Apple Confirms March 3 Opening for Amsterdam Retail Store

MacRumors · Feb 22, 2012, 08:18 AM

Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website.

The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store.

Article Link: Apple Confirms March 3 Opening for Amsterdam Retail Store

BobbyRond · Feb 22, 2012, 08:24 AM

I wonder if they will be handing out shirts.

Basleeuwen · Feb 22, 2012, 08:27 AM

Quote:

Originally Posted by BobbyRond

I wonder if they will be handing out shirts.

Yes, they're going to hand out 4500 shirts (according to Apple's official Hot News RSS)

lazyrighteye · Feb 22, 2012, 08:44 AM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me.

Regardless, congrats on the new store.

moiety · Feb 22, 2012, 08:48 AM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

Quote:

Originally Posted by lazyrighteye

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me.

Regardless, congrats on the new store.

The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.

SBlue1 · Feb 22, 2012, 09:20 AM

love the stacked apples

ghostlines · Feb 22, 2012, 09:21 AM

Yeah I'm heading over there to see it, and maybe get a t-shirt that would be cool to have. Especially with the cool play on coat of arms of Amsterdam XXX.

MasterHowl · Feb 22, 2012, 09:23 AM

Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3

CountBoni · Feb 22, 2012, 09:32 AM

Quote:

Originally Posted by lazyrighteye

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me.

Regardless, congrats on the new store.

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam

lazyrighteye · Feb 22, 2012, 10:30 AM

Quote:

Originally Posted by moiety

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.

Oh good! Even better! It seemed too odd to not have some sort of significance.
A nod to the stacked Xs?

Thanks for the clarification, Moiety.

----------

Quote:

Originally Posted by CountBoni

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam

Totally agreed. A nice touch.
Thanks all for the education. Yah learning!

Scott90 · Feb 22, 2012, 11:34 AM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

Quote:

Originally Posted by MasterHowl

Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3

Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.

rushton2 · Feb 22, 2012, 12:04 PM

Quote:

Originally Posted by Basleeuwen

Yes, they're going to hand out 4500 shirts (according to Apple's official Hot News RSS)

I want a shirt! I can't see the link in the RSS. Any links?

MasterHowl · Feb 22, 2012, 12:29 PM

Quote:

Originally Posted by Scott90

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.

No need to get ****** mate

It was just a suggestion

Basleeuwen · Feb 22, 2012, 03:27 PM

Quote:

Originally Posted by rushton2

I want a shirt! I can't see the link in the RSS. Any links?

I think Apple posted only a rss article in the Dutch feed. Here's the link to the Dutch newspage of Apple, where you can find it below "Nieuws". http://www.apple.com/nl/hotnews/

MacsRgr8 · Feb 22, 2012, 03:54 PM

Me getting that shirt!

Scott90 · Feb 22, 2012, 08:27 PM

Quote:

Originally Posted by MasterHowl

No need to get ****** mate

It was just a suggestion

Sorry, didn't mean it in a bad way. I actually thought you were making fun of the conspiracy theorists, so I figured I'd jump on that bandwagon

astrobill · Feb 22, 2012, 08:44 PM

The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...

MasterHowl · Feb 23, 2012, 02:40 AM

Quote:

Originally Posted by Scott90

Sorry, didn't mean it in a bad way. I actually thought you were making fun of the conspiracy theorists, so I figured I'd jump on that bandwagon

No not at all hah! I didn't realise it was related to the Coat of arms of Amsterdam.

No hard feelings

champ01 · Feb 23, 2012, 05:55 AM

Not everybody smokes weed in the Netherlands guys.

I'll bet that there are more smokers in any other country.

peterdevries · 12:07 PM

Quote:

Originally Posted by astrobill

The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...

Ugh, there is more to Amsterdam than hookers and weed. Shame that most people don't get to see it.

These jokes about Amsterdam are getting old too..

Feb 22, 2012, 08:18 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Confirms March 3 Opening for Amsterdam Retail Store Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website. The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store. Article Link: Apple Confirms March 3 Opening for Amsterdam Retail Store
	0

Feb 22, 2012, 08:24 AM	#2
BobbyRond macrumors regular Join Date: Dec 2011 Location: The Hague, The Netherlands	I wonder if they will be handing out shirts. __________________ MacBook 13" Unibody 2.0 GHz / 4 GB 1066 MHz / 1 TB 5400 RPM / OS X ML 10.8 iPhone 5 64 GB Black \| iPod Classic 30 GB White AirPort Express \| Apple TV
	0

Feb 22, 2012, 08:44 AM	#4
lazyrighteye macrumors 65816 Join Date: Jan 2002 Location: Denver, CO	Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3) From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. Regardless, congrats on the new store.
	-1

Feb 22, 2012, 09:21 AM	#7
ghostlines macrumors regular Join Date: Feb 2010 Location: Amsterdam	Cool Yeah I'm heading over there to see it, and maybe get a t-shirt that would be cool to have. Especially with the cool play on coat of arms of Amsterdam XXX. __________________ How do u like dem Apples? {} Aluminum Macbook 2.4Ghz,8GB RAM, 120GB SSD; iPad 3; Mac Mini '11; iPhone4s; AppleTV2; iPod Nano 7
	0

Feb 22, 2012, 09:23 AM	#8
MasterHowl macrumors 6502a Join Date: Oct 2010 Location: North of England	Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3 __________________ Mid-2009 15" MacBook Pro; 64 GB iPhone 4S; 64 GB iPad (3rd Gen); 500GB Time Capsule; AirPort Express; Apple Wireless Keyboard; Magic Trackpad; Apple Remote
	-1

Feb 22, 2012, 09:20 AM	#6
SBlue1 macrumors 6502a Join Date: Oct 2008	love the stacked apples
	0

Feb 22, 2012, 03:54 PM	#15
MacsRgr8 macrumors 604 Join Date: Sep 2002 Location: The Netherlands	Me getting that shirt! __________________ Steve Jobs. 1955 - 2011. My Hero.
	0

Feb 22, 2012, 08:44 PM	#17
astrobill macrumors newbie Join Date: Sep 2011	The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...
	2

Feb 23, 2012, 05:55 AM	#19
champ01 macrumors 6502 Join Date: Aug 2008	Not everybody smokes weed in the Netherlands guys. I'll bet that there are more smokers in any other country.
	1


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