Screenshots and reviews are not enough. It would be nice to see iTunes show video previews from the developer showing the App in action so the customer can get a better sense on purchasing.
Not to mention whether it be iTunes categories, etc. or even sites like AppShopper, there really needs to be better information and organization when it comes to finding good Apps.
For example, I was looking last night for Apps for my kid for our upcoming trip and everything is lumped into education with no real breakdown by type, age, etc. So unless you want to go through trial and error, search through tons of apps, etc., it's like trying to sift through a mountain to find what would be useful.
Agreed. App store organisation is not good at all. Plus on the iPad, after scrolling through tonnes of pages, when you enter an app to see its description and you come out of it, you are directed back to the starting of the list with absolutely no way to go back. It's pathetic programming and poor data structuring on Apple's part.
I guess they need some better Algorithm experts to sort this out.