The market rewards innovation. Apple has seen its sale go through the roof because of it. Patents exist and do protect truly innovative products, but most are highly derivative and makes patent portfolios an offensive weapon against another's products rather than a defensive weapon to protect one's products.
The market rewards innovation -- not the people who innovate. Think of it this way. Who makes more in a company: the person who invents the product or the person who sells it? It doesn't take long to find stories of someone who came up with something innovative without protecting it only to be out-maneuvered and out-spent by another company who essentially got the innovation for free.
What good is it for a company to innovate to have another company profit off of it? Good for the market, bad for the company.