NorCal
Quote:
Originally Posted by britboyj View Post
THE ANSWER IS IN THE HEADLINE.

Christ...
Loose the caps!

That pisses me off when people do that!!!!!!!!!!!!!!!!!!!!!!!!!!!



Chill dude.

Quote:
Originally Posted by xkmxkmxlmx View Post
can't you just login to a different account? or is it one account per device sort of deal.
Could be by IP address. If that doesn't change then...
__________________
I use OS X because of Windows. And I use Android because of iOS.
tech4all is offline   0 Reply With Quote
Old Feb 27, 2013, 07:45 PM   #16
MrDc2
macrumors regular
 
Join Date: Jan 2013
Quote:
Originally Posted by tech4all View Post

no you chill, okay? Thank you.

...I just tried to type in all caps and it..edited me..FAIL!
MrDc2 is offline   0 Reply With Quote
Old Feb 27, 2013, 08:44 PM   #17
glimp7
macrumors member
 
Join Date: Jan 2009
Location: Austin, Texas, US
Send a message via Skype™ to glimp7
That's too bad

Goodbye Pandora.

Hello Spotify and Grooveshark!
__________________
iPhone 5
iPad (4th-generation)
15" Retina Macbook Pro
glimp7 is offline   0 Reply With Quote
Old Feb 28, 2013, 01:32 PM   #18
lordofthereef
macrumors 603
 
lordofthereef's Avatar
 
Join Date: Nov 2011
Location: Boston, MA
The commenters on this site have gotten quite ridiculous. A person isn't happy with being charged money on top of having to listen to ads, and they are called out for being a whiny cheap arse. Really? People are responding with "who cares what you think?" It's a thread about a specific topic... of course people are going to share their opinions about said topic. Instead we have a bunch of internet warriors who, behind the anonymity of their MACSUPERFANRIPSTEVEJOBS username decide to troll those that want to discuss why they are happy/unhappy with certain decisions a company makes and potential alternatives to a service.

For me, it's not about the extra couple of bucks, although with everyone raising prices "just a couple of bucks" here and there, it certainly adds up fast. I have very recently stopped listening to Pandora because during my daily 30-45 minute run I will get 5-8 ads. And I am talking 30-60 second ads. This can make up 20% of my listening. To add insult to injury, if I skip a couple songs in a row, it will take me right back to an ad, even if I just got done listening to one. If the issue is that Pandora's bottom line is too high, that is unfortunate, but that doesn't change the fact that, for me, the experience has dropped off in quality vastly.

Now if I wanted to continue using the service, and I used it for 40+ hours a week, I am told I have to pay. Another $4 gets rid of the ads (might I point out that we are approaching the monthly cost of streaming video content now?), but it does not let me skip as many times as I want. At that point, I may as well reach for a handful of other services that, for around $10, give me unlimited streaming, skips, AND I can actually pick the songs I want to listen to (if I want), rather than only get a random mix.

Perhaps Pandora's issue is that they aren't pulling in enough ads. Remember how I told you I was getting up to eight ads in a 45 minute timespan? I would hear the same (or similar) ads at least two times during that block of time. I can almost recite the Kum & Go (gas station chain in the midwest) ads for soda that kept repeating. It was like a broken record. Furthermore, we don't even live in the midwest anymore (we relocated eight months ago) and are nowhere near these places that are advertising to us, yet Pandora's system doesn't seem to be smart enough to pick up on that. This is a wasted ad impression, and I am sure the companies putting out these ads are aware of it, hence paying less than top dollar. The irony here is that ad impressions really could be tailored alms to the individual by location. Instead, they are tailored worse than standard radio.
__________________
I use iOS and Android daily and, more recently, Windows Phone 8. If what I say upsets you, it's probably because of your brand loyalty.

Last edited by lordofthereef; Feb 28, 2013 at 01:48 PM.
lordofthereef is offline   3 Reply With Quote
Old Mar 1, 2013, 03:18 PM   #19
Benguitar
macrumors 65816
 
Benguitar's Avatar
 
Join Date: Jan 2009
Oddly enough, I use Pandora on my computer or xbox the most, I rarely use it on any mobile device.
__________________
"No plan survives first contact with the enemy." -M.R.
Benguitar is offline   0 Reply With Quote
Old Feb 27, 2013, 09:50 PM   #20
cclloyd
macrumors 68000
 
cclloyd's Avatar
 
Join Date: Oct 2011
Location: Alpha Centauri A
Quote:
Originally Posted by ThunderSkunk View Post
LOSE, not LOOSE

ma ma ma ma ma mad mad mad (x3)
__________________
iPhone 5 Sprint w/ iOS 7.0.4 Jailbroken
iPad mini Retina w/ iOS 7.0.4 Jailbroken
MacBook Pro Retina Early 2013
cclloyd is offline   0 Reply With Quote
Old Feb 28, 2013, 02:58 AM   #21
edjs
macrumors newbie
 
Join Date: Jun 2012
Quote:
Originally Posted by ThunderSkunk View Post
LOSE, not LOOSE

IF tech4all SAID TO LOOSE THE CAPS, OBVIOUSLY HE WAS TELLING US TO LET LOOSE WITH MORE CAPS.
edjs is offline   0 Reply With Quote
Old Feb 28, 2013, 07:06 AM   #22
Chupa Chupa
macrumors G3
 
Chupa Chupa's Avatar
 
Join Date: Jul 2002
All the moaning here is absurd. None of us have a natural right to free Pandora services. If you use more than 40 MOBILE hours pay the measly buck or go elsewhere, but stop whining.
Chupa Chupa is offline   4 Reply With Quote
Old Feb 27, 2013, 08:43 PM   #23
Bubba Satori
macrumors 68040
 
Bubba Satori's Avatar
 
Join Date: Feb 2008
Location: B'ham
Quote:
Originally Posted by BigJohno View Post
So im paying for something and I can't listen to it unlimited... Looks like i'm not going to reup my payment.
Quote:
Originally Posted by britboyj View Post
THE ANSWER IS IN THE HEADLINE.

Christ...
Oops.
Bubba Satori is offline   0 Reply With Quote
Old Feb 27, 2013, 07:16 PM   #24
Spectrum Abuser
macrumors 65816
 
Spectrum Abuser's Avatar
 
Join Date: Aug 2011
Quote:
Originally Posted by BigJohno View Post
So im paying for something and I can't listen to it unlimited... Looks like i'm not going to reup my payment.
Did you not read the second paragraph?

Users who wish to listen to more than 40 hours per month can subscribe to the Pandora One service and get unlimited listening, as well as no advertising -- or pay a one-time $0.99 fee to listen as long as they like for the rest of the month. Desktop users can continue to listen to unlimited music.

Besides. Pandora has had the forty hour limit in the past. They removed it back in 2011. It was bound to come back eventually.
__________________
iPad Mini Retina 16GB WiFi - iPhone 4 16GB (AT&T) - 21.5" iMac 2.5Ghz i5 (2011)
Spectrum Abuser is offline   12 Reply With Quote
Old Feb 27, 2013, 07:25 PM   #25
tylerhbrown
macrumors newbie
 
Join Date: Aug 2007
Quote:
Originally Posted by BigJohno View Post
So im paying for something and I can't listen to it unlimited... Looks like i'm not going to reup my payment.
The image from this post is misleading, this DOES NOT affect Pandora One users.
tylerhbrown is offline   3 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Spotify Announces New Free Listening Tiers for Mobile Devices MacRumors iOS Blog Discussion 24 Dec 12, 2013 12:43 PM
Carrier: Free 200 MB / month T mobile Jack Tripper iPhone 9 Nov 5, 2013 07:24 AM
All iPads: T-Mobile 200MB LTE FREE/Month iPad Air iPad 1 Oct 26, 2013 12:28 PM
Pandora to Remove 40-Hour Free Listening Limit Ahead of iTunes Radio Launch MacRumors MacRumors.com News Discussion 129 Aug 26, 2013 05:49 AM
MEA Mobile All apps free 72 Hours!! Michaelgtrusa iPhone and iPod touch Apps 0 Nov 19, 2012 05:17 AM

Forum Jump

All times are GMT -5. The time now is 04:37 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC