Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 4, 2011, 03:44 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
MacBook Air Evolving Into Mainstream Product?






Graph from Fortune
A new research note by J.P. Morgan's Mark Moskowitz reveals that Apple's MacBook Air has seen significant sales growth since its most recent refresh in October (via AppleInsider and Fortune). MacBook Air sales in the last quarter were 333% higher year over year with projections of annual revenue of near $2.2 billion. The new MacBook Air adopted an SSD-only design, introduced an 11.6" model, and saw a considerable price drop from the previous models.
Quote:
"We believe that the growth rate of the MacBook Air stands to moderate, but we expect the product to exhibit increasing contribution to the overall Mac business," Moskowitz wrote. "(The fourth quarter of calendar 2010) was the first quarter in which the MacBook Air accounted for greater than 10% of total Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales during the quarter, versus 5% in the prior year."
The MacBook Air was originally released in January 2008 as a 13" model only with a starting price of $1799. While Apple has offered slight improvements and price drops in the interim, October's refresh was the most dramatic overhaul of the ultra-portable with the introduction of an 11.6" model that starts at $999.

Article Link: MacBook Air Evolving Into Mainstream Product?

Last edited by arn; Apr 4, 2011 at 04:20 PM.
MacRumors is offline   0 Reply With Quote
Old Apr 4, 2011, 03:46 PM   #2
gglockner
macrumors 6502
 
Join Date: Nov 2007
Location: Bellevue, WA
News flash: price drops = higher sales figures.
__________________
Giving my money to Apple since 1993.
gglockner is offline   0 Reply With Quote
Old Apr 4, 2011, 03:47 PM   #3
wordoflife
macrumors 604
 
wordoflife's Avatar
 
Join Date: Jul 2009
Yet stocks are at ~$340
wordoflife is offline   0 Reply With Quote
Old Apr 4, 2011, 03:48 PM   #4
quagmire
macrumors 603
 
quagmire's Avatar
 
Join Date: Apr 2004
My parents love their 11.6" MBA. My mom was considering an iPad and when my dad saw the MBA, he thought I scammed her into paying more money. Now that he is using it more and more, he finally came around.
__________________
Crimes against US History:
CV-6 USS Enterprise
Yankee Stadium
Penn Station-New York
quagmire is offline   0 Reply With Quote
Old Apr 4, 2011, 03:48 PM   #5
theheadguy
macrumors 6502a
 
Join Date: Apr 2005
Location: california
Send a message via AIM to theheadguy
Quote:
Originally Posted by gglockner View Post
News flash: price drops = higher sales figures.
Exactly. Not exactly a shocker considering the considerable price drop to some reasonable figures.
__________________
the best feature of this forum is the ability to turn off the viewing of signatures
theheadguy is offline   0 Reply With Quote
Old Apr 4, 2011, 03:51 PM   #6
Cinematographer
macrumors 6502a
 
Cinematographer's Avatar
 
Join Date: Sep 2005
Location: far away
Isn't the graph misleading? Is it 400 thousand units or 400 million units?

Edit: They've changed the legend of the graph. It's correct now. Nevermind.
__________________
iMac 24", MBP 15", Phone 4, Pod 40 GB, Touch 16 GB, Shuffle 1 GB, aTV 2

Last edited by Cinematographer; Apr 4, 2011 at 11:39 PM.
Cinematographer is offline   0 Reply With Quote
Old Apr 4, 2011, 03:52 PM   #7
Full of Win
Banned
 
Join Date: Nov 2007
Location: Ask Apple
Just wait until they add Thunderbolt to the design. I know more than one person who never even looked at the MBA for its lack of a high speed port.
Full of Win is offline   0 Reply With Quote
Old Apr 4, 2011, 03:53 PM   #8
gkarris
macrumors 604
 
gkarris's Avatar
 
Join Date: Dec 2004
Location: "No escape from Reality..."
Always loved the design...

Wish I can afford one - all I got was a cheap 11.6" Netbook on $199 Holiday special at the MS Store...
__________________
"This gate's plastic." Captain Carter, Stargate SG-1, "Touchstone"
gkarris is offline   0 Reply With Quote
Old Apr 4, 2011, 03:54 PM   #9
alhasa
macrumors member
 
Join Date: Jul 2008
its apple's best product

i used to own a white macbook 13" and 3g iPad for on the road. Sold the two and bought the MBA - best thing i ever did. The screen on this thing is amazing and its far more functional than an iPad. I have a full mac with me all the time now
__________________
MacBook Air 13" 1.8ghz Core i7 256gb (2011)
Samsung Galaxy Note
alhasa is offline   0 Reply With Quote
Old Apr 4, 2011, 03:54 PM   #10
Lesser Evets
macrumors 68030
 
Lesser Evets's Avatar
 
Join Date: Jan 2006
Wish they'd take the plunge already and make it the iPad Air. Yeah, heavier, no keyboard, but would be what a lot of people want.

Quote:
Originally Posted by Cinematographer View Post
Isn't the graph misleading? Is it 400 thousand units or 400 million units?
Yeah, I expect Apple makes more than a buck thirty on each Air sold.
__________________
2x1.86 BSEL Pro 1,1; 5770; 16GB RAM
Lesser Evets is offline   0 Reply With Quote
Old Apr 4, 2011, 03:55 PM   #11
briantoronto
macrumors newbie
 
Join Date: Oct 2007
Location: YTO
Quote:
Originally Posted by theheadguy View Post
Exactly. Not exactly a shocker considering the considerable price drop to some reasonable figures.
Not just the price drop, but performance improvements as well. I had an orig. MBA, and it was a piece of s***. My new MBA is a pretty nice machine. Nice enough I sold my iPad to finance it.
briantoronto is offline   0 Reply With Quote
Old Apr 4, 2011, 03:55 PM   #12
ten-oak-druid
macrumors 68000
 
ten-oak-druid's Avatar
 
Join Date: Jan 2010
I think once an internal SSD drive of 500GB capacity can be had for $150, the air will be the top mac laptop.
__________________
Sure Timothy Dolan looks nice in that flamboyant robe but he is just too intolerant to respect.
ten-oak-druid is offline   0 Reply With Quote
Old Apr 4, 2011, 03:55 PM   #13
arn
macrumors god
 
arn's Avatar
 
Join Date: Apr 2001
Send a message via AIM to arn
Quote:
Originally Posted by Cinematographer View Post
Isn't the graph misleading? Is it 400 thousand units or 400 million units?
ya, it's supposed to be thousands of units and dollars.

arn
arn is offline   0 Reply With Quote
Old Apr 4, 2011, 03:56 PM   #14
LagunaSol
Banned
 
Join Date: Apr 2003
The MacBook Air and the iPad are the future of portable computing. Thin, light, fast (SSD). Enough power to get the job done, not so much power you need 3 cooling fans and 3 lbs. of battery to do it.

It's not that the MacBook Air is evolving into a mainstream product. It's the mainstream that's evolving into MacBook Air-like products.
LagunaSol is offline   0 Reply With Quote
Old Apr 4, 2011, 03:56 PM   #15
bobobenobi
macrumors regular
 
Join Date: Feb 2010
Quote:
Originally Posted by Cinematographer View Post
Isn't the graph misleading? Is it 400 thousand units or 400 million units?
It's actually 400 *zillion* units.
bobobenobi is offline   0 Reply With Quote
Old Apr 4, 2011, 03:56 PM   #16
Slix
macrumors 6502
 
Join Date: Mar 2010
MacBook Air is awesome because they're so small. People want that in a product.
__________________
Looking for a small, close, friendly community where you can hang out, talk about Pokémon and anything, and have fun?
Check out The 'Wag!
Slix is offline   0 Reply With Quote
Old Apr 4, 2011, 03:57 PM   #17
JodyK
macrumors 6502a
 
Join Date: Jan 2010
Location: Northern Atlanta suburbs
Renewed design, improved specs @ a significant lower price point from a company gaining attention and market share in several other tech fields (ios) ... Duh Charlie Sheen says WINNER!
__________________
RMBP 15 2.3 16GB Ram - 27 iMac - iPad mini LTE - 64GB iPhone 5s Silver "proudly on Tmobile" - 3 Apple TV's - 2 Time Capsules
JodyK is offline   0 Reply With Quote
Old Apr 4, 2011, 03:59 PM   #18
NY Guitarist
macrumors 6502
 
Join Date: Mar 2011
I will buy the MBA when it gets a backlit keyboard. I really like the small, light form but need to be able to see the keys in a dark room (or stage). The sales guy at the Apple store just told me to "crank the screen brightness and tilt the display down to light the keys". Yeah, uh no, the last thing I need in the dark is a brighter screen.

Also, it would be nice to get Thunderbolt I/O and (really dreaming now) higher capacity/cost effective SSD storage.

I think when you get a decent amount of SSD capacity without a huge price jack MBA sales will jump even more.
NY Guitarist is offline   0 Reply With Quote
Old Apr 4, 2011, 03:59 PM   #19
Cinematographer
macrumors 6502a
 
Cinematographer's Avatar
 
Join Date: Sep 2005
Location: far away
Quote:
Originally Posted by arn View Post
ya, it's supposed to be thousands of units and dollars.
Let's say thousands of units and millions of dollars, ok?
__________________
iMac 24", MBP 15", Phone 4, Pod 40 GB, Touch 16 GB, Shuffle 1 GB, aTV 2

Last edited by Doctor Q; Apr 4, 2011 at 07:58 PM. Reason: removed quote of deleted post
Cinematographer is offline   0 Reply With Quote
Old Apr 4, 2011, 03:59 PM   #20
gkarris
macrumors 604
 
gkarris's Avatar
 
Join Date: Dec 2004
Location: "No escape from Reality..."
Quote:
Originally Posted by Cinematographer View Post
Isn't the graph misleading? Is it 400 thousand units or 400 million units?
Easy now...

It says "Thousands of Units and Dollars" so it's just over 400 Thousand Units at a mere 550 Dollars...

__________________
"This gate's plastic." Captain Carter, Stargate SG-1, "Touchstone"

Last edited by Doctor Q; Apr 4, 2011 at 07:58 PM. Reason: removed quote of deleted post
gkarris is offline   0 Reply With Quote
Old Apr 4, 2011, 04:00 PM   #21
a1kim
macrumors member
 
Join Date: Dec 2007
I love it

I just got the 13" Air from my new job, and I love this thing. There is no going back for me. I had a two year old MacBook Pro 15" before this and a string of Powerbooks before that. The size/weight is perfect, and the speed bump from the SDD is just awesome. Definitely faster than my last MacBook Pro at almost all tasks, despite it having a slower processor.
a1kim is offline   0 Reply With Quote
Old Apr 4, 2011, 04:00 PM   #22
weing
macrumors regular
 
Join Date: Apr 2007
Paging Captain Obvious!

Laptops will soon go the way of desktops for most people unless they depend on a computer directly for their living such as serious editors or designers.
I would lay money the current 13" MBP will be the last 13" MBP manufactured. The 13" MBA fills that need for 99% of anyone needing a 13" machine.
weing is offline   0 Reply With Quote
Old Apr 4, 2011, 04:01 PM   #23
tigres
macrumors 68040
 
tigres's Avatar
 
Join Date: Aug 2007
Location: Land of the Free-Waiting for Term Limits
Quote:
Originally Posted by Full of Win View Post
I know more than one person who never even looked at the MBA for its lack of a high speed port.
Really?
Why, what can you use the TB port with today?
__________________
Quicker than two shakes of a lambs tail
tigres is offline   0 Reply With Quote
Old Apr 4, 2011, 04:04 PM   #24
joel6653
macrumors newbie
 
Join Date: Nov 2008
Original source is wrong

The original graph on Fortune (link is in article) also had a graph that didn't look right. But the accompanying spreadsheets made it clear that it's supposed to be thousands of units, millions of dollars.
joel6653 is offline   0 Reply With Quote
Old Apr 4, 2011, 04:05 PM   #25
lilo777
Banned
 
Join Date: Nov 2009
Quote:
Originally Posted by Slix View Post
MacBook Air is awesome because they're so small. People want that in a product.
Only for specific purposes. I prefer 2x24" or 27" monitor for real work.
lilo777 is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
New iPhone Retro into HD evolving game (Kickstarter) samqthegame iPhone and iPod touch Apps 0 Mar 24, 2014 08:31 PM
iPad: iPad Air, my first Apple product! iFrancis iPad 55 Dec 25, 2013 06:05 AM
iPad: In iPad Air Ad, was that Johnny Ive's Product (RED) table? jamesjingyi iPad 4 Oct 23, 2013 02:38 PM
Is the iPhone evolving towards the proportions of the 2001 monolith? bobob Community Discussion 4 Sep 27, 2012 09:55 AM

Forum Jump

All times are GMT -5. The time now is 09:43 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC