How much music is on your computer? If it's more than 32GB, it's not all on your iPhone. I don't think it's even about the storage, though. It's about the fact that I can buy or rip a song to my computer, and then pick up my iPhone, walk out the door, and it's automatically on that device too. No more having to manage your music across your desktop and your phone and your laptop and your iPad and... whoops, iPhone is out of space... etc. All your music on all of your devices instantly at the touch of a button. Sounds pretty damn cool to me.I don't get it and I don't want it. My music is loaded on my iPod, my phone, my computer. Why do I need all this......? and I am NOT going to pay the carriers for more data, THAT IS for certain.