Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Mar 23, 2011, 08:55 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Craig Federighi Succeeding Bertrand Serlet as Apple's Chief of Mac Software







Bertrand Serlet (Apple)
Apple today announced that Bertrand Serlet, senior vice president of Mac Software Engineering, will be departing the company in order to "focus less on products and more on science", although his specific destination remains unknown. Serlet joined Steve Jobs at NeXT in 1989, and transitioned to Apple in 1997 when NeXT was acquired and Jobs brought back to lead Apple."I've worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science," said Bertrand Serlet, Apple's senior vice president of Software Engineering.



Craig Federighi demoing Mac OS X Snow Leopard (Reuters)
Serlet will be replaced by Craig Federighi, currently Apple's vice president of Mac Software Engineering and who has led Mac OS X engineering for the past two years. Federighi is another former NeXT and Apple employee who spent ten years at Ariba before returning to Apple in 2009. Serlet notes that the transition should be seamless given Federighi's role in leading the current Mac OS X team."Craig has done a great job managing the Mac OS team for the past two years, Lion is a great release and the transition should be seamless."Serlet has occasionally appeared at Apple keynote and media events over the years to introduce Mac OS X-related features, and thus well known to longtime Apple followers. Federighi has made a couple of on-stage appearances since his return to Apple, demoing Mac OS X Snow Leopard at WWDC 2009 and showing off some of the features of Apple's forthcoming Mac OS X Lion at last October's "Back to the Mac" event.

Article Link: Craig Federighi Succeeding Bertrand Serlet as Apple's Chief of Mac Software

Last edited by WildCowboy; Mar 23, 2011 at 10:18 AM.
MacRumors is offline   0 Reply With Quote
Old Mar 23, 2011, 08:59 AM   #2
HiVolt
macrumors regular
 
Join Date: Sep 2008
Location: Toronto, Canada
Its funny how every position at Apple is either a Vice President or Senior Vice President of something... hehe..
__________________
| iPhone5 64GB Unlocked & JB'd | iPad4 32GB LTE JB'd | '09 Mac Mini C2D 2.26GHz, 8GB RAM, 240GB SSD | QNAP TS-869 Pro 8x3TB WD Red | QNAP TS-419P II 4x2TB WD Green |
HiVolt is offline   0 Reply With Quote
Old Mar 23, 2011, 08:59 AM   #3
somnanbule
macrumors newbie
 
Join Date: Mar 2006
*post removed*

Last edited by somnanbule; Oct 12, 2013 at 08:29 AM.
somnanbule is offline   0 Reply With Quote
Old Mar 23, 2011, 08:59 AM   #4
Cydonia
macrumors member
 
Join Date: Feb 2009
Location: Isle of Man
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8F190 Safari/6533.18.5)

I seem to recall Craig Federighi demoing Mac OS X Lion and he did a good job. Slightly nervous shaky hands but a watchable presenter.
Cydonia is offline   0 Reply With Quote
Old Mar 23, 2011, 09:02 AM   #5
KPOM
macrumors G3
 
Join Date: Oct 2010
Quote:
Originally Posted by HiVolt View Post
Its funny how every position at Apple is either a Vice President or Senior Vice President of something... hehe..
Maybe Apple was a bank in a previous life.

It's sad to see an "old timer" leave Apple, but I'm guessing that Serlet's financially set and wants to do some "pure" research at a university before he retires. Not everyone has that luxury.

It seems that OS X will be left in good hands, though.
KPOM is offline   0 Reply With Quote
Old Mar 23, 2011, 09:04 AM   #6
Littleodie914
macrumors 68000
 
Littleodie914's Avatar
 
Join Date: Jun 2004
Location: Rochester, NY
Dang, Federighi has large shoes to fill. His Lion demo was so-so. Serlet has been on the Mac OS X team since day one if I remember right, and has always seemed to understand where it needed to go next.

I wonder if the departure has anything to do with Mac OS X transitioning away from a traditional desktop OS towards a more touch-centric, "no-fuss" one. Would be interested in Serlet's opinion on this.
Littleodie914 is offline   1 Reply With Quote
Old Mar 23, 2011, 09:05 AM   #7
lunarworks
macrumors 6502
 
Join Date: Jun 2003
Location: Toronto, Canada
Although Serlet did a good fairly job leading the Mac software division, he did oversee all the flaws in it as well. UI fragmentation, iTunes bloat, etc. Let's see what the new guy can do.
lunarworks is offline   0 Reply With Quote
Old Mar 23, 2011, 09:10 AM   #8
kirky29
macrumors 65816
 
kirky29's Avatar
 
Join Date: Jun 2009
Location: Lincolnshire, England
Send a message via Yahoo to kirky29 Send a message via Skype™ to kirky29
Quote:
Originally Posted by owengot View Post
I'll always remember Serlet for his hilarious presentation of Mac OS X Tiger at WWDC.. "Redmond, start your photocopiers"
I always love that one!
__________________
27" iMac, 15" MacBook Pro 2.2GHz i7 2011, iPhone 5 16GB - iPad 1/2/3/Mini - 24" Cinema Display,
Apple Magic Mouse, Trackpad, Time Machine, Apple TV,
| Check out my flickr |
kirky29 is offline   0 Reply With Quote
Old Mar 23, 2011, 09:10 AM   #9
impulse462
macrumors 65816
 
impulse462's Avatar
 
Join Date: Jun 2009
Location: SF Bay Area
Quote:
Originally Posted by Littleodie914 View Post
Dang, Federighi has large shoes to fill. His Lion demo was so-so. Serlet has been on the Mac OS X team since day one if I remember right, and has always seemed to understand where it needed to go next.

I wonder if the departure has anything to do with Mac OS X transitioning away from a traditional desktop OS towards a more touch-centric, "no-fuss" one. Would be interested in Serlet's opinion on this.
+1

It seems like Serlet is more of an independent worker who *thinks different* where as Craig is a hardworker but would just "follow." Not making a cheap shot, they're both really good at what they do, just an (maybe wrong) assumption of mine.

In any case, sad to see Serlet go.
__________________
13.3" MacBook Air, 1.3GHz Core i5, 4GB RAM, 128GB SSD; 16GB Gold iPhone 5s
impulse462 is offline   0 Reply With Quote
Old Mar 23, 2011, 09:12 AM   #10
Consultant
macrumors G5
 
Consultant's Avatar
 
Join Date: Jun 2007
Quote:
Originally Posted by HiVolt View Post
Its funny how every position at Apple is either a Vice President or Senior Vice President of something... hehe..
No VP or SVP of magic though. =/
Consultant is offline   0 Reply With Quote
Old Mar 23, 2011, 09:16 AM   #11
apolloa
macrumors 68040
 
Join Date: Oct 2008
Now if this guy is not leaving to retire. Then RIP Apple. Seriously, if Apple thinks I want my computer to resemble an overgrown iPad then they can loose my money and I'll be buying an Alienware.
Microsoft seem to be the only ones that still get computers? Apple has done brilliantly as well but I really do worry that they have an itch to dumb them down to ridiculous levels!!

Then again...... perhaps the man is leaving because he just is not comfortable with the talk from other employee's about where they want to take Apple after Mr Jobs leaves which is no doubt going to be very soon. I have a feeling they want to go in an entirely new direction..

IMO you don't leave a massively successful company after 22 years without a reason unless your retiring.
apolloa is offline   1 Reply With Quote
Old Mar 23, 2011, 09:17 AM   #12
Littleodie914
macrumors 68000
 
Littleodie914's Avatar
 
Join Date: Jun 2004
Location: Rochester, NY
Quote:
Originally Posted by impulse462 View Post
+1

It seems like Serlet is more of an independent worker who *thinks different* where as Craig is a hardworker but would just "follow." Not making a cheap shot, they're both really good at what they do, just an (maybe wrong) assumption of mine.

In any case, sad to see Serlet go.
Nah, I agree completely. Serlet has always struck me as a power user who also knew how to cater to the masses. (Great features for developers/coders, and simple UIs for everyone else.)

Probably off-topic, but Lion seems more "toy-ish" than previous releases. I hope Serlet's departure isn't a sign of things to come.
Littleodie914 is offline   0 Reply With Quote
Old Mar 23, 2011, 09:18 AM   #13
HiVolt
macrumors regular
 
Join Date: Sep 2008
Location: Toronto, Canada
Quote:
Originally Posted by Consultant View Post
No VP or SVP of magic though. =/
LOL. Jobs holds that title. CEO of "Revolution and Magic"
__________________
| iPhone5 64GB Unlocked & JB'd | iPad4 32GB LTE JB'd | '09 Mac Mini C2D 2.26GHz, 8GB RAM, 240GB SSD | QNAP TS-869 Pro 8x3TB WD Red | QNAP TS-419P II 4x2TB WD Green |
HiVolt is offline   0 Reply With Quote
Old Mar 23, 2011, 09:20 AM   #14
RoboCop001
macrumors 65816
 
Join Date: Oct 2005
Location: Toronto, Canada
omg
Attached Images
 
RoboCop001 is offline   0 Reply With Quote
Old Mar 23, 2011, 09:20 AM   #15
talkingfuture
macrumors 65816
 
talkingfuture's Avatar
 
Join Date: Dec 2008
Location: The back of beyond.
I guess we probably won't see any major change in the direction of OSX. I wonder what the science he wants to focus on could be?
talkingfuture is offline   0 Reply With Quote
Old Mar 23, 2011, 09:21 AM   #16
Stente
macrumors newbie
 
Join Date: Dec 2007
Loved when he made fun of Windows Vista

"look they tried to cover up the windows logo with a bubble....but you know what......its still windows!"

Can't remember if I got the quotation just right, but that made me laugh .

Cheers,

Stefan
Stente is offline   0 Reply With Quote
Old Mar 23, 2011, 09:21 AM   #17
hcho3
macrumors 68030
 
Join Date: May 2010
Damn.... Sir Serlet had a best accent ever.

"REDMOND START YOUR PHOTOGRAPHERS. IT WAS ONLY A JOKEEE, BUT THEY ACTUALLY TOOK IT SERIOUSLY."

Craig has no accent! Get an accent, Craig.
hcho3 is offline   0 Reply With Quote
Old Mar 23, 2011, 09:21 AM   #18
mikeapple
macrumors member
 
Join Date: Apr 2010
As long as Steve and Johnny Ive stay... I'm not panicking ...Everything is going to be A O K
__________________
27 inch iMac i7 12GB Ram, Windows 7 in VMware Fusion iPad 2 3G 32GB HTC Thunderbolt iPod Shuffle 2GB
mikeapple is offline   0 Reply With Quote
Old Mar 23, 2011, 09:21 AM   #19
aiqw9182
Banned
 
Join Date: Apr 2010
Craig is demoing Snow Leopard in the picture above in the article, not Lion.
aiqw9182 is offline   0 Reply With Quote
Old Mar 23, 2011, 09:21 AM   #20
ArtOfWarfare
macrumors 603
 
ArtOfWarfare's Avatar
 
Join Date: Nov 2007
Send a message via Skype™ to ArtOfWarfare
Does anyone else think the choice of image for Craig is odd? Fist in the air, hand on his hip, hunched over... All adds up to looking like a cranky old man.
__________________
Battery Status - On the Mac App Store
The only app that'll estimate when your wireless devices will need their batteries changed.
Including the ones paired with other Macs on your network.
ArtOfWarfare is offline   0 Reply With Quote
Old Mar 23, 2011, 09:22 AM   #21
Small White Car
macrumors G3
 
Small White Car's Avatar
 
Join Date: Aug 2006
Location: Washington DC
Quote:
Originally Posted by apolloa View Post
IMO you don't leave a massively successful company after 22 years without a reason unless your retiring.
I'm guessing that you're not someone who's been in that position, though. How does your opinion account for those guys?
Small White Car is offline   0 Reply With Quote
Old Mar 23, 2011, 09:24 AM   #22
Hildegunst
macrumors newbie
 
Join Date: Feb 2011
He also demoed the Snow Leopard user features, didn't he? Or did he leave Apple between Snow Leopard and Lion?
Hildegunst is offline   0 Reply With Quote
Old Mar 23, 2011, 09:25 AM   #23
Mr. Chewbacca
macrumors 6502a
 
Mr. Chewbacca's Avatar
 
Join Date: Apr 2010
Is it just me or does his right eye look odd? Is it a fake eye?
__________________
TV2, iPhone 5 64g, iPad3 32g,supersized by the dev team , A s#@t load of iPods
2011 17" MBP 16gb,antiglare: Wookie man-purse to hold it all.
Mr. Chewbacca is offline   0 Reply With Quote
Old Mar 23, 2011, 09:25 AM   #24
toddybody
Guest
 
Join Date: May 2010
Location: On Mars, thinking about my father...
Like OMG, I had the craziest thought! What if MacRumors had more articles about...Mac Rumors?! Whoa whoa wee wow, that would be so cool.


*Face Palm.

Boring stuff.
toddybody is offline   0 Reply With Quote
Old Mar 23, 2011, 09:26 AM   #25
talkingfuture
macrumors 65816
 
talkingfuture's Avatar
 
Join Date: Dec 2008
Location: The back of beyond.
Does this make Jony Ive the only European at the top of Apple now? Can't think of anyone else.
talkingfuture is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple Execs Eddy Cue and Craig Federighi to Speak at Code Conference in May MacRumors MacRumors.com News Discussion 25 Apr 30, 2014 09:56 AM
Apple's Jony Ive and Craig Federighi Discuss Their Design and Engineering Partnership MacRumors MacRumors.com News Discussion 107 Oct 1, 2013 10:38 AM
Craig Federighi and Dan Riccio Named Senior Executives, Bob Mansfield to Remain at Apple MacRumors MacRumors.com News Discussion 124 Sep 5, 2012 09:37 AM
Longtime OS X Chief Bertrand Serlet Working on New Cloud Startup MacRumors Mac Blog Discussion 44 Jul 30, 2012 03:59 PM
Bertrand Serlet Joins Parallels Board of Directors MacRumors Mac Blog Discussion 34 Jul 19, 2012 10:40 AM

Forum Jump

All times are GMT -5. The time now is 02:32 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC