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Apple Confirms March 3 Opening for Amsterdam Retail Store

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website.

amsterdam_retail_store_opening.jpg



The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store.

Article Link: Apple Confirms March 3 Opening for Amsterdam Retail Store
 
Article Link
https://www.macrumors.com/2012/02/22/apple-confirms-march-3-opening-for-amsterdam-retail-store/
lazyrighteye

lazyrighteye

Contributor
Jan 16, 2002
4,095
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Denver, CO
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.
 
M

moiety

macrumors member
Aug 13, 2008
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Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

lazyrighteye said:
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.
Click to expand...

The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.
 
ghostlines

ghostlines

macrumors regular
Feb 3, 2010
155
14
Amsterdam
Cool

Yeah I'm heading over there to see it, and maybe get a t-shirt that would be cool to have. Especially with the cool play on coat of arms of Amsterdam XXX.:D
 
C

CountBoni

macrumors newbie
Feb 21, 2011
25
0
London, UK
lazyrighteye said:
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.
Click to expand...

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam
 
lazyrighteye

lazyrighteye

Contributor
Jan 16, 2002
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Denver, CO
moiety said:
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)



The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.
Click to expand...

Oh good! Even better! It seemed too odd to not have some sort of significance.
A nod to the stacked Xs?

Thanks for the clarification, Moiety.

----------
CountBoni said:
Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam
Click to expand...

Totally agreed. A nice touch.
Thanks all for the education. Yah learning! ;)
 
S

Scott90

macrumors 6502
Jul 14, 2008
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0
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MasterHowl said:
Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3 :eek:
Click to expand...

Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.
 
MasterHowl

MasterHowl

macrumors 65816
Oct 3, 2010
1,056
167
North of England
Scott90 said:
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)



Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.
Click to expand...

No need to get ****** mate :) It was just a suggestion
 
C

champ01

Guest
Not everybody smokes weed in the Netherlands guys.

I'll bet that there are more smokers in any other country. ;)
 
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