iPhone 4S Launch Breaks Sprint's One Day Sales Record

MacRumors · Oct 14, 2011, 04:32 PM

The iPhone 4 and iPhone 4S broke the "device family" one-day sales record today, according to the company. The milestone was breached by 1pm Eastern.

Sprint didn't break out sales totals for the iPhone, but Sprint's product chief said today was the company's "best ever day of sales in retail, web and telesales for a device family in Sprint history." Sprint attributes the strong sales to their "truly unlimited" data plan.

Sprint is the only U.S. carrier to offer unlimited data to new customers. Earlier today Moody's downgraded Sprint's credit rating "citing impacts on the wireless carrier's liquidity and leverage from its decision to invest in its own fourth-generation network assets and the expected phase-out of its failed partnership with Clearwire Corp." according to the WSJ.

This is first time that Sprint has carried the iPhone line. The iPhone was originally an AT&T exclusive in the U.S. and only expanded to Verizon in early 2011. Sprint is now one of three mobile carriers to offer the iPhone in the U.S.

Article Link: iPhone 4S Launch Breaks Sprint's One Day Sales Record

jsalda · Oct 14, 2011, 04:35 PM

I hope this is a good sign for Sprint. I'm on AT&T right now, but would really like to have a choice when my contract is up.

Joshwawilson · Oct 14, 2011, 04:36 PM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3)

Not surprising. I got one today

Frankied22 · Oct 14, 2011, 04:37 PM

I'm rocking a white 64gb iPhone 4S on Sprint right now!

CIA · Oct 14, 2011, 04:37 PM

Well, they sold more than 6 then! Congrats! Welcome to the big leagues.

sk8ordie · Oct 14, 2011, 04:38 PM

If I wasn't already grandfathered into ATT unlimited (and corporate discount through employer) I would have switched to Sprint.

Finally glad iphones are reaching competitors. More competion = consumer win.

commander.data · Oct 14, 2011, 04:40 PM

What exactly does "device family mean? Do they mean they needed the combined sales of the iPhone 4 and iPhone 4S to break their previous record? That doesn't sound quite as impressive then.

mbrannon47 · Oct 14, 2011, 04:41 PM

The article says "expanded to Verizon earlier in 2010" ...I think you mean 2011!

a.gomez · Oct 14, 2011, 04:42 PM

huh?, what does that even mean... breaks the sales record for a "divice family" what other divice families have there been

so combined sales of IP4 and IP4S was higher over what? the PRE family? iPhone 4S on its own broke nothing? as always Sprint PR is worthless

AriX · Oct 14, 2011, 04:43 PM

This shouldn't be front page news... Could anyone possibly be surprised about this?

dagamer34 · Oct 14, 2011, 04:45 PM

A stronger Sprint is good for competition.

Undecided · Oct 14, 2011, 04:48 PM

Hopefully the iPhone will help the little guy (Sprint) out. Competition is good, and we (the consumers) need a stronger Sprint to improve competition. Looks like they're on the right track abandoning Clearwire and going with LTE.

There are worse things a company could do than hitch a ride with Apple.

ArtOfWarfare · Oct 14, 2011, 04:52 PM

Quote:

Originally Posted by mbrannon47

The article says "expanded to Verizon earlier in 2010" ...I think you mean 2011!

I thought I'd be the first one to notice.

*LTD* · Oct 14, 2011, 04:53 PM

The phone that saved Sprint.

msimpson · Oct 14, 2011, 04:53 PM

May the force be with Sprint...

wovel · Oct 14, 2011, 04:55 PM

Quote:

Originally Posted by commander.data

What exactly does "device family mean? Do they mean they needed the combined sales of the iPhone 4 and iPhone 4S to break their previous record? That doesn't sound quite as impressive then.

Unless that is the only metric they ever release. It actually does not make it any more or less impressive. For example they still sold galaxies when they launched the S2, it was bigger than that. When he s3 comes out, that day, the whole galaxy family will sell less than the iPhone 4/iPhone 4s. It is not really hard to understand.

jshbckr · Oct 14, 2011, 04:56 PM

Device family could mean a few things.

'iPhones' in general, meaning the iPhone 4 and iPhone 4S on Sprint.

or

Only iPhone 4S, in white/black in 16/32/64gb capacities. (The 'family' being that there are different colors and capacities of the same phone.)

eye · Oct 14, 2011, 04:58 PM

Holy crap. They sold more iPhones than LG Rumors!? No way!

[\sarcasm]

addicted44 · Oct 14, 2011, 05:03 PM

Quote:

Originally Posted by sk8ordie

If I wasn't already grandfathered into ATT unlimited (and corporate discount through employer) I would have switched to Sprint.

Finally glad iphones are reaching competitors. More competion = consumer win.

+++ Not leaving ATT for the exact same 2 reasons!

justski · Oct 14, 2011, 05:04 PM

wish i was on my sprint iphone 4s right now but the sprint store called me about an hour ago and said that apple delayed the shipment to their store so i won't be getting it until tomorrow or monday.

addicted44 · Oct 14, 2011, 05:04 PM

Quote:

Originally Posted by jshbckr

Device family could mean a few things.

'iPhones' in general, meaning the iPhone 4 and iPhone 4S on Sprint.

or

Only iPhone 4S, in white/black in 16/32/64gb capacities. (The 'family' being that there are different colors and capacities of the same phone.)

I would imagine anyone wanting to buy the iPhone 4 would have done it anyday but today...People coming in today knew what they wanted, and it was most likely an iPhone 4S.

ALR26 · Oct 14, 2011, 05:05 PM

Quote:

Originally Posted by Undecided

Hopefully the iPhone will help the little guy (Sprint) out. Competition is good, and we (the consumers) need a stronger Sprint to improve competition. Looks like they're on the right track abandoning Clearwire and going with LTE.

There are worse things a company could do than hitch a ride with Apple.

Could the iPhone be the reason Sprint doesn't want Clearwire anymore? Can the iPhone even connect to Clearwire's network? After all, Sprint invested 20 billion dollars to get the iPhone, which could have been Clearwire investment money.

And this whole "device family" refers more or less to platforms used. The iPhone has outsold other devices like BB, Droid, Win, Palm... just my opinion. Sprint does need to learn how to use the right industry terms.

addicted44 · Oct 14, 2011, 05:05 PM

Quote:

Originally Posted by Undecided

Hopefully the iPhone will help the little guy (Sprint) out. Competition is good, and we (the consumers) need a stronger Sprint to improve competition. Looks like they're on the right track abandoning Clearwire and going with LTE.

There are worse things a company could do than hitch a ride with Apple.

I wish Apple had got one for TMobile too...I can see them getting really hurt by not carrying the iPhone.

nvbrit · Oct 14, 2011, 05:12 PM

Quote:

Originally Posted by jshbckr

Device family could mean a few things.

'iPhones' in general, meaning the iPhone 4 and iPhone 4S on Sprint.

or

Only iPhone 4S, in white/black in 16/32/64gb capacities. (The 'family' being that there are different colors and capacities of the same phone.)

device family probably refers to what type of devices they are, ie. smartphones, tablets etc. so they are probably saying "broke the "device family" one-day sales record" meaning the one day sales record for smartphones as that what family these phones belong to

johncrab · Oct 14, 2011, 05:17 PM

Not difficult, considering they were down to three customers names Larry, Bob and their pet dachshund, Vinny.

Oct 14, 2011, 04:32 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	iPhone 4S Launch Breaks Sprint's One Day Sales Record The iPhone 4 and iPhone 4S broke the "device family" one-day sales record today, according to the company. The milestone was breached by 1pm Eastern. Sprint didn't break out sales totals for the iPhone, but Sprint's product chief said today was the company's "best ever day of sales in retail, web and telesales for a device family in Sprint history." Sprint attributes the strong sales to their "truly unlimited" data plan. Sprint is the only U.S. carrier to offer unlimited data to new customers. Earlier today Moody's downgraded Sprint's credit rating "citing impacts on the wireless carrier's liquidity and leverage from its decision to invest in its own fourth-generation network assets and the expected phase-out of its failed partnership with Clearwire Corp." according to the WSJ. This is first time that Sprint has carried the iPhone line. The iPhone was originally an AT&T exclusive in the U.S. and only expanded to Verizon in early 2011. Sprint is now one of three mobile carriers to offer the iPhone in the U.S. Article Link: iPhone 4S Launch Breaks Sprint's One Day Sales Record
	3

Oct 14, 2011, 04:35 PM	#2
jsalda macrumors member Join Date: Jun 2008	I hope this is a good sign for Sprint. I'm on AT&T right now, but would really like to have a choice when my contract is up. __________________ 15" MBP (Early 2011) • 20" iMac (Early 2008) • iP4 , 32GB, White • iPod Nano (6th Gen) 8GB • iPod Classic (5th Gen Video), 30GB
	4

Oct 14, 2011, 04:36 PM	#3
Joshwawilson macrumors regular Join Date: Apr 2011 Location: Missouri	Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3) Not surprising. I got one today __________________ iPhone 4S + iPad 2 + iMac + Apple TV + iPod Nano Watch = #appleswag
	4

Oct 14, 2011, 04:37 PM	#4
Frankied22 macrumors 6502a Join Date: Nov 2010	I'm rocking a white 64gb iPhone 4S on Sprint right now! __________________ iPhone 5 64GB White Unlocked 2012 13" MBA i7/8/256 Nexus 4 16GB
	6

Oct 14, 2011, 04:37 PM	#5
CIA macrumors 6502 Join Date: Jun 2003	Well, they sold more than 6 then! Congrats! Welcome to the big leagues.
	-19

Oct 14, 2011, 04:38 PM	#6
sk8ordie macrumors regular Join Date: Nov 2007 Location: California	If I wasn't already grandfathered into ATT unlimited (and corporate discount through employer) I would have switched to Sprint. Finally glad iphones are reaching competitors. More competion = consumer win. __________________ Dual 1.8ghz PPC G5 - 2.5GB RAM - Nov '03 2.4ghz Macbook - 2GB RAM - July '08 iPhone 4S 32GB - Oct '11
	6

Oct 14, 2011, 04:40 PM	#7
commander.data macrumors 6502a Join Date: Nov 2006	What exactly does "device family mean? Do they mean they needed the combined sales of the iPhone 4 and iPhone 4S to break their previous record? That doesn't sound quite as impressive then.
	-8

Oct 14, 2011, 04:41 PM	#8
mbrannon47 macrumors member Join Date: Jun 2010	The article says "expanded to Verizon earlier in 2010" ...I think you mean 2011!
	10

Oct 14, 2011, 04:42 PM	#9
a.gomez macrumors 6502 Join Date: Oct 2008	huh?, what does that even mean... breaks the sales record for a "divice family" what other divice families have there been so combined sales of IP4 and IP4S was higher over what? the PRE family? iPhone 4S on its own broke nothing? as always Sprint PR is worthless __________________ 30 Cinema display, macmini i5 2.5, 16gig, OCZ V2 240GB SSD, MiniStack 2TB X2 VAIO Z i7-QM MacPro 8Core 2.4Xeon
	-14

Oct 14, 2011, 04:43 PM	#10
AriX macrumors 6502 Join Date: Jan 2007	This shouldn't be front page news... Could anyone possibly be surprised about this? __________________ 15" MacBook Pro with Retina display. iPhone 5. Mac/iOS developer. @AriX
	-8

Oct 14, 2011, 04:45 PM	#11
dagamer34 macrumors 65816 Join Date: May 2007 Location: Houston, TX	A stronger Sprint is good for competition. __________________ 15" MacBook Pro with Retina Display \| iPhone 5 \| iPad 4
	6

Oct 14, 2011, 04:48 PM	#12
Undecided macrumors 6502a Join Date: Mar 2005	Hopefully the iPhone will help the little guy (Sprint) out. Competition is good, and we (the consumers) need a stronger Sprint to improve competition. Looks like they're on the right track abandoning Clearwire and going with LTE. There are worse things a company could do than hitch a ride with Apple.
	7

Oct 14, 2011, 04:53 PM	#14
LTD Banned Join Date: Feb 2009 Location: Canada	The phone that saved Sprint.
	12

Oct 14, 2011, 04:53 PM	#15
msimpson macrumors member Join Date: Sep 2007	These are not the Droids you are looking for... May the force be with Sprint...
	8

Oct 14, 2011, 04:56 PM	#17
jshbckr macrumors 6502 Join Date: Apr 2007	Device family could mean a few things. 'iPhones' in general, meaning the iPhone 4 and iPhone 4S on Sprint. or Only iPhone 4S, in white/black in 16/32/64gb capacities. (The 'family' being that there are different colors and capacities of the same phone.) __________________ Mac Pro, MacBook Pro, iPhone 4S.
	2

Oct 14, 2011, 04:58 PM	#18
eye macrumors 6502a Join Date: May 2009 Location: Detroit	Holy crap. They sold more iPhones than LG Rumors!? No way! [\sarcasm] __________________ 13" MacBook, 4th Gen iPod, 6th Gen iPod Nano, 16 GB iPhone 4, ORIGINAL TV, 16 GB WiFi iPad, TV, Airport Express
	5

Oct 14, 2011, 05:04 PM	#20
justski macrumors newbie Join Date: Oct 2011	wish i was on my sprint iphone 4s right now but the sprint store called me about an hour ago and said that apple delayed the shipment to their store so i won't be getting it until tomorrow or monday. __________________ protect all of your gear at www.outfitYOURS.com
	0

Oct 14, 2011, 05:17 PM	#25
johncrab macrumors 6502 Join Date: Aug 2011 Location: Scottsdale, AZ	Not difficult, considering they were down to three customers names Larry, Bob and their pet dachshund, Vinny.
	-4

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