Apple Named World's Most Valuable Brand at $153 Billion

MacRumors · May 9, 2011

As measured by marketing and advertising group WPP in its annual BrandZ study of global brands, Apple easily topped the list of most valuable brands for the first time. Apple checks in with a brand value of over $153 billion, up 84% over last year and well ahead of second-place Google, which had topped the survey for the previous four years, at $111 billion.

The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion. Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion.

Brand values are calculated using an analysis of financial and market data alongside reports from analysts and surveys of over two million consumers around the globe. That information is processed in an effort to ascribe a value to brands that allow a company to differentiate itself from competitors.

Article Link: Apple Named World's Most Valuable Brand at $153 Billion

JoJack82 · May 9, 2011

Does anyone else find it odd that Marlboro is increasing by 18%?

LondonCentral · May 9, 2011

That's pretty cool. Get McDonalds, Coca-Cola and Marlboro off there and I'll be happy.

talkingfuture · May 9, 2011

Some impressive growth there, especially compared to the other companies who aren't exactly lightweights.

Frosticus · May 9, 2011

Good work Apple

MonkeySee.... · May 9, 2011

oh and well done Apple. Good for you

timothy632 · May 9, 2011

awesome

thats amazing!

*LTD* · May 9, 2011

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2 like Mac OS X; en) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C134 Safari/6533.18.5)

There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.

Frosticus · May 9, 2011

That's almost equivalent to the GDP of Peru...!

http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)

Themaeds · May 9, 2011

JoJack82 said:
Does anyone else find it odd that Marlboro is increasing by 18%?

All the cool kids are doing it

Northgrove · May 9, 2011

Haha @ Marlboro, so sad...

*LTD* · May 9, 2011

JoJack82 said:
Does anyone else find it odd that Marlboro is increasing by 18%?

http://panacea911.wordpress.com/2007/11/15/the-marlboro-marine/

MH01 · May 9, 2011

*LTD* said:
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2 like Mac OS X; en) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C134 Safari/6533.18.5)

There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.

I had faith in you...... this brought a tear to my eye.. :apple:

mattwolfmatt · May 9, 2011

I'm happy for Apple, but am wary of the "survey" that brought this chart forward. Since when does positive "customer surveys" translate to net worth?

Tha Professor · May 9, 2011

I was waiting all day to see what will we see in this report. Good news! Congrats to Apple! is each of these " :apple:

" worth 153 billion as well?

toddybody · May 9, 2011

I actually consider FullofWin's usually "negative" comments to be a small refreshing breeze in the desert of "Like OMG, Apple totally released another must have winner! My life will be so much better with an iGoofleDoofPro! Credit card in hand!"...Yikes, Ill take criticism over that blind following any day

Tha Professor · May 9, 2011

On the other note.. AT&T is the most valued Telco brand...

AppleScruff1 · May 9, 2011

Go Marlboro!!

roadbloc · May 9, 2011

Congratulations Apple! I wish you the best of luck for maintaining the position in the future.

*LTD* · May 9, 2011

toddybody said:
I actually consider FullofWin's usually "negative" comments to be a small refreshing breeze in the desert of "Like OMG, Apple totally released another must have winner! My life will be so much better with an iGoofleDoofPro! Credit card in hand!"...Yikes, Ill take criticism over that blind following any day

Contrarianism purely for its own sake (or to provide "refreshment" and variety) is not cool.

roadbloc · May 9, 2011

*LTD* said:
Contrarianism purely for its own sake (or to provide "refreshment" and variety) is not cool.

You're just at the opposite end of the stick that FullofWin. I find your post rather hypocritical.

MrWillie · May 9, 2011

And Google slipped 2%. I'm going to light up a Marlboro and ponder this...

Lesser Evets · May 9, 2011

Good for Apple and Coke.

I loathe those other companies for ethical reasons, but I love to see businesses doing well. Google and GE are total scumbags.

vincenz · May 9, 2011

JoJack82 said:
Does anyone else find it odd that Marlboro is increasing by 18%?

Yeh, that's just weird. It's not like it's the 1960s or anything.

Themaeds · May 9, 2011

*LTD* said:
Contrarianism purely for its own sake (or to provide "refreshment" and variety) is not cool.

Yes, yes it is....

Signed, George Carlin

Apple Named World's Most Valuable Brand at $153 Billion

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