This is great news. I don't work in editing but have a few friends who do (some recreationally, others professionally and one who was/is involved in the Final Cut Pro X revamp as a designer who worked with Apple engineers), and most were not impressed with the result(s). My friend couldn't/can't discuss it but I had the sense from what little info I could piece together that the project managers and engineers did not work well together, and the film professionals hired as designers were frustrated that their input was regularly disregarded. I cannot generalize but it did seem a lot of professionals moved to Avid and even Premiere Pro, now that both companies have great OS X counterparts (and many stayed with FCP7).
For the hard core, serious editors, FCP X is probably a nightmare. But for the vast majority of people shooting video, which is on iPhones, iPads and small handheld DV cams, FCP X is what the doctor ordered. It's FAST to edit with. If you doubt where Apple and the market is heading, take a look at what was being shown at MacWorld. Shooting and editing video on iPhones and iPads. For Apple, it's all about keeping pace with consumers and prosumers. The real pros have been cast aside.
Sorry, but that's where they get their bazillion dollar quarters. Not from the pro guys hoping for good editing software, and a new Mac Pro Tower refresh.
It's all about da money.
Larry Jordan wrote a blog about this issue, check it out.
Good points. It is true, many consumers and recreational film makers are using smaller devices that don't require the heavy lifting necessary with FCP7.
However, as someone who worked in the communications/IT business, I had many business clients that would drop serious coin on hardware and software upgrades. Apple certainly makes most of its profit in the consumer sect, but when one business has $30-40K (and that's conservative) to update their systems, that's not chump change.
I don't necessarily agree that Apple has left the professional sect due to less profitability. Before the Intel switch in 2006 and the iPhone in 2007 Apple was doing very well, and making a good amount off PowerMac's and their CCFL ACD line with studios, photographers, businesses - even XServe wasn't as atrocious as some state. Apple simply decided on focusing on consumers and placing more money into consumer product R&D. Steve Jobs stated such himself when Apple bought "Shake" and quickly discontinued it.
Should Apple decide, there is money to be made again in the professional sect. It might not be in the mass quantity as the consumer sect, but the lack in quantity is remedied by the amount of dollars each business spends in investing in Apple products, especially as those investments are considered long term.
As an aside, why does almost every thread on MR have to become a personal p**sing contest? If you don't agree with someone, do so civilly. If you don't believe what they state, let it go. I don't understand the need to ridicule, belittle and disrespect others so quickly on the internet.