iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks

MacRumors · Jan 9, 2014

Apple is seeing increased success in selling its wares to large corporations thanks to the iPhone, reports The Wall Street Journal. A number of Apple products have acted as "halos" over the years, selling to first-time Apple owners and seeing that penetration lead to sales of more products.

The iPod helped drive Mac adoption with consumers, particularly amongst college students, but the iPhone is the most successful product in Apple's history and has driven tremendous amounts of Mac and iPad sales. One-quarter of Cisco's company-provided notebooks are Macs following that company's decision to allow employees to choose which platform they preferred.

Many companies are deploying custom applications for iPhones and iPads, with the iPhone often being Apple's first foothold in a business.

LG&E and KU Energy LLC, Kentucky's biggest electric utility ... approved the iPhone for employees in 2010. It then introduced iPads, and built apps such as one to help its helicopter patrollers survey 5,500 miles of high-voltage power lines. Using an iPad's global-positioning system, patrollers can pinpoint the location of a problem and select from a menu of common issues, such as a damaged pole or an overgrown tree.

"For years, we looked for some way to automate this and we heard all sorts of fairy tales, but we could never find anything," said Robby Trimble, LG&E and KU's manager of transmission-line services.

Now, the utility's engineers who run power plants use iPads to record how much electricity is generated. Warehouse managers use the tablet to scan bar codes and track the utility's tools and materials.

Forrester says Apple accounts for 8 percent of global business and government spending on computers and tablets -- that number does not include the iPhone -- and could rise to 11 percent by 2015.

Apple executives frequently mention enterprise adoption and custom app development in earnings release conference calls with analysts, touting large corporate adoptions of iOS devices and how companies are using internally developed apps. The company also has large websites profiling how businesses are using both the iPhone and iPad.

Article Link: iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks

ATL-JaySin · Jan 9, 2014

Cisco and IOS

There is no end to the number of IOS and iOS devices at Cisco. My team is actually 70% Mac. We are in a network operations role internally at Cisco.

-JaySin

H2SO4 · Jan 9, 2014

ATL-JaySin said:
There is no end to the number of IOS and iOS devices at Cisco. My team is actually 70% Mac. We are in a network operations role internally at Cisco.

-JaySin

How many of those Macs are running Windows?

AngerDanger · Jan 9, 2014

I can just imagine the two men in that photo playing Angry Birds.

macs4nw · Jan 9, 2014

Talking about a snow-ball effect..

Porco · Jan 9, 2014

"Yeah, I got the early release of her visual album on iTunes and here I have an older Beyoncé video from her 'I Am Sasha Fierce' album "

brdeveloper · Jan 9, 2014

I don't use the provided corporate Windows PC. The desktop PC I have on my tablet works as a base for the monitor, which is connected to my personal Macbook.

mrxak · Jan 9, 2014

I think this is why Apple is pushing iWork so hard, now, especially on iPad. The real halo effect, though, isn't so much from the iPhone itself, it's from the developers of iOS apps. It used to be Mac programmers were a rare breed, but the iOS gold rush has taught a lot of new and old programmers Objective-C and Cocoa, which of course kicked off a lot of new applications and interest in the Mac market. Mac programmers aren't so rare anymore, so Mac software isn't so rare anymore, so having Macs in the workplace is less of a big deal.

djgamble · Jan 9, 2014

That's good news... reading these forums recently you'd think everybody viewed Samsung as being the only option for mobile phones.

ericinboston · Jan 9, 2014

1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.

Jaro65 · Jan 9, 2014

ericinboston said:
1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.

So...how's the weather in Redmond?

sirozha · Jan 9, 2014

Cisco's engineers choose Mac over non-Mac laptops in about 80% of cases. Cisco has a lot of non-engineers working for them, so Macs making up 25% of all computers at Cisco is when both engineers and non-engineers are counted. Among Cisco engineers, Macs are significantly more popular than PCs.

scbn · Jan 9, 2014

This is from WSJ. The Halo effect is real. I see more and more people that I know use Macs now.

Kobayagi · Jan 9, 2014

ericinboston · Jan 9, 2014

Jaro65 said:
So...how's the weather in Redmond?

When you quote the ENTIRE post that contains multiple points, your single question pretty much becomes invalid. Please don't quote the entire post.

UKgaryb · Jan 9, 2014

We bought a company who do real time data processing based on mac's using a sand cluster processing of a problem took 12 weeks, processing on a 6node cluster of hp blades running Hadoop took 6 hours, x1 Apple MacBook 2013 air i7 took 22mins, people are taking notice that OSX has some very powerful features

mrhick01 · Jan 9, 2014

ericinboston said:
1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.

And doing such would make them a $400 billion a year company rather than the ~$250 billion a year company that they are now.

How is not achieving this magical 25 percent number a demerit?

Seoras · Jan 9, 2014

Back in the 90's it was 100% Mac's at Cisco

When I joined Cisco in '94 the only laptop you saw at the West Tasman Cisco campus was a Mac.
Then the corporate policy makers did a deal and everyone was moved to Toshiba's, then IBM stinkpads. No Macs. Windows only with nanny ware.
In the last 5 years there's been a change internally, probably originating in R&D, where most Cisco developers reformat their laptops and install Linux.
As I understand it R&D is pretty much all Macs but not all Mac OSX.
Nice hardware for the Linux fans to install their favourite distro.

Traverse · Jan 9, 2014

For me, it was an iPad Nano fifth generation. Ahhh good times.

Life was simpler back then....

dwhittington · Jan 9, 2014

ericinboston said:
1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

I disagree. I've heard the Cisco 25% number back in 2010 when it was mostly BYOD. Regardless of how high or low it might be, thats a big number for actual enterprise managed machines.

I've got several Fortune 500 customers who have both large managed or unmanaged install bases, also thanks to BYOD. This sort of stuff usually starts at the top and trickles down throughout an organization. It's not just one company, bro.

[insert gratuitous marketshare chart here]

dilbert99 · Jan 9, 2014

ericinboston said:
When you quote the ENTIRE post that contains multiple points, your single question pretty much becomes invalid. Please don't quote the entire post.

You do realise that MS is in Redmond?

ladeer · Jan 9, 2014

[deleted]

N64 · Jan 9, 2014

Good to hear. I don't really care at all about iPads and iPhones, but more Mac users means more Mac software. And I might not have to touch Windows anymore if it takes off. Can't stand using it.

But first Apple has to recover from Mavericks. Come on, no new features except extra RAM usage and bugs. Maybe less battery usage on MacBooks, but I don't know if that's true. Doubt it because it seems to use more CPU just from loading all that bloat.

----------

Seoras said:
When I joined Cisco in '94 the only laptop you saw at the West Tasman Cisco campus was a Mac.

I've heard about this. I happen to know a past Cisco employee.

ZOZO · Jan 9, 2014

It's not all about iOS devices. Colleges nowadays are almost entirely flooded with MacBooks. The workforce is now made up of probably millions who have used macs in school, and would like to use them at work too. If enough employees push for it, it starts being offered as an option. Not saying that's what's going on here, but it is what goes on in a lot of workplaces.

N64 said:
Good to hear. I don't really care at all about iPads and iPhones, but more Mac users means more Mac software. And I might not have to touch Windows anymore if it takes off. Can't stand using it.

But first Apple has to recover from Mavericks. Come on, no new features except extra RAM usage and bugs. Maybe less battery usage on MacBooks, but I don't know if that's true. Doubt it because it seems to use more CPU just from loading all that bloat.

Well, all tests show significant power usage improvements, as well as much improved RAM usage. RAM compression helps out a ton, timer coalescing (though probably almost exclusively used by Apple's software at the moment), is an incredible feature for battery life improvement. As more apps take advantage of it, battery life will slowly get better and better as time goes by. Weird, huh? App nap will probably end up working similarly, because if devs take full control of App Nap's behavior, they can also somewhat increase its efficiency. Mavericks is mostly a version focused on laptops. Some of the best features serve very little purpose on an iMac or Mac Pro, but then again, most macs sold are laptops.

felixwcf · Jan 9, 2014

H2SO4 said:
How many of those Macs are running Windows?

Those who play PC games. That's the only useful thing on Windows.

iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks

macrumors bot

macrumors newbie

macrumors 603

Graphics

macrumors 601

macrumors 68040

macrumors 68030

macrumors 68000

macrumors 6502a

macrumors 68020

macrumors 68040

macrumors 68000

macrumors 6502

macrumors 6502a

macrumors 68020

macrumors regular

macrumors 6502

macrumors 6502a

macrumors 604

macrumors regular

macrumors 68020

macrumors 6502

macrumors regular

macrumors member

macrumors newbie

Our Staff