Apple Posts New iPod Touch TV Ad: Share The Fun

The song used is 'Tongue Tied' by Grouplove is anyone was wondering.

what football game was that?

MacRumors said:

By showing teenagers using the iPod Touch to play and communicate with their friends, Apple seems to be advertising the iPod Touch to parents as an alternative to smartphones with expensive data plans.

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Interesting idea. As long as there's WiFi, you're set.

Brilliant ad

These remind me of those more raucous, fun iPod ads of ages past.

Having said that, it also looks like an Urban Outfitters ad.

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I agree that it looks like an Urban Outfitter ad. I don't think Steve would like this. Then again, maybe he approved it.

oh

Guess I'm too old and not enough of a hippy to own one. Gotta sell my Touch now. Oh well, it was a good run.

roocka said:

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I agree that it looks like an Urban Outfitter ad. I don't think Steve would like this. Then again, maybe he approved it.

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I'm pretty sure the ad took at least a month to create from Apple's request to whichever agency to actually being aired on television.

Its probable it was in the works when steve was still alive.

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Also, to add my 2 cents, at the 3-5 second mark you can see a difference in the white balance between the dude walking and the girl sitting. It seems like they skipped polishing up that transition.

wikus said:

Also, to add my 2 cents, at the 3-5 second mark you can see a difference in the white balance between the dude walking and the girl sitting. It seems like they skipped polishing up that transition.

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i think they did that on purpose to portray a wall, instead of him just disappearing?

Borderline lame.

bmms8 said:

what football game was that?

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Looks like a PikPok game, so I'm guessing Flick Kick Field Goal Kickoff

Apple doesn't even need ads for these things to sell.

isoMorpheus said:

Borderline lame.

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Anything is better than the cheesy iPad ads, those make me want to puke.

Oh cool I posted this in the iPod touch forum even before you posted it. How do you submit things to macrumors?

This is new?

"By showing teenagers using the iPod Touch to play and communicate with their friends, Apple seems to be advertising the iPod Touch to parents as an alternative to smartphones with expensive data plans"


LOL... for the last few generations of the iPod, the marketing has been aimed at teenagers. If you look at the Facetime images on the Store. iPod images are teens, iPhone have been 20 to 30 somethings.

The subliminal message has been....... iPod touch is for youth.

Would've been much cooler if the person typed "omw" instead of "on my way" in 0:23 to show the new iOS 5 keyboard shortcut feature.

slope said:

"By showing teenagers using the iPod Touch to play and communicate with their friends, Apple seems to be advertising the iPod Touch to parents as an alternative to smartphones with expensive data plans"


LOL... for the last few generations of the iPod, the marketing has been aimed at teenagers. If you look at the Facetime images on the Store. iPod images are teens, iPhone have been 20 to 30 somethings.

The subliminal message has been....... iPod touch is for youth.

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It is the truth, not just a subliminal message.

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Interesting that the iPod appeared to have a yellow tinted screen. (the greys certainly looked that way)

I saw this when watching tv this afternoon to

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Thetonyk123 said:

I saw this when watching tv this afternoon to

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The ad or tint?

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Weirdly I might send a link of this to my dads email so he can message me for free in the uk (he doesn't get contracts)

Hastings101 said:

Anything is better than the cheesy iPad ads, those make me want to puke.

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ya and i suppose you love the droid commercial with giant alien ships, talking about wives loving tegra 2 chips

Hastings101 said:

Anything is better than the cheesy iPad ads, those make me want to puke.

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I'm more bugged by the notion of a targeted audience, in this respect, are they saying the touch is not as universally appealing as the iPad? I think not, I mean I hope not.

I'm actually a teen, and I thought that was a really awesome ad. It was new, fresh, and trendy in my opinion. They showed off the new white iPod touch a ton, which is super popular in iPhones and iPod touches at my school and stuff.

Plus they showed off FaceTime and iMessage a lot, which everyone with iPods (4th gen) and iPhones (4 or 4S) use all time. I kinda want one of the white ones actually...

These things will fly off the shelves this Christmas, no problem.

P.S. This commercial surprised me when I was watching the Lions game today since it's so much different than most Apple commercials...