Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 12, 2012, 12:16 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV?




Apple is expected to reveal the new iPad at a media event in the first week of March. The new iPad is widely believed to carry a ultra-high resolution 2048x1536 display that exceeds the resolution of 1080p content. Apple, however, presently only offers a maximum of 720p HD content on their iTunes Store. 720p also happens to be the maximum resolution that the current generation Apple TV supports.



We've already seen evidence that Apple has been working on a next generation Apple TV. Back in October, references to an unreleased "AppleTV3,1" model were found in the latest versions of iOS 5. Meanwhile, Apple has reportedly asked movie studios to start submitting 1080p content to the iTunes Store late last year.

A Retina Display iPad would represent an opportunity for Apple to launch a 1080p iTunes Store. It would also make sense for it to correspond to an Apple TV update. 9to5Mac now notes that stock of the current generation Apple TV is running low amongst retailers such as BestBuy, Target and Amazon. The timing suggests that the Apple TV could be getting a refresh around the same timeframe as the iPad.

The Apple TV is a product that we haven't tracked in our Buyer's Guide. The reason is that the Apple TV is unique in that it is more of a living room appliance whose primary purpose is to play iTunes content on your television. As a result, as long as the Apple TV can play all current iTunes content, there's been no compelling reason for Apple to offer a major hardware upgrade. In October, we wrote:
Quote:
So, we can't be certain when Apple might be launching a new Apple TV, but believe it would be tied to other offerings, either 1080p HD iTunes content or another television initiative altogether.
If Apple does see the iPad 3 as an a opportunity to launch the rumored 1080p iTunes Store, then it seems likely the Apple TV will follow.

Article Link: iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV?
MacRumors is offline   0 Reply With Quote
Old Feb 12, 2012, 12:18 PM   #2
damir00
macrumors 6502a
 
Join Date: Oct 2011
Ready to order it...
damir00 is offline   9 Reply With Quote
Old Feb 12, 2012, 12:21 PM   #3
basesloaded190
macrumors 68030
 
basesloaded190's Avatar
 
Join Date: Oct 2007
Location: Wisconsin
Send a message via AIM to basesloaded190
Makes perfect sense, but I can see them charging a $1 premium or something like that for 1080P versus 720P.
__________________
2011 MacBook Pro 15 HR Anti-Glare, Etymotic ER-4p, iPhone 4 32GB
Twitter
basesloaded190 is offline   9 Reply With Quote
Old Feb 12, 2012, 12:21 PM   #4
GenesisST
macrumors 65816
 
GenesisST's Avatar
 
Join Date: Jan 2006
Location: Where I live
Hell yeah! As long as it is not a compressed-as-hell stream! Hell, I would tolerate 720p if I didn't see any artifact!

Kids play room, prepare to have an Apple TV 2! :-)

Hell, I said hell a lot, didn't I?
__________________
Kenmore microwave, Frigidaire oven, Fisher & Paykel fridge, LG washer & Dryer and Crane toilet
GenesisST is offline   7 Reply With Quote
Old Feb 12, 2012, 12:22 PM   #5
dagamer34
macrumors 65816
 
Join Date: May 2007
Location: Houston, TX
I hope I don't have to pay more to rent movies in 1080p on my AppleTV.
__________________
iMac with Retina 5K Display | 15" MacBook Pro with Retina Display | Mac mini | iPad Air 2 | iPhone 6 Plus
dagamer34 is offline   4 Reply With Quote
Old Feb 12, 2012, 12:25 PM   #6
VanMac
macrumors 6502a
 
VanMac's Avatar
 
Join Date: May 2005
Location: Rampaging Tokyo
This will be a good update on both fronts
__________________
17" MBP 2.6GHz C2, HDef 500GB_7200 4GB RAM
Chervic Technologies Inc.
VanMac is offline   4 Reply With Quote
Old Feb 12, 2012, 12:25 PM   #7
Defender2010
macrumors 68000
 
Defender2010's Avatar
 
Join Date: Jun 2010
Location: London
Isn't this just a summary of old rumours?? Nothing new here...not that we didn't guess already..oh, yes, it's Sunday...
Defender2010 is online now   -8 Reply With Quote
Old Feb 12, 2012, 12:28 PM   #8
neiltc13
macrumors 68040
 
neiltc13's Avatar
 
Join Date: May 2006
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
neiltc13 is offline   16 Reply With Quote
Old Feb 12, 2012, 12:28 PM   #9
portishead
Banned
 
Join Date: Apr 2007
Location: los angeles
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

I've heard iTunes movie packages are required to be 1080p. You have to submit a prores file. Apple does the encoding from there. I don't think studios have to resubmit anything.

Last edited by portishead; Feb 12, 2012 at 01:56 PM.
portishead is offline   6 Reply With Quote
Old Feb 12, 2012, 12:30 PM   #10
uaecasher
macrumors 65816
 
uaecasher's Avatar
 
Join Date: Jan 2009
Location: Stillwater, OK
Send a message via AIM to uaecasher Send a message via MSN to uaecasher Send a message via Yahoo to uaecasher
Hope the iPad 3 will have some notisable upgrades
uaecasher is offline   -9 Reply With Quote
Old Feb 12, 2012, 12:31 PM   #11
blueroom
macrumors 603
 
blueroom's Avatar
 
Join Date: Feb 2009
Location: Toronto, Canada
I just want it to support Apps. 720p video doesn't bother me.
__________________
My iOS devices are not jailbroken.
Bill
My Blog
blueroom is offline   11 Reply With Quote
Old Feb 12, 2012, 12:32 PM   #12
emaja
macrumors 68000
 
Join Date: May 2005
Location: Chicago, IL
Quote:
Originally Posted by neiltc13 View Post
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Makes sense, but I am interested in seeing some numbers to back that up.

Looks like I will be moving the AT2 to the kids' room and start re-encoding my BDs at 1080P.
emaja is offline   2 Reply With Quote
Old Feb 12, 2012, 12:32 PM   #13
Merthyrboy
macrumors 6502
 
Join Date: Jul 2008
Do you think they'll upgrade everyone's HD content to 1080. Can't see them selling two different HD versions
Merthyrboy is offline   3 Reply With Quote
Old Feb 12, 2012, 12:32 PM   #14
toddybody
Guest
 
Join Date: May 2010
Location: On Mars, thinking about my father...
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

1080p content has been a long time coming. IDK why Apple contradicts their occasional revolutions (retina display, thunderbolt, ACD) with archaic offerings (MBP 13" res, 720p iTunes HD, Pro PCI graphics...etc)
toddybody is offline   3 Reply With Quote
Old Feb 12, 2012, 12:33 PM   #15
jaw04005
macrumors 601
 
jaw04005's Avatar
 
Join Date: Aug 2003
Location: AR
Quote:
Originally Posted by neiltc13 View Post
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Unfortunately, I think Apple sees the iTunes Store competing against Blu-ray and video on demand (PPV), not Netflix or the like.

One thing I hope they launch with the new iPad is iCloud for Movies. Surely it's coming.
jaw04005 is offline   18 Reply With Quote
Old Feb 12, 2012, 12:34 PM   #16
fozzy.bear
macrumors newbie
 
Join Date: May 2011
McCartney "HD" Stream not impressive

The problems with the recent iTunes Live presentation of the Paul McCartney Live concert certainly point out that the little black box ain't got the guts to do what it's sposed to do...so a refresh would be a good thing. My frustration threshold was passed the first night we tried to use it for the live stream. Looking closely at what was streamed subsequently certainly looked like a low resolution version of the original...artifacting, etc. If there's going to be a TV then there's still a ton of work to be done before that puppy is ready for prime time.
fozzy.bear is offline   0 Reply With Quote
Old Feb 12, 2012, 12:34 PM   #17
Mr Fusion
macrumors 6502a
 
Join Date: May 2007
This is EXACTLY what I've been waiting for!!!

A 1080p AppleTV that I can jailbreak so I can load up XBMC (and get my SlingPlayer going on there too, replacing my SlingCatcher) and aTV Flash so I can stream content directly from my Time Capsule (without the need for a "middleman.")

All for $99, SWEET!!!
Mr Fusion is offline   3 Reply With Quote
Old Feb 12, 2012, 12:35 PM   #18
Gemütlichkeit
macrumors 65816
 
Gemütlichkeit's Avatar
 
Join Date: Nov 2010
Finally take full advantage of that brand new data center

Bring on the new Airport Extreme and iPad 3 combo
__________________
"It does me no injury for my neighbor to say there are twenty gods, or no God." -Thomas Jefferson
Gemütlichkeit is offline   -2 Reply With Quote
Old Feb 12, 2012, 12:38 PM   #19
Navdakilla
macrumors 65816
 
Join Date: Feb 2011
Location: Canada
To be honest for my use, I'm happy with 720p
I have a HD movie collection in iTunes all encoded to 720p. and netflix, that's all my usage.. I don't get movies from the iTunes store at all, so I wouldn't have much use for this
__________________
New convert, and never turning back!!!
Navdakilla is offline   7 Reply With Quote
Old Feb 12, 2012, 12:38 PM   #20
Eidorian
macrumors Penryn
 
Eidorian's Avatar
 
Join Date: Mar 2005
Location: Cuidad de México
Send a message via AIM to Eidorian
Quote:
Originally Posted by toddybody View Post
1080p content has been a long time coming. IDK why Apple contradicts their occasional revolutions (retina display, thunderbolt, ACD) with archaic offerings (MBP 13" res, 720p iTunes HD, Pro PCI graphics...etc)
Marketing is more important.
__________________
Core i5 750 / 16 GB RAM / 500 GB SSD / GTX 970 / Windows 8.1
13" Retina MacBook Pro
Eidorian is offline   -5 Reply With Quote
Old Feb 12, 2012, 12:39 PM   #21
DTphonehome
macrumors 65816
 
DTphonehome's Avatar
 
Join Date: Apr 2003
Location: NYC
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

They have GOT to open an ATV app store already. Netflix is all well and good, but where's HBO Go, Amazon VOD, Blockbuster, Hulu? And can you imagine how they can revolutionize home gaming? They'll do to the ps3 and wii what they did to the PSP and DSi. An A5 and RAM bump would really be all the ATV needs to have the oomph to do this.
DTphonehome is offline   4 Reply With Quote
Old Feb 12, 2012, 12:40 PM   #22
DTphonehome
macrumors 65816
 
DTphonehome's Avatar
 
Join Date: Apr 2003
Location: NYC
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

Quote:
Originally Posted by Navdakilla
To be honest for my use, I'm happy with 720p
I have a HD movie collection in iTunes all encoded to 720p. and netflix, that's all my usage.. I don't get movies from the iTunes store at all, so I wouldn't have much use for this
We should probably let Apple know right away, so they can kill the project now.
DTphonehome is offline   6 Reply With Quote
Old Feb 12, 2012, 12:41 PM   #23
*LTD*
Banned
 
Join Date: Feb 2009
Location: Canada
Quote:
Originally Posted by neiltc13 View Post
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Note also that none of these services had taken personal/digital entertainment by storm.

It's just a lot of players offering the same things with certain modifications, either in content, price, etc.

Sounds *a lot* like the current TV/content provider situation. All we have is a lot fluff and very little differentiation.

Apple can see this, too.
*LTD* is offline   2 Reply With Quote
Old Feb 12, 2012, 12:43 PM   #24
faroZ06
Banned
 
Join Date: Apr 2009
You should be able to use the iPad as a monitor for stuff.

1. Make the Apple TV (and Airport stations?) have AV input in addition to the current audio output.

2. Use Airplay or something to let an iPad connect to one of these devices and view what is going in.

3. Enjoy using your iPad as a portable TV.
faroZ06 is offline   0 Reply With Quote
Old Feb 12, 2012, 12:45 PM   #25
jaw04005
macrumors 601
 
jaw04005's Avatar
 
Join Date: Aug 2003
Location: AR
Quote:
Originally Posted by fozzy.bear View Post
The problems with the recent iTunes Live presentation of the Paul McCartney Live concert certainly point out that the little black box ain't got the guts to do what it's sposed to do...so a refresh would be a good thing. My frustration threshold was passed the first night we tried to use it for the live stream. Looking closely at what was streamed subsequently certainly looked like a low resolution version of the original...artifacting, etc. If there's going to be a TV then there's still a ton of work to be done before that puppy is ready for prime time.
That had more to do with the broadcast and server-side issues, than Apple TV hardware. HD movie and TV show streaming looks absolutely fine on the Apple TV.
jaw04005 is offline   4 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Can ATV2 downscale 1080P content from iTunes Store? Narked Diver Apple TV and Home Theater 16 May 6, 2014 10:29 PM
Unable to play 1080p content on AppleTV chenks Apple TV and Home Theater 12 Apr 15, 2013 08:02 AM
iPad Mini: iPad Mini & iTunes Home Sharing 1080p Files fridgeymonster3 iPad 7 Jan 6, 2013 04:12 PM
Apple TV 2, downscale 1080p content? ra4oasis Apple TV and Home Theater 3 Dec 25, 2012 09:15 PM
1080p content / Apple TV (2nd Gen) / 1080i TV wayne905 Apple TV and Home Theater 4 Jul 24, 2012 11:07 AM

Forum Jump

All times are GMT -5. The time now is 03:43 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC