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Old Oct 14, 2011, 10:32 AM   #1
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Survey of Regent Street iPhone 4S Line Reveals Record Crowd and Other Tidbits







UK insurance firm Protect Your Bubble today conducted a survey of the iPhone 4S line at Apple's Regent Street retail store in London, finding a record line of 778 people just as the store opened for sales.
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Analysis of the data, comparing against previous Regent St exit polls on the iPhone 4, iPad and iPad 2 launches, shows that the crowd of 778 people for the iPhone 4S comfortably beats the previous record holder of 668 for the original iPhone 4; 662 for the iPad 2; and 451 for the original iPad.
The company has also put together an infographic highlighting a number of pieces of data collected in surveys of the crowd. Among the most interesting results:

- 53% of those in line were there because they missed the pre-order window, while an additional 7% thought the iPhone 4S was only available in-store. A substantial fraction of the crowd was also there primarily for the experience, with 18% saying that simply wanted "to be there" and 11% noting that they were there because they were "die hard Apple fans".

- Nearly half of the crowd was upgrading from the iPhone 4 to the iPhone 4S, while 35% were lining up to purchase their first iPhone.

- The new 8-megapixel camera was cited most frequently (37%) as the "standout feature" of the iPhone 4S, with Siri (34%) registering in a strong second place. But 33% of the crowd viewed Siri as a gimmick rather than a truly useful feature.

Article Link: Survey of Regent Street iPhone 4S Line Reveals Record Crowd and Other Tidbits
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Old Oct 14, 2011, 10:37 AM   #2
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Before the concept of pre-order, I could totally understand the lines. Now I'm just baffled.
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Old Oct 14, 2011, 10:40 AM   #3
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No wonder that 'only 15 people at Regents Street' post went into wasteland
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Old Oct 14, 2011, 10:40 AM   #4
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There is no line at regent street by 2pm bst.
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Old Oct 14, 2011, 10:41 AM   #5
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it's standing as a gimmick is strictly dependent on how useful it is. If it works, no longer a gimmick
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Old Oct 14, 2011, 10:41 AM   #6
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There should be a "because [carrier] effed up my pre-order even though I reserved it in time" option.
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Old Oct 14, 2011, 10:41 AM   #7
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It would have been interesting to see the numbers of people who were upgrading from 3GS. Many of us decided not to get the iPhone 4 because of the 32 GB limit, and are upgrading now because of the 4S' 64 GB.
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Old Oct 14, 2011, 10:44 AM   #8
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Originally Posted by bryanl View Post
Before the concept of pre-order, I could totally understand the lines. Now I'm just baffled.
O2 decided in their infinite wisdom there would be no pre-order.

I've never stood in these lines... What if you're upgrading on a network, can Apple set that up for you too, or do they only deal with new phones off contract?
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Old Oct 14, 2011, 10:46 AM   #9
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Originally Posted by bassfingers View Post
it's standing as a gimmick is strictly dependent on how useful it is. If it works, no longer a gimmick
Exactly. The mouse was a gimmick when it first appeared. Eventually, it became an indispensable part of working with technology. Siri will be the same.
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Old Oct 14, 2011, 10:51 AM   #10
LRichard
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Late :(

Quote:
Originally Posted by bryanl View Post
Before the concept of pre-order, I could totally understand the lines. Now I'm just baffled.
too bad pre-orders for country's other than the USA are delayed 1-2 weeks... now i wish i stood in line so i could at least get it on time
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Old Oct 14, 2011, 10:53 AM   #11
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Quote:
Originally Posted by wolfshades View Post
It would have been interesting to see the numbers of people who were upgrading from 3GS. Many of us decided not to get the iPhone 4 because of the 32 GB limit, and are upgrading now because of the 4S' 64 GB.
You can find the full breakdown of stats below, including what people are upgrading from: https://docs.google.com/spreadsheet/...JMbVE&hl=en_US
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Old Oct 14, 2011, 10:55 AM   #12
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Originally Posted by LRichard View Post
too bad pre-orders for country's other than the USA are delayed 1-2 weeks... now i wish i stood in line so i could at least get it on time
The line was relatively small at the apple store here in the states you still might have a chance.
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Old Oct 14, 2011, 10:56 AM   #13
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- Nearly half of the crowd was upgrading from the iPhone 4 to the iPhone 4S, while 35% were lining up to purchase their first iPhone.
How is this even possible? Half the crowd is paying full price for iPhone 4S? $650??? Or are they somehow able to get upgrade pricing after only 1 year?
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Old Oct 14, 2011, 11:06 AM   #14
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How is this even possible? Half the crowd is paying full price for iPhone 4S? $650??? Or are they somehow able to get upgrade pricing after only 1 year?
The UK aren't limited to buying into a 24-month contract. 18- and 12-month have always also been available (for a price).

And of course there are some mentalers with more money than sense.
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Old Oct 14, 2011, 11:15 AM   #15
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No one was 'standing in line', they were queuing.
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Old Oct 14, 2011, 11:16 AM   #16
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Originally Posted by solinari6 View Post
How is this even possible? Half the crowd is paying full price for iPhone 4S? $650??? Or are they somehow able to get upgrade pricing after only 1 year?
Search ebay for "iPhone 4 32GB unlocked". See how much they're going for. That puts a lot of people with an iPhone 4 within spitting distance of being able to buy themselves into an upgrade without too much pain.
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Old Oct 14, 2011, 11:18 AM   #17
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the 11% that can't admit why are ashamed to admit that they are part of the "die hard mac fans"
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Old Oct 14, 2011, 11:20 AM   #18
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Quote:
Originally Posted by solinari6 View Post
How is this even possible? Half the crowd is paying full price for iPhone 4S? $650??? Or are they somehow able to get upgrade pricing after only 1 year?
There are lots of possibilities - including people buying the 4S and passing their 4 onto a friend/family member.
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Old Oct 14, 2011, 11:55 AM   #19
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Quote:
Originally Posted by bryanl
Before the concept of pre-order, I could totally understand the lines. Now I'm just baffled.
If they sell out you either wait weeks/months to get a phone or wait in line
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Old Oct 14, 2011, 11:58 AM   #20
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Please check statistics before re-publishing them

Thought the statistics for Mac owners, PC owners and "both" owners seemed a bit odd and after 5 seconds of thought and some kindergarten math I realized why...
39% I own a Mac
34% I own a PC
12% I own both

This leaves 15% of people lining up on launch day apparently not owning a computer? I know apple are pushing to make iOS devices a replacement for a desktop or laptop but I hardly think this change has happened in the year between the release of the iPhone 4 and the 4S, certainly not amongst the consumers who are willing to line up on launch day.
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Old Oct 14, 2011, 12:14 PM   #21
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the 15%

With OS 5, the iPhone no longer needs a computer with iTunes for backup, synchronization, or indeed any function at all. I'd suggest that's why the 15% of survey respondents who seem not to own a computer have bought the iPhone. It looks like Apple has enlarged its potential market once more.
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Old Oct 14, 2011, 12:17 PM   #22
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Has anybody told them that Siri (the most public) and only thing apart from the spec of this upgrade won't totally work ha ha...
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Old Oct 14, 2011, 12:30 PM   #23
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Quote:
Originally Posted by jayducharme View Post
Exactly. The mouse was a gimmick when it first appeared. Eventually, it became an indispensable part of working with technology. Siri will be the same.
Theres a slight difference here.

The mouse was brand new technology at the time, never before seen.

Concepts for Siri style devices were demoed by apple in 1987. There are thousands of voice controllable AI products out there...its not new....its just new to phones (even then not really since similar products have been on Android for a while).

Give it a year and Siri will be forgotten. Give it a month and you'll no longer be using it.
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Old Oct 14, 2011, 12:39 PM   #24
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Originally Posted by jayducharme View Post
Exactly. The mouse was a gimmick when it first appeared. Eventually, it became an indispensable part of working with technology. Siri will be the same.
Yep. Remember that it was Apple who took the mouse from gimmick to indispensable too, even though they didn't invent it.

Quote:
Originally Posted by rmwebs View Post
Theres a slight difference here.

The mouse was brand new technology at the time, never before seen.

Concepts for Siri style devices were demoed by apple in 1987. There are thousands of voice controllable AI products out there...its not new....its just new to phones (even then not really since similar products have been on Android for a while).

Give it a year and Siri will be forgotten. Give it a month and you'll no longer be using it.
I'm not going to be that pessimistic. You could be right, but Siri is so much better than the Android and other voice solutions, and on a device with so many potential uses (especially if it becomes extensible so that other developers can add their own hooks to it), I suspect that we'll eventually wonder what we did with phone before voice control. Granted, there are many situations in which voice control is not beneficial, but for many situations, it will be very useful. Hands-free operation while driving a vehicle just got much safer, for instance.

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Old Oct 14, 2011, 01:55 PM   #25
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Quote:
Originally Posted by azzarocks86 View Post
Thought the statistics for Mac owners, PC owners and "both" owners seemed a bit odd and after 5 seconds of thought and some kindergarten math I realized why...
39% I own a Mac
34% I own a PC
12% I own both

This leaves 15% of people lining up on launch day apparently not owning a computer? I know apple are pushing to make iOS devices a replacement for a desktop or laptop but I hardly think this change has happened in the year between the release of the iPhone 4 and the 4S, certainly not amongst the consumers who are willing to line up on launch day.
There are other options besides a Mac or a PC.
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