This is really no big deal!! What service is really being offered? People weren't smart enough to call a local apple store and see if what they wanted was in stock anyway. This is not revolutionary.
Who here or in the original post called it "revolutionary"? Oh, gosh, look at that...no one.
Hyperbolize much?
All we're saying that this is nice and could be useful. As for "being smart enough" to see if what you want is in stock rather than ordering it on-line and facing delivery problems...what about a Macbook Air 11" with 256g hard drive?
Is it in stock? Uh-oh, no it's not because it's only available from the on-line store!
So, Mr. Smart, how are you going to get that Macbook Air at your local brick-and-mortar store? Because you want to avoid it being left out in the snow by a stupid delivery person, or it's a gift for someone in your household and you don't want the person you're giving it to to open the door and maybe find out about it. Come on, you're smart...how can you get this item at your local store if it's only available on-line?
Well, hey, Howdy, you can now have it delivered to your local store! Which may not be amazing, revolutionary, or a big deal. But it is nice.