What they really need.
Want to sell more apps then make it easier for people to buy them. Dont just limit sales to itunes only. When im at work I dont have itunes and I dont have wifi so anytime i want to buy anything over 20mb I cant. They should allow for the purchase of apps but say that it cannot be downloaded until you are on Wifi or through itunes. then I could have my app automatically sync up next time im under the right conditions. Also I would love to see a web interface for purchasing like google and amazon have because why not give another way for people to buy your stuff. I love searching in a browser on my computer and clicking buy and knowing that when i get home all I have to do is say ok to download whatever is waiting for me. No password entry other than being logged into the web interface. Apple really seems behind the times on this one to me, especially for a company that prides themselves on everything working almost magically. There is nothing magical about the app store saying no I will not take your money for this thing you want because I dont want you to use the bandwidth you already paid for in order to download it.