$1499, no thanks. I "could" understand $999, but $1499 for a tiny 42" is too much. Should be:
32": $699
42": $999
47": $1299
55": $1799
LED, 120Hz, and 3D for the 47 and 55 inch models.
At first I was going to say that everyone here is under estimating the price of TVs, and they are if you only consider the high-end. But if you consider broad product lines, this is what I found for sizes around 42" for LCD/LED TVs in sales order at J&R, the largest independent retailer in NYC:
1. Sony KDL-40EX523: $739.
2. LG 42LK450: $529.
3. LG 42LK520: $579.
4. Sony KDL-40EX720: $699
5. Samsung LN40D630: $649.
6. Toshiba 40E210U: $470.
7. Sony KDL40BX420: $569.
8. Haier 42": $511
9. Panasonic TC-L42U30: $719.
10. LG42CS570: $700.
Average: $616.40
If you include sets that are sold at Walmart, Costco, Sam'sClub and BJs, prices would probably average lower (along with quality).
Prices do jump considerably once you get to 46" although part of that is because larger sets tend to include more of the high-end lines and have more functionality.
The JVC 47" is $949 and the Sony 46EX720 is $900.
So I think that Apple might have a hard sell even at $1499 unless the set has some substantial unexpected magic to it. And considering the price of a 27" iMac, I actually think it will be priced far higher. One thing that's disturbing to me about the BB survey is that it doesn't mention picture or audio quality nor does it mention connectivity with receivers, etc.