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Old Aug 30, 2011, 04:42 PM   #1
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New Apple Retail Store Design is Perfectly Symmetrical




Apple has gone through several iterations of its retail store design in the 10 years the stores have been open. The original design had black borders with large, backlit Apple logo mounted to the front of the store, near eye-level. Then, the stores went through an aluminum phase, with much more glass. The stores had a smallish aluminum border surrounding both the front doors and the window displays.

The most recent stores, such as the new Apple Store 4th Street in Berkeley, CA get rid of almost all the aluminum, and instead are almost entirely glass.




As IFOAppleStore notes, Apple's store architects have worked very hard to present an entirely symmetrical appearance for the 4th Street store. Apple has redesigned the sidewalk in front of the store with several different sized stone tiles to precisely match the sizes of the front window glass.
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In this case, the master element is the stone floor tiles, which are 76 centimeters square (about 30 inches). The glass window panes are then manufactured to a multiple of that dimension. Outside, Apple routinely installs a new sidewalk in front of its street-facing stores. In this case, the sidewalk was made with contraction lines that are also multiple of the stone tile dimension. When all the painstaking design and construction work is finished, passersby and store visitors "see" the effect, but probably don't realize why the store is so attractive.
In a companion post, IFOAppleStore notes the subtle new security grate system the Berkeley store -- one open to foot traffic 24/7 -- employs:
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The steel grating at that store is constructed of narrow horizontal rods and thin vertical strips that have a minimal cross-section. When the grating is raised, it's stored entirely within the ceiling behind a thin access slot. When the grating is lowered, it slides down through narrow slots in the side wall.
The grate closes well behind the front window as well, so that Apple's perfectionist window displays aren't obstructed by unsightly, but necessary, security features.

Article Link: New Apple Retail Store Design is Perfectly Symmetrical
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Old Aug 30, 2011, 04:47 PM   #2
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That's gonna be cool to see.
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Old Aug 30, 2011, 05:04 PM   #3
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Once again, some more excellent design from Apple.
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Old Aug 30, 2011, 05:10 PM   #4
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Am I the only one who doesn't like this that much?

I like glass in their store designs, but it looked great with aluminium. All glass just seems quite bare.. maybe too simple.
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Old Aug 30, 2011, 05:16 PM   #5
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Will this happen to all Apple Stores again? Hope so. This looks cool.
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Old Aug 30, 2011, 05:21 PM   #6
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nicely done

definely an order from Jobs
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Old Aug 30, 2011, 05:24 PM   #7
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Now I can go in the stores without getting shakes from my OCDness.
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Old Aug 30, 2011, 05:30 PM   #8
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Quote:
Originally Posted by thegoldenmackid View Post
Now I can go in the stores without getting shakes from my OCDness.
I know I had to stand perfectly in the middle or it felt like the walls were closing in on me

















(/Sarcasm)
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Old Aug 30, 2011, 05:50 PM   #9
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Quote:
Originally Posted by Slix View Post
That's gonna be cool to see.
Totally. Hope they rework other stores like this.

Quote:
Originally Posted by thegoldenmackid View Post
Now I can go in the stores without getting shakes from my OCDness.
Hah hah... I don't think I have OCD, but I'm pretty sure I would enjoy the zen of it anyway.
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Old Aug 30, 2011, 06:10 PM   #10
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Will all that glass have oleophobic coating?
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Old Aug 30, 2011, 06:36 PM   #11
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I love how much attention to detail Apple continues to put into the each and every aspect of their brand. It's nice to see and I wish others would do the same (myself included!)
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Old Aug 30, 2011, 06:43 PM   #12
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I'm going to take the long drive up there just to see it, i'll make sure to come back with the measurements and degrees.
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Old Aug 30, 2011, 06:49 PM   #13
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The Apple logo is not symmetrical...
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Old Aug 30, 2011, 07:11 PM   #14
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Old Aug 30, 2011, 07:16 PM   #15
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Originally Posted by Prodo123 View Post
The Apple logo is not symmetrical...
[Jobs] Don't look at it that way [/Jobs]






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Old Aug 30, 2011, 08:01 PM   #16
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Beautiful design. Adds a greater feeling of openness to the overall feel.
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Old Aug 30, 2011, 08:02 PM   #17
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Perfection

That Apple Store is not completely symmetrical. The images on the right and left walls are not the same. Therefore, the Apple Store is not completely symmetrical.
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Old Aug 30, 2011, 08:10 PM   #18
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It looks so inviting and beautiful
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Old Aug 30, 2011, 08:22 PM   #19
AmbiguousNinja
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OCD satisfied.
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Old Aug 30, 2011, 08:30 PM   #20
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Do we have to enter the stores only at such times as 10.01, etc.?




(I have an OCD thing for such numbers)
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Old Aug 30, 2011, 08:34 PM   #21
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Location: Canada, eh?
Adrian Monk would be pleased.
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Old Aug 30, 2011, 09:13 PM   #22
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It's amazing how subtle yet powerful the use of design symmetry is. Apple is smart to design their stores as meticulously as they design their products. For anyone who doesn't know about Apple products, the store itself will speak volumes.
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Old Aug 30, 2011, 10:25 PM   #23
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Quote:
Originally Posted by jayducharme View Post
It's amazing how subtle yet powerful the use of design symmetry is. Apple is smart to design their stores as meticulously as they design their products. For anyone who doesn't know about Apple products, the store itself will speak volumes.
Plus with all that symmetry their eye will be drawn to the breaks.
Which will be the logo at least briefly.
The real point of disorder that will catch the eye will be the product.
I wouldn't be surprised to see people picking up the products just to place them more orderly on the display tables.

Look at the bases to the window screens they to seem to be identical. So your brain is going to briefly look at them to work out it was expecting them to be mirrored.
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Old Aug 30, 2011, 11:39 PM   #24
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This is more like CDO than OCD

Its about the same except the letters are in alphabetical order.

As they should be!!




(ok i stole that from someones fb post)
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Old Aug 31, 2011, 12:48 AM   #25
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The new store they opened here in Anchorage is also symmetrical, although it only has three rows of tables instead of four. It's also seems to be deeper than this store, based on the picture in the original post.
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